Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Rakesh Singh

Category Management
Delhi NCR

Summary

Dynamic and versatile management professional with cross-functional experience across highly reputed business establishment and reducing overall materials budget Sustainable Business Growth, Inventory Management and Replenishment, Tactical Category Planning & Commercial Strategies , Assortment Planning , Pricing Strategy Product Management , Purchasing Negotiation Product Development, Sales Management, Data Analysis, Market Research Business Planning, Strategic Sourcing ,Cross-functional Team Leadership, Category Management.

Overview

8
8
years of professional experience
3
3
years of post-secondary education

Work History

Senior Associate Category

Zomato Hyperpure Private Limited
10.2024 - Current

Lead supplier negotiations, ensuring favorable terms and conditions to drive cost savings and strengthen supplier relationships.

Collaborate with marketing teams to develop effective product messaging, positioning and communication strategies.

Execute pricing strategies and promotional plans to optimism profitability while considering market dynamics and customer value perception.

Developing solid relationships with key vendors and suppliers to improve category offerings and negotiate favorable terms.

Managing product assortment, pricing, promotions and inventory to optimism category performance.

Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives.

Analyzing market trends, consumer behavior and competitor activities in order to identify growth opportunities and market gaps.

Developing and executing strategic plans for the assigned product category to drive sales and profitability.


Assistant Category Manager

Solv
05.2024 - 10.2024
  • Developing pricing strategies and promotional activities to maximize sales and profitability
  • This includes monitoring competitor pricing, evaluating market trends, and coordinating promotional campaigns to drive customer engagement and increase market share
  • Launch the city from the scrap with 200+ SKUs including Rice, Pulses,Flours Other Staples, category and established the business of 5CR Monthly
  • Identifying and managing relationships with Rice and Pulses suppliers
  • This involves negotiating contracts, monitoring supplier performance, ensuring timely delivery, and maintaining competitive pricing and quality standards
  • Making
  • Evaluating and pursuing business opportunities as per targeted plans& achieving targeted
  • Launching new products thereby increasing the product portfolio by devising newer
  • Maintaining Assortment availability and fill Rate
  • Collaborating with buyers and merchandisers to expand product categories
  • Building and driving relationships with key vendors to improve pricing and quality of services
  • Managing and identifying regional vendors and maximizing the sales and margins for the category
  • Search for insights into consumer needs and wants
  • Responsible for driving sales, margins, and category profitability
  • Building the Rice and Pulses Category within 2-month 1CR to 5CR for Delhi NCR
  • Onboarded 25+Vendor within 2 month with 5% Margin
  • Conducting regular market analysis to understand consumer preferences, trends, and competitors
  • This includes monitoring market dynamics, consumer behavior, and competitor activities to identify opportunities for product differentiation and competitive advantage

Cluster Merchandising Manager

Reliance Retail
07.2022 - 05.2024
  • Assortment Planning- Selecting and managing the assortment of Grain and Pulses products to meet customer demands and market trends
  • This involves analyzing sales data, conducting market research, and collaborating with suppliers to ensure a well-rounded product portfolio
  • Increased Saliency of Verticals, of Staples as during role moved 1 % to 3% of tot GMV in Pulses
  • Managed Sales: - Quarterly Approx.10Cr with revenue of Approx
  • 3.5% of GMV (RJ)
  • Supplier Management: Identifying and managing relationships with Staples suppliers
  • This involves negotiating contracts, monitoring supplier performance, ensuring timely delivery, and maintaining competitive pricing and quality standards
  • Inventory Management: Optimizing inventory levels and ensuring adequate stock availability to meet customer demands while minimizing holding costs
  • This includes forecasting demand, monitoring inventory turnover, managing stock replenishment, and minimizing stock-outs or overstock situation
  • Market Analysis: Conducting regular market analysis to understand consumer preferences, trends, and competitors
  • This includes monitoring market dynamics, consumer behavior, and competitor activities to identify opportunities for product differentiation and competitive advantage
  • Cross-functional Collaboration: Collaborating with various internal teams such as procurement, marketing, operations, and finance to ensure seamless execution of category plans and alignment with overall business objectives

Assistant Category Manager

udaan.com
10.2021 - 07.2022
  • Managed 20+Brands (20 CR per month business)
  • Owned portfolio creation, Ensured stock availability and target achievements
  • Generated ₹5+ lakhs additional revenue to improve back margins
  • Responsible for GMV/RGM and making the availability above 95% for the city
  • Led the Various Sales Drive of Launched Brands and Merchandised Brands to boost the GMV and buyer acquisition
  • Designed a complete portfolio to earn the revenue per kg and to make the economy positive
  • Implemented smart selected products to be in action with immediate effect to get the goodness in Revenue
  • Market Analysis: Conducting regular market analysis to understand consumer preferences, trends, and competitors
  • This includes monitoring market dynamics, consumer behavior, and competitor activities to identify opportunities for product differentiation and competitive advantage
  • Extended the payment terms from D+1, D+2 to D+7, D+15 without having the impact on pricing because of Strong Relationship with the Vendor
  • Pricing and Promotions: Developing pricing strategies and promotional activities to maximize sales and profitability
  • This includes monitoring competitor pricing, evaluating market trends, and coordinating promotional campaigns to drive customer engagement and increase market share

Business Development Executive

udaan.com
05.2018 - 10.2020
  • Initially Appointed to handle the 7+ Delhi NCR Suppliers in grains and pulses vertically
  • Responsible for finding the potential suppliers and onboard them
  • Onboarded 10+ Suppliers in Delhi NCR
  • Grown their business from 20k to 2 Lac per day in next 2 months
  • Converted 15+ Suppliers to DTR model to earn the desired Commission
  • Generated 1.5-2.5 Lacs/Month additional revenue be ad campaign run by the marketplace suppliers
  • Handled team of 7+ Sourcing Executive
  • Maintaining Assortment availability and fill Rate
  • Created purchase orders according to suppliers

Sales Associate

Ferns N petals
09.2017 - 04.2018
  • Ensure high levels of customer satisfaction through excellent sales service
  • Assess customers' needs and provide assistance and information on product features
  • Remain knowledgeable on products offered and discuss available options
  • Process POS (point of sale) purchases Cross sell products
  • Handle returns of merchandise
  • Team up with co-workers to ensure proper customer service
  • Build productive trust relationships with customers
  • Comply with inventory control procedures

Customer Service Representative

Vodafone Idea Limited
01.2017 - 08.2017
  • Manage large amounts of incoming phone calls Generate sales leads
  • Identify and assess customers' needs to achieve satisfaction
  • Build sustainable relationships and trust with customer accounts through open and interactive communication

Education

B.com - Sales, Merchandising and Marketing Operations

Delhi University
06.2016 - 07.2019

Skills

Pricing Analysis

Awards

  • Best Planning and Replenishment Awards, Reliance Retail, 12/01/22
  • Best Sourcing Award, udaan.com, 10/01/20

Timeline

Senior Associate Category

Zomato Hyperpure Private Limited
10.2024 - Current

Assistant Category Manager

Solv
05.2024 - 10.2024

Cluster Merchandising Manager

Reliance Retail
07.2022 - 05.2024

Assistant Category Manager

udaan.com
10.2021 - 07.2022

Business Development Executive

udaan.com
05.2018 - 10.2020

Sales Associate

Ferns N petals
09.2017 - 04.2018

Customer Service Representative

Vodafone Idea Limited
01.2017 - 08.2017

B.com - Sales, Merchandising and Marketing Operations

Delhi University
06.2016 - 07.2019
Rakesh SinghCategory Management