Rakesh Kacchu
Sales Manager
Karimnagar
Summary
An B.A professional with over 6 years of experience in modern trade& Marketing, Business Development, member handling, Retail Management, Promotional Activities, Wholesale Management and Team Management Currently working with Elastic run., as a City Manager (Karimnagar) .Expertise in analyzing market trends and establishing healthy & prolonged business relations with clients, thereby ensuring higher market share Provided consistent partner management to ensure partners developed their sales, pre-sales and delivery capabilities in-line with designed strategy An effective communicator with excellent relationship building & interpersonal skills; strong analytical, problem solving and troubleshooting skills & organizational capabilities
Overview
6
6
years of professional experience
2
2
Languages
Work History
City Manager
Elastic Run
12.2021 - Current
- Led and managed a team of 7 sales executives, setting performance benchmarks and ensuring consistent achievement of sales targets.
- Conducted regular team meetings to review progress, address challenges, and realign strategies to meet business goals.
- Identified training needs for team members and organized skill enhancement sessions to improve sales effectiveness and product knowledge.
- Developed incentive programs to motivate team members and drive performance.
- Developed and implemented rural sales strategies aligned with overall business objectives to ensure maximum market penetration.
- Analyzed rural market trends, customer preferences, and competitor activities to identify growth opportunities.
- Monitored sales funnel performance, tracked KPIs, and ensured timely reporting of sales activities.
- Collaborated with cross-functional teams, including marketing and logistics, to ensure alignment of sales strategies with broader business goals.
- Built strong relationships with rural retailers and end consumers to foster trust and loyalty toward the brand.
- Addressed and resolved retailer and distributor complaints promptly to maintain high satisfaction levels.
- Acted as a brand ambassador, ensuring positive brand perception across rural markets
Team Leader
Walmart India Pvt Ltd.
04.2021 - 12.2021
- Lead a team of 6 sales executives, guiding them to achieve sales, revenue, and market share targets in the Flipkart Wholesale channel.
- Set clear performance goals, monitor individual and team KPIs, and conduct regular reviews to ensure consistent target achievement.
- Provide coaching and mentoring to team members to enhance their sales skills, product knowledge, and customer relationship management capabilities.
- Foster a high-performance culture by implementing team-building activities, incentive programs, and regular training sessions.
- Act as the primary point of contact for Store manager within the Flipkart Wholesale ecosystem, building and maintaining strong relationships with buyers, partners, and stakeholders.
- Collaborate with Flipkart Wholesale’s operations team and buyers to identify opportunities for growth and address account-specific challenges.
- Ensure a seamless onboarding experience for new customers, assisting with product cataloging and process clarifications.
- Regularly visit retail partners and wholesale buyers to gather feedback, resolve issues, and strengthen relationships.
- Develop and implement sales strategies aligned with Flipkart Wholesale’s objectives to achieve maximum revenue growth.
- Identify and prioritize high-potential accounts and regions, driving focused efforts to maximize market share.
- Ensure team members execute territory-level sales plans effectively, covering assigned accounts and geographies.
- Track and analyze sales performance to identify trends, gaps, and opportunities, taking corrective actions as needed.
Team Leader
Innov source Pvt. Ltd.
08.2020 - 04.2021
- Managing the team size of 12 members
- Hiring TRE’s for approved proto for business requirement
- Devising monthly strategy plans for achieving the targets for all categories; maintaining DSR (daily, weekly & monthly reports) and tracking the sales drives daily
- Planning, formulating and implementing marketing strategies and promotions to increase market penetration and to drive revenue and profitability by maximizing sales
- Coordinating with retail outlets and ensuring application download and training
- Establishing & maintaining existing customer and partner relationships in territory by utilizing question based selling methods to ascertain customers’ needs to craft relevant solutions/products
- Coordinating with store team for smooth and simple business
BDA
Wal-Mart India Pvt. Ltd.
11.2018 - 06.2020
- Identify and onboard potential HORECA clients, including hotels, restaurants, cafes, and catering businesses, through targeted prospecting and relationship-building efforts.
- Build and maintain strong relationships with key decision-makers in HORECA accounts to ensure long-term partnerships and sustained revenue growth.
- Conduct regular visits to HORECA clients to understand their requirements, gather feedback, and ensure satisfaction with Walmart’s offerings.
- Negotiate terms and agreements with HORECA customers to establish mutually beneficial partnerships.
- Develop and execute tailored sales strategies to meet the specific needs of HORECA clients, focusing on volume sales and consistent revenue generation.
- Drive the promotion and sale of Walmart’s product portfolio, including food, beverages, and non-food items, to HORECA clients.
- Analyze HORECA market trends and customer preferences to identify growth opportunities and develop strategies to capture them.
- Ensure that the product portfolio offered to HORECA clients aligns with their requirements, including bulk quantities, specific SKUs, and customized solutions.
- Monitor inventory levels and coordinate with the supply chain team to ensure the timely availability of products for HORECA clients.
- Recommend new products and solutions to HORECA clients based on market trends and customer needs.
Education
MBA - Marketing
Satavahana University
Karimnagar 04.2001 -
Skills
Sales strategies
Training
- Time Management
- Effective Communication
- Negotiation Skills
- Merchandising Techniques
- Multi Product Handling
Personal Information
- Father's Name: Beeraiah
- Date of Birth: 10/06/96
- Nationality: Indian
- Religion: Hindu
Timeline
City Manager
Elastic Run
12.2021 - Current
Team Leader
Walmart India Pvt Ltd.
04.2021 - 12.2021
Team Leader
Innov source Pvt. Ltd.
08.2020 - 04.2021
BDA
Wal-Mart India Pvt. Ltd.
11.2018 - 06.2020
MBA - Marketing
Satavahana University
04.2001 -
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