Hi, I’m
Rakesh Kumar Dasi
Hyderbad
Summary
Demonstrated Success in managing multiple, concurrent client projects. Expert with Google Analytics and SEM to drive results. Proved experience in improving Metrics like Optimization score, CTR, CVR, CPLs, etc with effective search engine Marketing strategies. Knowledgeable about A/B Testing to improve results. Good research, data analysis, and organizational skills. Establish dynamic relationships to drive future business opportunities.
Overview
8
years of professional experience
Work History
GUS Education India LLP, Hyderabad
PPC Manager
2022.12 - Current (1 year & 9 months)
Job overview
- Manage, review, and perform daily account responsibilities associated with Google Ads & Bing Ads.
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Manage the creation of large keyword lists.
- Executing tests, collecting and analyzing data, identifying trends and insights.
- Provide Competitor's research & Analysis ( Ad Copies, Landing Pages, Paid Keywords, etc) using SEMRUSH
- Manage Display network placement lists on Google Ads.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with brand team goals.
- Provide oversight and manage paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate monthly client reporting for all major metrics, goals tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance brand team goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on account optimizations, timelines, and results.
- Provide oversight and work closely with the other team members (CRO & Analytics) to meet brand team goals.
Mahidhara Projects Private Limted, Hyderabad
Digital Marketing Manager
2022.04 - 2022.11 (7 months)
Job overview
- Developed creative digital content and unique campaigns to drive brand exposure.
- Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google Ads)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
- Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Directed PPC, social media, and digital marketing strategy and initiatives to promote brand building, guest retention, and revenue-focused activities.
- Monitored advancements in PPC, social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Improved short- and long-term digital marketing strategies.
- Supported SEO initiatives to improve content, keywords and branding.
- Built network of social media influencers, including celebrities, bloggers and companies to increase brand exposure.
Pilog Inida Private Ltd, Hyderabad
Digital Marketing Specialist - Lead
2021.01 - 2022.03 (1 year & 2 months)
Job overview
- Improved advertising initiatives by executing PPC, social media, and digital marketing campaigns.
- Created and implemented inbound marketing strategies to generate more Paid traffic and leads for clients Via PPC Channel.
- Plan, create, and manage PPC campaigns across a variety of channels
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- Stay on top of search engine and PPC industry
- Developed and managed digital pay-per-click advertising programs with Google Ads and third-party content distribution networks.
- Optimized SEM/PPC, paid social Facebook, and LinkedIn campaigns by performing A/B and multivariate experiments.
- Developed landing pages with high conversion rates to satisfy stringent ad network quality scores
- Measured and reported the performance of digital campaigns to assess against goals, ROIs, and KPIs.
- Played a key role in Getting Company's Product into the Gartner ® Magic quadrant.
- Complied all Marketing Strategies as per Gartner® Specialists.
- Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for the firm.
- Audited and optimized websites to verify proper performance, visibility, and accessibility.
- Determined monthly email marketing schedules based on previous campaign performance and market trends.
Radtel Inida Private Ltd, Bangalore
Digital Marketing Manager
2019.03 - 2021.01 (1 year & 10 months)
Job overview
- Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
- Produced blog posts, pay-per-click ads, and promotional content.
- creating and planning a variety of PPC campaigns
- overseeing existing campaigns and making recommendations on how to optimize them
- analyzing trends and making data-driven decisions
- proofreading
- making creative suggestions for advert templates
- account management of clients
- relationship building and business development
- producing detailed analyses and reports of campaigns
- presenting data and reports to a range of audiences.
- Hired, trained, and mentored marketing staff dedicated to employing Google Ads, Google Analytics, and other SEO techniques and metrics sources.
- Enhanced cross-functional digital and business team coordination by guiding delivery and leading process improvements.
- Generated interest in new and upcoming Packages & services by managing social media accounts.
- Maintained editorial calendars for social media account activities and ROI review.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Devised results-driven strategies and roadmaps based on clients' needs.
- Tracked and analyzed social media and online marketing initiatives.
- Managed editorial image licensing and social media content.
Acute Soft Solutions India Pvt Ltd, Hyderabad
Digital Marketing Strategist
2018.05 - 2019.03 (10 months)
Job overview
- Prepared compelling marketing strategies by performing thorough research and understanding clients' needs.
- To manage the company’s pay per click campaigns under the direction of the Marketing Manager.
- Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimise campaign success.
- Creating targeted campaigns including writing required copy and testing landing pages.
- Working with relevant internal and external stakeholders to create copy and other creative content.
- Provide regular reports on performance metrics and market related insights.
- Analyse, monitor and report on ROI for all PPC campaigns to the Marketing Manager.
- Analyse, monitor and report on competitors PPC campaigns including key words being targeted.
- Manage and monitor spend to ensure it is in line with the assigned budget.
- Keep up to date with market and technology related developments.
Sweet Digital, Hyderabad
Digital Marketing Analyst
2015.12 - 2018.05 (2 years & 5 months)
Job overview
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update the website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Prepared compelling marketing strategies through performing thorough research and understanding clients' needs.
- Monitored and analyzed rankings and traffic of websites to verify optimal placement.
- Tracked and researched trends in digital landscape in order to capitalize on available opportunities.
Education
CMEC , Hyderabad
Bachelor of Science from Electronics And Communications Engineering
03.2010
Skills
- Keyword Research
- PPC A/B and Multivariate Testing
- SEM Strategies
- Google Ads Management & Optimization
- Bing Ads Management & Optimization
- Campaign Management
- Competitor Analysis
- Google Analytics
- Branding Campaigns
- Generating Brand Awareness
- Project Management
- Advertising Strategy
- Progress Tracking
- KPI Monitoring
- Social Media Engagement
- Team Leadership
- SEO Strategy Development
- Market Research and Analysis
- SEO Strategies
- Microsoft Office
- Cross-Functional Team Collaboration
- Industry Trend Understanding
- SEO Experience
- Social Media Marketing
Timeline
PPC Manager
GUS Education India LLP
2022.12 - Current (1 year & 9 months)
Digital Marketing Manager
Mahidhara Projects Private Limted
2022.04 - 2022.11 (7 months)
Digital Marketing Specialist - Lead
Pilog Inida Private Ltd
2021.01 - 2022.03 (1 year & 2 months)
Digital Marketing Manager
Radtel Inida Private Ltd
2019.03 - 2021.01 (1 year & 10 months)
Digital Marketing Strategist
Acute Soft Solutions India Pvt Ltd
2018.05 - 2019.03 (10 months)
Digital Marketing Analyst
Sweet Digital
2015.12 - 2018.05 (2 years & 5 months)
CMEC
Bachelor of Science from Electronics And Communications Engineering
Similar Profiles
Milind ArashanapalliMilind Arashanapalli
Team Lead at Global Education India (GUS Education India LLP)Team Lead at Global Education India (GUS Education India LLP)
Adnan Anwar Ahmed KhanAdnan Anwar Ahmed Khan
Assessments Proctoring Officer (Operations) at University Of Law UK, GUS Education India LLPAssessments Proctoring Officer (Operations) at University Of Law UK, GUS Education India LLP
PRIYANKA SARAIYAPRIYANKA SARAIYA
Senior Consultant - Performance Management at GUS Education India LLPSenior Consultant - Performance Management at GUS Education India LLP