Rakesh Shinde

ERP System & Digital Solutions Specialist

• Spearheaded ERP System Management , ensuring seamless operation, optimization, and integration with third-party platforms.
• Successfully integrated the new LMS (D2L) with the existing ERP system, enhancing academic delivery and tracking.
• Implemented API-based Student DEB Portal , significantly improving data exchange, system efficiency, and user experience.
• Executed Digital Marketing & CRM initiatives , supporting lead generation, student engagement, and brand awareness.
• Played a key role in API Integration & Development , enabling cross-platform communication and automation.
• Authored comprehensive technical documentation , improving knowledge transfer and onboarding efficiency.
• Collaborated with cross-functional teams to design and deploy innovative technical and digital solutions.
• Managed Student & Affiliate data , maintaining accurate records and streamlining workflows.
• Conducted training sessions and provided technical support to administrative and academic users.
• Performed data analysis & reporting to support strategic decision-making across departments.
• Optimized Accounts & Loan Modules , streamlining financial processes and enhancing accuracy.

• Developed innovative SEO strategies that outperformed competitors and catered to client requirements
• Assessed and enhanced client websites, refining keyword targeting, website structure, and content for optimal results
• Executed effective link-building techniques, emphasizing the significance of SEO and link-building to clients
• Handled more than 50 customer calls daily, addressing client inquiries and ensuring high customer satisfaction
• Completed keyword research to target clients based on keyword targeting.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.

• Devised proactive SEO tactics to outperform competitors in the market and fulfill client requirements
• Formulated and executed effective link-building approaches to enhance website quality
• Advised on alterations to website structure, content, and linking methods to boost SEO rankings for specific keywords
• Leveraged search engine optimization techniques and underscored the significance of link building
• Assessed and enhanced client websites by refining keyword targeting, URL strategies, website structure, and content
• Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
• Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.