Summary
Overview
Work History
Education
Skills
Timeline
Generic
RAJUNANDA PHANJOUBAM

RAJUNANDA PHANJOUBAM

New Delhi

Summary

Versatile professional with 15+ years’ experience in Quality Analysis, Risk & Compliance, and Digital Marketing. Proven expertise in Google Ads auditing, training, and performance coaching, driving improvements in compliance and customer satisfaction. Strong background in PPC and SEO, managing high-budget campaigns with measurable ROI growth.

Overview

17
17
years of professional experience

Work History

Senior Quality Analyst

Accenture (Google Vendor Partner)
06.2023 - Current
  • Elevated compliance standards: Focused on the adherence to Google policies by conducting risk and compliance audits on over 400+ monthly sales calls.
  • Drove quality and performance: Contributed to maintaining high quality standards and customer satisfaction by creating detailed audit reports and providing helpful feedback.
  • Refined quality assurance processes: Evaluated call quality against defined protocols, providing insights that helped refine processes and reduce recurring errors.
  • Coached for success: Provided performance coaching for Google Ads agents, supporting their development and helping to improve customer satisfaction scores.

Quality Analyst

WNS (Google Vendor Partner)
02.2019 - 06.2023
  • Drove agent proficiency: Mentored over 50+ Google Ads agents by providing targeted coaching and feedback, resulting in improved agent accuracy and expertise.
  • Elevated customer satisfaction: Monitored and analyzed weekly CSAT alerts to identify key trends and implemented data-driven quality benchmarks that boosted overall CSAT performance.
  • Strengthened team knowledge: Developed and managed comprehensive training materials and procedural documents for Google Ads, establishing a standardized quality framework used by all agents.
  • Improved agent accuracy: Delivered constructive performance feedback informed by metric analysis, which significantly enhanced agent accuracy and quality scores.

Senior PPC Analyst

Southall Travel (Onkar InfoTech)
07.2015 - 01.2019
  • Execute high-impact strategy: Independently develop and manage a full-funnel Google Ads strategy for two projects, encompassing search, display, and video to meet business objectives.
  • Optimize budget for maximum ROI: Proactively manage a $50k monthly budget, allocating funds dynamically to maximize return on investment and scale campaigns effectively.
  • Generate advanced performance insights: Analyze complex performance data to provide strategic insights, track profitability, and forecast campaign trends for stakeholders.
  • Lead continuous testing initiatives: Spearhead A/B testing and experimentation on ad creatives, audiences, and bid strategies to drive continuous performance improvements.
  • Drive cross-departmental alignment: Ensure Google Ads initiatives are cohesive with broader marketing strategies through close collaboration with product and marketing teams.

Team Lead – Internet Marketing

Samyak Online Services Pvt. Ltd.
12.2013 - 06.2015
  • Formulate integrated strategies: Oversaw SEO and PPC strategies for a wide range of 15+ client projects across various industries, ensuring maximized organic and paid results.
  • Lead and mentor team members: Guide a team of specialists, delegating projects and fostering their growth to ensure high-quality execution and team development.
  • Translate performance into business impact: Report on SEO and PPC results to stakeholders, connecting complex data to key business outcomes and strategic recommendations.

Senior Internet Marketing Specialist

Shine Web Solutions Pvt. Ltd.
02.2011 - 11.2013
  • Develop strategic roadmaps: Comprehensive SEO strategies that align with broader business objectives and target market trends.
  • Lead advanced technical and off-page SEO: Conduct in-depth technical audits and manage link-building campaigns to improve site architecture, performance, and domain authority.
  • Generate actionable insights from reporting: Analyze complex SEO data and metrics to connect results with business outcomes and provide strategic recommendations to stakeholders.

Associate – Internet Marketing

Magnon Interactive Pvt. Ltd.
09.2009 - 01.2011
  • Refine content strategy: Analyze search intent and update existing content to drive better performance and resolve content cannibalization.
  • Technical audits: Conduct and resolve issues identified in site audits related to crawlability, indexing, and core web vitals.
  • Expand off-page efforts: Develop proactive link-building strategies and analyze competitor backlinks to build domain authority.

Associate – Search Engine Marketing

Indigo Systems and Technology Pvt. Ltd.
04.2008 - 08.2009
  • Keyword research: Identify valuable keywords and user search intent to attract organic traffic and inform content strategy.
  • On-page optimization: Enhance individual web pages by using target keywords naturally within content and meta tags to improve search rankings and user experience.
  • Performance reporting: Monitor and analyze key metrics like organic traffic and keyword rankings to track success and provide actionable insights.

Education

B.Tech - Computer Science

U.P Technical University

Senior Secondary - undefined

Rayburn Hr Secondary School

High School - undefined

St. Mary’s High School

Skills

  • Risk & Compliance management
  • Data analysis
  • Leadership & Coaching
  • Call quality evaluation
  • Google ads expertise
  • SEO expertise
  • Google Analytics
  • Keyword research
  • Ad copywriting
  • On & Off-page optimization

Timeline

Senior Quality Analyst

Accenture (Google Vendor Partner)
06.2023 - Current

Quality Analyst

WNS (Google Vendor Partner)
02.2019 - 06.2023

Senior PPC Analyst

Southall Travel (Onkar InfoTech)
07.2015 - 01.2019

Team Lead – Internet Marketing

Samyak Online Services Pvt. Ltd.
12.2013 - 06.2015

Senior Internet Marketing Specialist

Shine Web Solutions Pvt. Ltd.
02.2011 - 11.2013

Associate – Internet Marketing

Magnon Interactive Pvt. Ltd.
09.2009 - 01.2011

Associate – Search Engine Marketing

Indigo Systems and Technology Pvt. Ltd.
04.2008 - 08.2009

Senior Secondary - undefined

Rayburn Hr Secondary School

High School - undefined

St. Mary’s High School

B.Tech - Computer Science

U.P Technical University
RAJUNANDA PHANJOUBAM