Rajul Misra
Gurgaon
Summary
Comes with an extensive experience in the domain of cloud consulting and advisory services with a total experience of 4+ years, specializing in cloud adoption/cloud strategy, digital transformation, GTM strategy, product strategy, competitive account intelligence, business development, and market research and worked on core technology transformations like data analytics, AI/ML, application and infrastructure modernization, databases and others, and have worked at organizations across several industries like government and public sector, FMCD/FMCG, automotive, chemical, and E-commerce.
Overview
7
7
years of professional experience
Work History
Senior Consultant
Evalueserve
11.2023 - 03.2024
- Strategic digital transformation, advisory and strategy-roadmap formulation for the major public cloud vendors. Expanded their marketplace by 12% in terms of the onboarding of the cybersecurity and system integrator players (global and regional system integrators)
- Carried out partnership intelligence, assisting with identification, assessment, and creation of synergistic partnerships, and supporting strategic partnership intelligence deliverables for various state and local governments around the globe
- Performing strategic market research, evaluated markets, and aided clients in strategically entering new product categories. used a combination of quantitative and qualitative research to create systematic market segmentation models
Senior Consultant
Zinnov Management Consulting
02.2021 - 10.2023
- Extensive experience and knowledge working as a cloud strategy consultant. Proficient in defining enterprise cloud strategy, cloud maturity assessment, end-to-end cloud migration roadmap, designing cloud operating model, cloud economics, application modernization, and creating business cases for cloud adoption
- Executed, handled and managed 20+ projects across different verticals, majorly around cloud digital transformation and cloud onboarding strategy roadmap formulation, accelerating digital transformation, enabling partner ecosystem, stakeholder management and benchmarking
- Possess an excellent CXO-level client facing experience, leading a 10+ members team across various projects involved in cloud advisory, strategy roadmap building and cloud digital transformation advisory services
- Strategic digital partner evaluation and onboarding for the public healthcare, leveraged Google cloud 's data analytics and AI, transforming US National Cancer Institute (NCI) in establishing cloud datasets, hosting of genomic and proteomic data on to the cloud
- Partner prioritization, account intelligence and deep-dive into channel partners. Cloud ecosystem development and stakeholder management for cloud marketplaces, involving key partners like commercial datasets, ISVs, GSIs, RSIs resellers, VARs swifty onboarding as a premium or in a tier-level partnership, gold, silver and bronze cloud partner
- Estimated total addressable market for several cybersecurity players for the Europe and North American markets, and created a strategy roadmap for the end customers of the security players based on core security architectures, Zero Trust and Secure Access Service Edge (SASE) models
- Mapped, analyzed and prioritized top End-point and Identity and access management (IAM) cybersecurity players for the public cloud vendors. Formulated go-to-market strategy for the onboarding on the marketplace. Drafted a framework for SentinelOne onboarding on to the Google Cloud marketplace
- Worked extensively for the US government and public sector authorities like City of Memphis, Costa Mesa Sanitary District, US Navy, intelligence and defense, leveraging the AI/data analytics capabilities of the public cloud vendors
- Evaluated the core requirements of MeitY (Ministry of Electronic and Information Technology), collaborated with Bhashini, leveraging major cloud vendors like Google Cloud and AWS India, establishing generative AI capabilities, data analytics
- Conducted strategic market analysis, engaging in market evaluations, aiding clients' strategic entry into new product domains. Performed partnership intelligence, supporting strategic partnership intelligence deliverables, aiding in the identification, evaluation, and forging of synergistic partnerships
Business Development Intern
Shemaroo
07.2020 - 09.2020
- Penetrated targeted accounts to generate sales from within client base.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Negotiated prices, terms of sales and service agreements.
- Built relationships with customers and community to promote long term business growth.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Market landscaping and competitive analysis
- LFR channeling and building retail partners
- Product penetration and Go-to-market strategies
- Post-purchase mapping
Sales & Marketing Intern
Henkel
04.2020 - 06.2020
- Studied the current market readiness for the product and estimated the current market potential for Henkel by providing accurate figures by triangulation method to show how profitable the product category is and assisted business development and expansion through brand extension and strategic alliance
- Market landscape analysis using PESTEL to understand the feasibility and identified previously unknown competitors and substitute products and analysing the product life cycle
- Showed the product technical comparison with competition mapping to show the gaps in terms of product development following a product differentiation strategy
- Performed an in-depth analysis and study of the supply and value chain for direct food packaging and E-commerce industry and showed the market growth projections for next 5 years considering all the internal and external factors
- Critically analysed the penetration strategies of the market leader and formulated a Go-To-Market strategy for Henkel under the name D.A.R.T with timelines for different strategic tasks
Business Development Executive
Eaffy Solutions Pvt. Ltd.
08.2017 - 11.2018
- Coordinated with the sales and marketing teams of E-commerce companies and increasing the visibility by formulating branding strategies
- Market research and analysis with capturing potential target groups and segments and generating new target markets for the product
- Working closely with the retail outlets for increasing the visibility of the product
- Vendor management and handling the distribution channels for E-commerce
- Analysing the pre-purchase and post-purchase journey of the customers
- Led a crucial project with Amazon, to get it onboard for business in an efficient and productive manner and headed a team of 8 members
- Proactively mentored and trained ten new joiners for a period of two months on the process of market study, client interaction, segmentation and capturing the target market and generating new markets for the product
Education
Master of Business Administration - Marketing & IT
T.A. Pai Management Institute
Manipal, KA2021
Bachelor of Technology - Electronics & Communications
SRMCEM
Lucknow, UP2017
Class XII -
Seth M. R. Jaipuria
Lucknow, UP2013
Class X -
Seth M.R. Jaipuria
Lucknow, UP2011
Skills
- Strategy Design & Execution
- Market Estimation and Assessment including TAM and SAM formulation
- GTM Strategy
- Customer Strategy and gap identification (VoC)
- Competitive landscaping and intelligence
- Thought Leadership - Creating Whitepapers, Conducting Roundtables, and Market visibility Programs
- Product Strategy
Accomplishments
- Received the Zinnovator award, top performer for Q1, 2022
- Fast-track promotion to Project Lead from senior consultant
- Received Spot award for team building activities
- Recognized by the Uttar Pradesh's Government for founding and running a successful registered NGO, under the name Solace
Timeline
Senior Consultant
Evalueserve
11.2023 - 03.2024
Senior Consultant
Zinnov Management Consulting
02.2021 - 10.2023
Business Development Intern
Shemaroo
07.2020 - 09.2020
Sales & Marketing Intern
Henkel
04.2020 - 06.2020
Business Development Executive
Eaffy Solutions Pvt. Ltd.
08.2017 - 11.2018
Master of Business Administration - Marketing & IT
T.A. Pai Management Institute
Bachelor of Technology - Electronics & Communications
SRMCEM
Class XII -
Seth M. R. Jaipuria
Class X -
Seth M.R. Jaipuria
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