Raju Dwivedi
Mumbai
Summary
Dynamic sales leader with a proven track record at SIL Food India Pvt Ltd, adept in communication and analytical thinking. Excelled in launching new products and expanding market reach, achieving a notable 127% AOP in 2017-18. Specializes in strategic planning and training development, driving significant business growth through effective team management and key account handling.
Overview
24
24
years of professional experience
Work History
ZSM- Mumbai
SIL Food India Pvt Ltd
01.2024 - Current
- Leading a team of 5 ASM’s, 6 Sales Officers, and 5 Super Stockist, 42 Direct Distributors & 90 Sub DB’s across India
- Developing & implementing the trade marketing & distribution plan for the assigned Region
- New Product Launch ( Premium sauces, breakfast cereals, Jams)
- New Category listing in modern trade ( Premium sauces, breakfast cereals, Jams in Dmart, SPAR,Reliance)
- Ecommerce activation (Big basket, jumbotail)
- Currently working on consolidation of distribution
- Since Aug23 S&D Manager for Pan India
General Manager - Mumbai
Wimwi Foods India Pvt Ltd
02.2020 - 01.2023
- Launching of new Brand West Zone & North Zone ASAP Bar & Museli
- Launch GT Market A+ Class Outlets West Zone & Appointed 7 SS, 42 Distributors 5 ASM 21 SO, 30 SE In GT/MT Channel & Business Value 1cr/ Month
- Listing & Mapping MT Chain Spencer’s, Reliance Fresh, Reliance Jio & Smart, Big basket, Amazon & D’mart, Metro C & C
- Identify new unexplored markets to increase reach of brand which help to get new business
- Formulating & implementing strategies / policies and reaching out to the unexplored market segments / customer groups for business expansion
- Liaising & building healthy relations with business partners for achieving business goals in the modern trade segment
- Handling the Company Warehouses in terms of stock requirement planning and sales forecast
- Managing Channel Partner & ensuring the proper market servicing
- Managing Financial Queries for the Channel Partners there by bridging the GAP between company and channel to operate smoothly
- Imparted Sales Training to the front level On-role & off- role sales employee thereby helping them to generate sales as well as help them balancing their job and their personal life
- Developing Alternate channel/Options for clients improve on the overall Business
- Key Account Management with direct customers like Reliance, D Mart, Metro, Reliance Fresh & Regional MT Chain
Regional Sales Manager - Ahmedabad
Global Value Foods And Condiments pvt. Ltd.
06.2018 - 01.2020
- Company Overview: Brand Name Spice Story
- Launching of new products Sauces & Catani Premium Category and formulating strategies to increase market share for the same
- Launch GT Market A +Class Outlets Mumbai, & Gujarat, MP, Rajasthan & Appointed 27 Distributors 6 TSO, 29 SE 5 Supervisor & 28 Promoters In GT/MT Chanel
- Listing MT Chain Spencer’s, Reliance Fresh, Reliance C&C, Big basket, Deal Share & Regional Chain Like, National Handloom, Deeraj Sons, Osia, Miraj Retails
- Increase Business Value 5 Lacs to 75 Lacs In 1.5 Year
- Liaising & building healthy relations with business partners for achieving business goals in the modern trade segment
- Handling the Company Warehouses in terms of stock requirement planning and sales forecast
- Managing Channel Partner & ensuring the proper market servicing
- Key Account Management with direct customers like Reliance, D Mart, Metro, Future Retails, Reliance Fresh & Regional MT Chain
- Brand Name Spice Story
Regional Sales Manager - Ahmedabad
Keya Foods International Pvt Ltd
03.2015 - 05.2018
- Successfully launched brand “Keya Piripiri, Souce, Grinder, Soup Category” in areas
- Won Best Zone award –MT 2017-18
- Ach 127% AOP 2017-18
- Promoted ASM to RSM April 2017
- Appointed 18 Distributors & CFA & Handling 7.50 Cr Per Annum of Business Through GT & MT& Institutional Channel
- Launched whole sale channel in GUJARAT
- YTD Growth 100 % Last 3Years & Promote ASM to RSM
Area Sales Manager - Ahmedabad
ADF Foods Ltd
09.2013 - 02.2015
- Responsible To Drive GT & MT Channel For Brand Dalda
- Handling 22 Distributors & 3 PSR & 24 Cr Per Annum Of Business
- Launch Dalda Brand Edible Oil Like Sunflower Oil, Soya Oil, Mustard Oil
- Pricing Setting As Per Competition benchmarking
Sr Sales Officer - Ahmedabad
Bunge India Pvt Ltd
03.2008 - 08.2013
- Responsible To Drive GT & MT Channel For Brand Dalda
- Handling 22 Distributors & 3 PSR & 24 Cr Per Annum Of Business
- Launch Dalda Brand Edible Oil Like Sunflower Oil, Soya Oil, Mustard Oil
Territory Sales In-Charge, Ahmedabad
Britannia Industries Ltd
07.2006 - 03.2008
- Responsible To Drive GT Channel For Brand Britannia
- Main Objective Increase The Coverage & Ach Short & Long Term Goal
- Successfully 3 Lacs Home Door to Door Sampling Activity Tiger Brand
DSI-Lucknow
Motor Feb Pvt Ltd
07.2002 - 06.2006
- Company Overview: (A Tata Motor Delarship)
- (A Tata Motor Delarship)
Chemist- Lucknow
Mohan Gold Water Beverages
07.2001 - 06.2002
Education
B.A. -
University Of Allahabad
AllahabadOne Year Diploma - Foods Technology
Govt.F.S.T.C.
AllahabadSkills
- Communication
- Analytical thinking
- Organizational skills
- Verbal communication
- Training & Development
Timeline
ZSM- Mumbai
SIL Food India Pvt Ltd
01.2024 - Current
General Manager - Mumbai
Wimwi Foods India Pvt Ltd
02.2020 - 01.2023
Regional Sales Manager - Ahmedabad
Global Value Foods And Condiments pvt. Ltd.
06.2018 - 01.2020
Regional Sales Manager - Ahmedabad
Keya Foods International Pvt Ltd
03.2015 - 05.2018
Area Sales Manager - Ahmedabad
ADF Foods Ltd
09.2013 - 02.2015
Sr Sales Officer - Ahmedabad
Bunge India Pvt Ltd
03.2008 - 08.2013
Territory Sales In-Charge, Ahmedabad
Britannia Industries Ltd
07.2006 - 03.2008
DSI-Lucknow
Motor Feb Pvt Ltd
07.2002 - 06.2006
Chemist- Lucknow
Mohan Gold Water Beverages
07.2001 - 06.2002
B.A. -
University Of Allahabad
One Year Diploma - Foods Technology
Govt.F.S.T.C.
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