Rakesh Singh
Senior Manager Business and Growth
Summary
Versatile Senior Manager specializing growth and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
14
14
years of professional experience
Work History
Senior Manager: Strategy and Growth
StudyIQ
7 2022 - Current
- Conducting thorough market research to identify trends, competitive landscape, customer preferences, and potential growth opportunities
- Developing growth strategies aligned with the company's objectives, including market penetration, branding, product expansion, geographic expansion, partnerships, and acquisitions
- Creating detailed business, operational (AOP) and revenue plans outlining objectives, strategies, tactics, timelines, and performance metrics to achieve growth targets
- Identifying, negotiating and finalizing location for offline branches; executing rent agreements; overseeing the construction and designing of branches
- Analyzing student walk-in and admission data to identify trends, leavers, plan business, revenue, marketing and strategize business
- Managing and overseeing business operations at three branches in Delhi through branch managers
- Planning, organizing and managing various events including batch launches, toppers-talk, faculty meet-ups, college seminars, mock-interview programs, result celebrations and webinars
- Developing and executing comprehensive offline marketing strategy to drive brand awareness, customer acquisition and revenue growth
- Planning and executing various offline branding and co-branding activities in association with advertising agencies in accordance with the strategic objectives, business plan and data insights
- Conducting various college branding, partnership and relationship activities like seminars, competitions, sponsorship for funnel creation and lead generation
- Identifying KPIs and preparing various daily, weekly and monthly revenue, center, marketing and counselor productivity reports and sharing them with co-founders
- Engaging and working closely with various stakeholders (Co-founders, Faculties, students and their parents) aligning/working on improvements based on feedbacks, reports and analysis
- Managing, training and leading a team of counselors in line with the organization vision and mission, business objectives and revenue targets
- Scouting and finalizing vendors for various operational needs after analysis of quotation and terms of association
- Procuring various administrative items, stationery, merchandise and managing their stock.
Managers Academics
Next IAS
01.2021 - 05.2022
- Coordinated with content, tech, publication and operations to plan and ensure that students receive the deliverables as promised
- Devised a quality check team to assess and review the quality of service delivered to the students
- Analyzed student feedback collected through multiple channels
- Managed the student queries with a resolution time of 24 hrs for around 97 percent of the queries received on multiple channels
- Coordinated with various teams based on quality assessment, student feedback and queries to plan service and content quality improvement, process improvement measures to improve overall learner experience.
Lead-Classroom Test Program
Next IAS
09.2019 - 12.2020
- Created framework, guidelines and process for standardization of classroom test program as a cornerstone program for the GS foundation course
- Improved student participation from around 12 percent (in 2018-19 with 750 students) to 85 percent (in 2021-22 with 10000 students) by aligning it with the classes, improving quality and relevance of questions, explanations and evaluation
- Introduced progress tracking into the program to help students track their progress during the course of their GS foundation course.
Team Leader Mains Test Series
Next IAS
06.2018 - 08.2019
- Analyzed patterns and trends in UPSC CSE Main examination
- Planned and designed the framework for the Test series
- Reviewed model answers sourced from team members and freelancers
- Created parameters and benchmarks for copy evaluation
- Reviewed evaluated copies
- Mains Test Series discussions.
Content Reviewer
Next IAS
01.2018 - 07.2018
- Conceptualized info-graphics and revision layouts
- Reviewed and edited content sourced from freelancers
- Mentored freelancers on content structure and language
- Coordinated the book development process with the graphics and DTP team.
Content Developer
Next IAS
09.2017 - 01.2018
- Wrote thoroughly researched content for books for Civil services exam preparation
- Coordinated the book development process with the graphics and DTP team
Senior Executive Operations
Intrasoft Technologies ltd
09.2011 - 07.2013
- Fulfilled customer orders sourced from various market places, viz
- Amazon.com, ebay.com, buy.com and stores123.com
- Coordinated with other teams part of order fulfillment process
- Worked on process automation, API integration aimed improving the efficiency of the order fulfillment by minimizing human errors
Process Associate
Wipro Bpo Ltd
09.2010 - 08.2011
- Handled queries for British telecom customers.
Education
Bachelor of Commerce (B.Comm.) - Accounting -
University of Calcutta
08.2007 - 2010.05
Skills
Strategic Planning
Timeline
Managers Academics
Next IAS
01.2021 - 05.2022
Lead-Classroom Test Program
Next IAS
09.2019 - 12.2020
Team Leader Mains Test Series
Next IAS
06.2018 - 08.2019
Content Reviewer
Next IAS
01.2018 - 07.2018
Content Developer
Next IAS
09.2017 - 01.2018
Senior Executive Operations
Intrasoft Technologies ltd
09.2011 - 07.2013
Process Associate
Wipro Bpo Ltd
09.2010 - 08.2011
Bachelor of Commerce (B.Comm.) - Accounting -
University of Calcutta
08.2007 - 2010.05
Senior Manager: Strategy and Growth
StudyIQ
7 2022 - Current
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