Rakhi Jamwal

Brand: The Coca-cola company

Areas Of Expertise: Primary & Post production Management: Digital Marketing Media Campaigns: production management, Localization and adaptations, Tech Platform design and development

Key Result Areas -

• Oversaw end-to-end localization and adaptation of brand assets for all campaigns, ensuring alignment with local market requirements.
• Managed the adaptation and post-production of brand assets across various campaigns, coordinating with teams to ensure timely delivery.
• Led the ideation, design, and development of emerging tech platforms for main brands, based on core campaign creative ideas.
• Project and Team Management: Directed the project management team, tech teams, and QA to ensure timely and high-quality delivery of tech platforms.
• Data Analytics and Reporting: Supervised data analytics and provided weekly campaign performance reports from a tech platform perspective. Oversaw project initiation, planning, implementation, tracking, and risk management, ensuring project milestones and scope agreements.
• Supported employees by accurately tracking time and proactively resolving any conflicts.
• Implemented security best practices, safeguarding sensitive data and minimizing vulnerabilities.
• Enhanced platform performance by optimizing infrastructure and implementing automation tools.
• Established metrics-driven culture, utilizing key performance indicators to guide decision-making in platform operations.
• Ensured a smooth transition during major platform upgrades by meticulously planning rollouts, testing thoroughly, and providing post-deployment support when needed.
• Partnered with stakeholders to gather requirements and translate them into actionable engineering tasks.
• Developed custom tools and scripts to automate routine tasks, boosting team productivity.
• Collaborated on cross-functional teams to drive platform improvements and deliver business value.
• Increased system reliability with proactive monitoring and timely issue resolution.
• Collaborated with other departments to facilitate successful project completion.

Highlights:

• Designed and launched TU ICC Platforms for the past 3 years.
• Developed and implemented Coke Studio Bharat, Tamil, and Bangladesh.
• Created Limca Sportz and associated landing pages.

Brands: Microsoft, BITS Pilani, Exxon Mobil, UNICEF, TOEFL, Samsung, Philips, Incredible India, JCB, MasterCard, IFFCO

Areas Of Expertise: Marketing Management: Digital Marketing Campaigns, Social Media, And B2B Marketing Initiatives

Key Result Areas:

· Developing and implementing marketing strategies to expand footprint, enhance brand awareness, generate trials and repeat purchase to ensure consumer needs are met

· Designing and executing the integration plan for advertiser brands within the channel's shows to maximize

· Reviewing and analyzing consumer behavior and impacts of marketing campaigns in sales terms, and realigning campaign strategies to maximize market penetration and influence target consumers

· Heading the strategic planning & implementation of digital media marketing campaigns for online channels

· Formulating social media marketing strategies to create a brand name in social media and raise awareness

· Heading the digital marketing initiatives including content marketing, campaign development & optimization, technical/editorial direction for production, program quality & effectiveness management, data management, and marketing automation

· Driving efforts in achieving continuous & improved business performance by generating better campaign response rate

· Evaluating brand positioning and taking the brand ownership; analysing how the brand is positioned in the market and crystalizing targeted consumer’s insights to provide the vision, mission, goals and strategies

· Collaborating with all the stakeholders for timely execution of campaigns and leading the development of dealer and end user marketing collaterals and programs to promote value proposition

· Working towards driving growth in terms of value, volume and market share by introducing new marketing ideas & concepts

· Proactively identifying changes in market demand and modifying marketing strategies for expansion of market share & achievement of revenue targets

· Controlling communication across multiple media including sales collateral, presentations, direct/e-mail, website, social media, events, video, podcasts, success stories, so

· Identifying changes in market demand and modifying strategies for expansion of market share & achievement of revenue targets

Highlights:

Designed and launched innovative digital & social campaigns for Microsoft

Brands: Philips

Areas Of Expertise: Direct Marketing Initiatives for Philips along with CRM planning and implementation

Brand: Reliance

Areas Of Expertise: Portfolio Management, West branch Ops management and customer complaints resolution

Brands: Tata Indicom Delhi NCR

Areas Of Expertise: Primary & Post production Designa dn development of Training programs for inbound and outbound customer support services