Rakhi Rani Deb
New Delhi
Summary
Communication Professional with more than Five years of experience in PR industry, seeking a job where I can use my expertise and communication skills to integrate PR strategies and campaigns with an aim to enable the organization to meet its goals and objectives.
Overview
10
10
years of professional experience
Work History
Manager, Corporate Communications
realme
09.2023 - Current
- Leading product strategy, brand strategy, and all aspects of corporate communications.
- Driving brand building initiatives and managing communication campaigns aligned with business
goals. - Overseeing product launches, partnerships, collaborations, and media relations to strengthen
brand visibility. - Developing integrated strategies to enhance customer engagement and establish realme as a
performance-driven youth bra
Account Manager
SIX DEGREES BCW
03.2021 - 08.2023
- Accomplished PR professional adept at skillfully navigating and resolving product and brand-centric crises with finesse.
- Demonstrated expertise in crisis management, successfully mitigating potential damage and safeguarding brand reputation.
- Created marketing communications plan, PR campaigns including strategy, goals, budget, and tactics.
- Developed media relation strategy, leveraging existing media relationships, and cultivating new contacts.
- Clients: realme, PayU, Bain & Company
CUMULUS PR
09.2017 - 02.2021
- Executed public relations activities and communications including press releases, pitches, articles, announcements, and media kits.
- Organized interviews, speaker opportunities, events, and familiarization trips.
- Developed PR Plans and strategies for FMCG, Fashion & Lifestyle, and Education clients.
- Client servicing and Media Relations/ Media Monitoring.
- Clients: India Pulses and Grain association, Fliplearn, Nestle, Hong Kong Trade Development Council, Project Streedhan, Springfield, Lemon Tree Hotels, Creambell, LEGO, and Mindler among others.
Staff Reporter
EASTERN CHRONICLE
10.2015 - 07.2016
Education
Master's - mass communication and Journalism
ASSAM UNIVERSITY
01.2017
B.com - Accounting and Finance
GURUCHARAN COLLEGE
01.2014
Skills
- Media Connect
- Content
- Messaging Development
- Campaign Planning
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
Manager, Corporate Communications
realme
09.2023 - Current
Account Manager
SIX DEGREES BCW
03.2021 - 08.2023
CUMULUS PR
09.2017 - 02.2021
Staff Reporter
EASTERN CHRONICLE
10.2015 - 07.2016
Master's - mass communication and Journalism
ASSAM UNIVERSITY
B.com - Accounting and Finance
GURUCHARAN COLLEGE