Summary
Overview
Work History
Education
Skills
Accomplishments
Core Competencies
Timeline
Generic

Rakshatha Murching

Bengaluru

Summary

Marketing professional with 9+ years of SaaS and technology experience. 6+ years supporting Yahoo's enterprise advertising platform for global clients. Expert in content strategy, digital marketing, and employer branding with measurable growth results.

Overview

1
1
year of professional experience

Work History

Marketing Coordinator

LKQ India Pvt Ltd
05.2024 - Current
  • Marketing support & coordination: Support Marketing Manager and wider employer branding initiatives for LKQ Europe and India, managing regular content creation and contributing to digital engagement growth
  • Brand development projects: Direct merchandising requirements, events, trade shows, and conferences while building strong supplier and regional networks
  • Website & digital projects: Launched and managed LKQ India website development projects, aligning with overall brand objectives and maintaining global brand consistency
  • Campaign reporting & analytics: Report on projects, campaigns, and event milestones, tracking deliverables, risks, and dependencies using data analytics to ensure timely execution and measure performance

Senior Technical Implementation Specialist

Yahoo Inc.
  • Enterprise SaaS platform: Supported advertising platform operations for global clients in fintech/e-commerce sectors, contributing to $2M+ annual ad spend management
  • Content & documentation: Created technical content, user guides, training materials, and sales enablement resources to support platform adoption
  • Campaign optimization: Analyzed and optimized client campaigns, contributing to 25% improvement in performance metrics using Looker and Tableau
  • Client support: Conducted training sessions and workshops, supporting client success initiatives and platform utilization

Technical Solutions Representative

Hewlett Packard Inc.
  • Delivered technical support for enterprise customers while creating customer-facing documentation and knowledge base articles

Education

Bachelor of Engineering - Electronics & Communication

Visvesvaraya Technological University
2016

Skills

  • Marketing technology: Looker, Tableau, Google Analytics, CRM systems, marketing automation platforms
  • AI tools: Canva, ChatGPT, Claude, Figma (basic) Jasper for content generation, optimization, and performance reporting
  • Project management: Trello, Wrike, Jira, cross-functional team coordination

Accomplishments

  • Content marketing: Created diverse content including blog posts, case studies, and whitepapers contributing to organic traffic growth
  • SaaS platform experience: Supported enterprise client operations and contributed to client retention initiatives and ad spend management
  • Digital growth: Managed social media presence and digital campaigns with measurable engagement improvements
  • Employer branding: Led content strategy resulting in 25% improvement in talent attraction metrics
  • Cross-functional collaboration: Built strong relationships with regional and European teams, facilitating knowledge sharing and ensuring effective campaign management across matrix structure

Core Competencies

  • Content & digital marketing: Blog writing, case studies, newsletters, product announcements, SEO, social media growth, employer branding content
  • Marketing operations: CRM systems, marketing automation, analytics (Looker, Tableau), AI tools (ChatGPT, Claude, Jasper), campaign optimization
  • Cross-functional leadership: Event marketing, trade shows, stakeholder management, regional team collaboration, project reporting and risk management

Timeline

Marketing Coordinator

LKQ India Pvt Ltd
05.2024 - Current

Senior Technical Implementation Specialist

Yahoo Inc.

Technical Solutions Representative

Hewlett Packard Inc.

Bachelor of Engineering - Electronics & Communication

Visvesvaraya Technological University

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Rakshatha Murching