Summary
Overview
Work History
Education
Skills
Tools
Websites
Certification
Accomplishments
Hobbies and Interests
Languages
Timeline
Generic

Rakesh Prasad Darnasi

Guntur

Summary

Innovative leader harnessing rapid learning and effective communication to drive impactful technology implementation

Overview

4
4
years of professional experience
1
1
Certification

Work History

Social Media Agent

DAZN
Hyderabad
04.2025 - Current
  • Monitored customer feedback on social media and app stores, ensuring timely responses to all comments.
  • Managed brand reputation during crises, effectively minimizing potential risks.
  • Tracked brand sentiment on platforms like Glassdoor and Trustpilot to inform strategic decisions.
  • Enhanced community engagement by moderating discussions and responding to fan inquiries.
  • Oversaw campaigns across multiple platforms, focusing on optimizing CTV Ad Operations.
  • Established SOPs for App Store Review processes to ensure quality control.
  • Analyzed service data to improve KPIs related to customer satisfaction and productivity.
  • Compiled monthly reports for leadership, presenting insights from sentiment analysis and crisis management.

Media-Ops Consultant

MarketStar
Bangalore
07.2024 - 04.2025
  • Optimized campaign duplication and execution across LinkedIn Campaign Management Tool for consistency.
  • Leveraged Salesforce CRM to track campaign performance and manage client interactions.
  • Analyzed performance metrics via LinkedIn dashboards, delivering actionable insights for decision-making.
  • Identified client requirements to drive sales growth through market trend analysis on LinkedIn.
  • Managed lead generation processes, including cold calling, to enhance business development.
  • Oversaw workflow management and quality control, maintaining high service delivery standards.

Digital Marketing and Research Associate

Google Operations Centre
Hyderabad
09.2022 - 05.2024
  • Expert on the tools and technologies for digital marketing campaign optimization. Analyzing campaign performance and formulating optimization strategies.
  • Expert in any of the Search advertising networks-Google Ads, Providing recommendations around account optimizations.
  • Completed comprehensive training on digital marketing strategies with a focus on leveraging Google Ads for maximizing online visibility and driving sales growth.
  • Provide weekly and monthly campaign performance reports for multiple advertisers. Offer recommendations on bids, budgets, and keyword opportunities.
  • Optimize ad copy, ad extensions, and campaign structure. Improve targeting and search network strategies to align with client goals.
  • Gained in-depth knowledge of Google Ads campaign management, including keyword research, ad creation, and performance analysis, enabling effective client consultations and sales strategies.
  • Work cross functionally with other members of the Client Services team, Production, Quality Assurance, various Technical Support teams to initiate campaign work and identify challenges, timelines, solutions in order to deliver high quality service/product to client.

Content Writing and Review Expert

Chegg India
10.2021 - 01.2022
  • Writing scenario based content, Writing Blogs for business/products.
  • Reviewing content and improvisation.
  • Proficient in creating engaging content across platforms.

Education

B.Tech - Electronics Systems Engineering

NIELIT
Aurangabad

Skills

  • Digital marketing
  • Google Ads
  • LinkedIn marketing
  • Social media advertising
  • Online reputation management
  • Content writing
  • MS Excel
  • Project management
  • Leadership
  • Data analytics
  • Client management
  • Customer support
  • Lead generation
  • Quality analysis
  • Performance management
  • Crisis management
  • Campaign optimization
  • Social listening
  • Public speaking
  • Brand monitoring

Tools

Sprout Social, Clara Bridge, Conviva, Zendesk, Google Ad Manager (GAM), Google Analytics, Salesforce CRM (SFDC), LinkedIn Analytics

Certification

  • C, C++ (Motive Computers)
  • Machine learning (Pan-Tech eLearning)
  • Solar Workshop (IIT-Bombay)

Accomplishments

Published Paper on Remote Monitoring Vehicles, 06/01/22

Hobbies and Interests

  • Content Writing
  • Volleyball
  • Cricket

Languages

  • English -full professional proficiency
  • Hindi - full professional proficiency
  • Telugu - professional working proficiency
  • Tamil - limited working proficiency

Timeline

Social Media Agent

DAZN
04.2025 - Current

Media-Ops Consultant

MarketStar
07.2024 - 04.2025

Digital Marketing and Research Associate

Google Operations Centre
09.2022 - 05.2024

Content Writing and Review Expert

Chegg India
10.2021 - 01.2022

B.Tech - Electronics Systems Engineering

NIELIT

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Rakesh Prasad Darnasi