Listening to Music
RAKESH KUMAR BIJEWAR
Digital Marketer
New Delhi
Summary
Senior Digital Marketing professional with demonstrated ability to yield highly profitable lead generation campaigns. Adept at creating and implementing client-cantered, successful campaigns, aimed at improving brand awareness and presence. Proficient in digital marketing strategies & tools to generate 6-7 figure campaigns.
Forward-thinking Senior Manager adept at managing teams of 15 employees with 10 direct reports to accomplish challenging objectives. Imparts clear vision to guide cohesive, high-performing teams.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Sr. Manager
MCI GeTS India Pvt. Ltd, MCI Group
New Delhi
07.2017 - Current
- Online Marketing – Working on Digital Marketing campaign on different platforms like Google Adwords, Bing Ads, Email marketing & Facebook Ads
- Area of Specialization: Pay per click Management (Google Adwords & Bing Ads)
- Responsibilities:
- Strategizing SEM campaigns, maximize online marketing ROI for their portals
- Handling Paid Search & Display Advertising campaigns with budgets higher than 15-20 Lacs per month
- Apart from this, handling social ad campaigns on Facebook
- Monitor web properties and evaluate their online marketing campaigns effectiveness
- Create custom reports, perform actual analysis to track consumer behaviour and present key analytic findings and related solutions to senior management
- Creating newsletter, emailer with the help of designers and sending them to the email database through emailing software Juvlon to improve Inquiries
- Extensive usage of Google Analytics to measure & analyze visitors, traffic sources, visitors types, visitor demographics, visitors geographics & other key factors to give us meaningful insights for expansion.
- Provided strong leadership to enhance team productivity and morale.
- Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement.
- Recommended and implemented successful strategies to maximize revenue.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Developed proposals and presentations for internal and external audiences.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
- Consolidated vendors and renegotiated contracts to optimize costs.
Assistant Manager SEM
GeTS Holidays Pvt. Ltd
04.2014 - 06.2017
- Working on Digital Marketing campaign on different platforms like Google Adwords, Bing Ads, Email marketing & Facebook Ads
- Area of Specialization: Pay per click Management (Google Adwords, Bing Ads & SEO
- Responsibilities:
- Strategizing SEM campaigns, optimizing websites owned by company to enhance overall web presence & maximize online marketing ROI for their portals
- Handling Paid Search & Display Advertising campaigns with budgets higher than 15-20 Lacs per month
- Apart from this, handling social ad campaigns on Facebook
- Communicating with different vendors and managing IT infrastructure that includes VOIP, Internet, CRM (Query management), Server and all domains control panels to keep all the websites up and running
- Running A/B tests with different variations of landing pages to improve conversion rate of our campaigns
- Working closely with designers to make them understand requirements and suggesting way to improve overall user experience of the websites
- Monitor web properties and evaluate their online marketing campaigns effectiveness
- Create custom reports, perform actual analysis to track consumer behaviour and present key analytic findings and related solutions to senior management
- Creating newsletter, emailer with the help of designers and sending them to the email database through emailing software Juvlon to improve Inquiries
- Extensive usage of Google Analytics to measure & analyze visitors, traffic sources, visitors types, visitor demographics, visitors geographics & other key factors to give us meaningful insights for expansion.
Project Manager
Profit By Search, ONS Interactive Solutions Pvt. Ltd
Noida
11.2007 - 04.2014
- SEM
- Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Vertical of the organization
- Responsibilities:
- Strategizing & creating basket web marketing proposals for clients to enhance their overall web presence & maximize online marketing ROI for their portals
- Overseeing & Monitoring mainline SEM, SEO projects in the organization & personally handling Paid Search & Display Advertising campaigns with budgets higher than $50k per month
- Apart from this, handling ad campaigns on Social Media networks like Facebook & Linked in, also worked on Amazon campaigns
- Making Search Marketing strategy and planning for in-house and client site
- Understand and manage success metrics (conversion, revenue, task completion, customer satisfaction, and others) for program areas
- Monitor web properties and evaluate their online marketing campaigns effectiveness
- Create custom reports, perform actual analysis to track consumer behaviour and present key analytic findings and related solutions to senior management
- Coordinate and lead cross-functional teams of creative and interaction designers, copywriters, and developers to ensure that web marketing projects are implemented on schedule, on budget and on brand
- Extensive usage of Google Analytics to measure & analyze visitors, traffic sources, visitors types, visitor demographics, visitors geographics & other key factors to give us meaningful insights for expansion
- Affilate Marketing, dealing with Ad networks like Marchex, Nextag, Shopzilla, Shopping.com etc
- Key Projects: Laptop Power UK (Selling Laptop Chargers Online), Utsav Fashion (Selling Saree, Lahenga and jewery online to US Market), Top Doc America (US based Lead generation portal for hundreds of doctors in California, San Francisco, Los Angeles, Chicago, New York), USA Coverage (US based lead generation portal for top Insurance Companies across the country), Ashley Center & Vitalchi Wellness Santuary (Australia based Cosmetic surgery & natural healing centers)
- (These are a only a few indicative projects out of a huge gamut).
- Developed and initiated projects, managed costs and monitored performance.
- Met project deadlines without sacrificing build quality or workplace safety.
- Identified plans and resources required to meet project goals and objectives.
- Drove team success through shared vision and recognition of quality performance.
Senior Account Manager/Team lead
E Trade Services Pvt. Ltd
New Delhi
11.2006 - 10.2007
- SEM (Search Engine Marketing – PPC/SEO/SMO)
- Responsibilities:
- Team Management
- Strategizing, Planning , creation & optimization of Adwords, YSM, Adcenter (Bing) Campaigns & Platinum SEO Projects
- Creating proposals for top agency clients so as to reflect a perfect cost revenue analysis through all possible online media channels which can get them a justifiable ROI
- Helping the team to design Banners to advertising through Google Adwords Platform
- Individual project review of all client accounts being handled by the team which involved studying & analyzing ROI & traffic generated for them on a month on month basis
- Complete Accountability & Ownership of the business pie (the number of assigned clients) being handled
- Key Projects: India Travel Tours (India Based), Swagat Tours (India Based), communalmarket.com (US based), swacomputers.com (US based), indiamoverspackers.com & packersmovers.ws (Inhouse projects to generate leads for Indian clients), Paradise holidays
- (South Indian Tourism Company),.
- Developed deep knowledge of customer businesses and relationship to company objectives.
Education
Master of Science - Information Technology
Dr. Hari Singh Gaur University
Sagar, MP 04.2001 - 04.2003
Bachelor of Science - Computer Science
Barkatullah University
Bhopal, MP 04.1998 - 04.2001
Skills
Digital Marketing
Affiliations
CERTIFIED (FUNDAMENTAL, ADVANCED SEARCH, DISPLAY ADVERTISING) -GOOGLE ADWORDS- VIDEO ADVERTISING. -GOOGLE ANALYTICS INDIVIDUAL CERTIFIED. -DOUBLECLICK FOR SEARCH (DS) CERTIFIED. -BING ADS ACCREDITED PROFESSIONAL CERTIFICATION.
Accomplishments
-Promoted to Sr. Manager at MCI GeTS India Pvt Ltd.
-Got Employee Stock Option (ESOP) worth INR 4 Lcs.
-Hired as a Team Lead (Search Engine Marketing & PPC Specialist) at Profit By Search & promoted as SEM Manager – Search Engine Marketing within a span of 1 year from joining.
-Again Promoted to “Project Manager” from January 2011 (Heading entire team of Search Engine Optimization (SEO), Search Engine Marketing (SEM) & PPC Specialists) at Profit By Search.
-Got Award of Excellence for Management @ Profit By Search.
-Promoted from the profile of Account Manager (Search Engine Marketing) to Senior Account Manager – Search Engine Marketing (SEM) in a span of 6 months at E Trade Services.
Certification
Google Ads Certification
Interests
Motorcycle Touring
A lover of good food
Motorcycle Tourer
I ride my motorcycle (Jawa) to places with the club riders to enjoy the nature, food, the culture and of course the joy of riding.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Whether you think you can or whether you think you can’t, you’re right!
Henry Ford
Timeline
Sr. Manager
MCI GeTS India Pvt. Ltd, MCI Group
07.2017 - Current
Assistant Manager SEM
GeTS Holidays Pvt. Ltd
04.2014 - 06.2017
Project Manager
Profit By Search, ONS Interactive Solutions Pvt. Ltd
11.2007 - 04.2014
Senior Account Manager/Team lead
E Trade Services Pvt. Ltd
11.2006 - 10.2007
Master of Science - Information Technology
Dr. Hari Singh Gaur University
04.2001 - 04.2003
Bachelor of Science - Computer Science
Barkatullah University
04.1998 - 04.2001
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