RAJUNANDA PHANJOUBAM
New Delhi
Summary
Versatile professional with 15+ years’ experience in Quality Analysis, Risk & Compliance, and Digital Marketing. Proven expertise in Google Ads auditing, training, and performance coaching, driving improvements in compliance and customer satisfaction. Strong background in PPC and SEO, managing high-budget campaigns with measurable ROI growth.
Overview
17
17
years of professional experience
Work History
Senior Quality Analyst
Accenture (Google Vendor Partner)
06.2023 - Current
- Elevated compliance standards: Focused on the adherence to Google policies by conducting risk and compliance audits on over 400+ monthly sales calls.
- Drove quality and performance: Contributed to maintaining high quality standards and customer satisfaction by creating detailed audit reports and providing helpful feedback.
- Refined quality assurance processes: Evaluated call quality against defined protocols, providing insights that helped refine processes and reduce recurring errors.
- Coached for success: Provided performance coaching for Google Ads agents, supporting their development and helping to improve customer satisfaction scores.
Quality Analyst
WNS (Google Vendor Partner)
02.2019 - 06.2023
- Drove agent proficiency: Mentored over 50+ Google Ads agents by providing targeted coaching and feedback, resulting in improved agent accuracy and expertise.
- Elevated customer satisfaction: Monitored and analyzed weekly CSAT alerts to identify key trends and implemented data-driven quality benchmarks that boosted overall CSAT performance.
- Strengthened team knowledge: Developed and managed comprehensive training materials and procedural documents for Google Ads, establishing a standardized quality framework used by all agents.
- Improved agent accuracy: Delivered constructive performance feedback informed by metric analysis, which significantly enhanced agent accuracy and quality scores.
Senior PPC Analyst
Southall Travel (Onkar InfoTech)
07.2015 - 01.2019
- Execute high-impact strategy: Independently develop and manage a full-funnel Google Ads strategy for two projects, encompassing search, display, and video to meet business objectives.
- Optimize budget for maximum ROI: Proactively manage a $50k monthly budget, allocating funds dynamically to maximize return on investment and scale campaigns effectively.
- Generate advanced performance insights: Analyze complex performance data to provide strategic insights, track profitability, and forecast campaign trends for stakeholders.
- Lead continuous testing initiatives: Spearhead A/B testing and experimentation on ad creatives, audiences, and bid strategies to drive continuous performance improvements.
- Drive cross-departmental alignment: Ensure Google Ads initiatives are cohesive with broader marketing strategies through close collaboration with product and marketing teams.
Team Lead – Internet Marketing
Samyak Online Services Pvt. Ltd.
12.2013 - 06.2015
- Formulate integrated strategies: Oversaw SEO and PPC strategies for a wide range of 15+ client projects across various industries, ensuring maximized organic and paid results.
- Lead and mentor team members: Guide a team of specialists, delegating projects and fostering their growth to ensure high-quality execution and team development.
- Translate performance into business impact: Report on SEO and PPC results to stakeholders, connecting complex data to key business outcomes and strategic recommendations.
Senior Internet Marketing Specialist
Shine Web Solutions Pvt. Ltd.
02.2011 - 11.2013
- Develop strategic roadmaps: Comprehensive SEO strategies that align with broader business objectives and target market trends.
- Lead advanced technical and off-page SEO: Conduct in-depth technical audits and manage link-building campaigns to improve site architecture, performance, and domain authority.
- Generate actionable insights from reporting: Analyze complex SEO data and metrics to connect results with business outcomes and provide strategic recommendations to stakeholders.
Associate – Internet Marketing
Magnon Interactive Pvt. Ltd.
09.2009 - 01.2011
- Refine content strategy: Analyze search intent and update existing content to drive better performance and resolve content cannibalization.
- Technical audits: Conduct and resolve issues identified in site audits related to crawlability, indexing, and core web vitals.
- Expand off-page efforts: Develop proactive link-building strategies and analyze competitor backlinks to build domain authority.
Associate – Search Engine Marketing
Indigo Systems and Technology Pvt. Ltd.
04.2008 - 08.2009
- Keyword research: Identify valuable keywords and user search intent to attract organic traffic and inform content strategy.
- On-page optimization: Enhance individual web pages by using target keywords naturally within content and meta tags to improve search rankings and user experience.
- Performance reporting: Monitor and analyze key metrics like organic traffic and keyword rankings to track success and provide actionable insights.
Education
B.Tech - Computer Science
U.P Technical University
Senior Secondary - undefined
Rayburn Hr Secondary School
High School - undefined
St. Mary’s High School
Skills
- Risk & Compliance management
- Data analysis
- Leadership & Coaching
- Call quality evaluation
- Google ads expertise
- SEO expertise
- Google Analytics
- Keyword research
- Ad copywriting
- On & Off-page optimization
Timeline
Senior Quality Analyst
Accenture (Google Vendor Partner)
06.2023 - Current
Quality Analyst
WNS (Google Vendor Partner)
02.2019 - 06.2023
Senior PPC Analyst
Southall Travel (Onkar InfoTech)
07.2015 - 01.2019
Team Lead – Internet Marketing
Samyak Online Services Pvt. Ltd.
12.2013 - 06.2015
Senior Internet Marketing Specialist
Shine Web Solutions Pvt. Ltd.
02.2011 - 11.2013
Associate – Internet Marketing
Magnon Interactive Pvt. Ltd.
09.2009 - 01.2011
Associate – Search Engine Marketing
Indigo Systems and Technology Pvt. Ltd.
04.2008 - 08.2009
Senior Secondary - undefined
Rayburn Hr Secondary School
High School - undefined
St. Mary’s High School
B.Tech - Computer Science
U.P Technical University
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