Rakshit Ahuja

As the Business Head of an international performance marketing network in India, I spearhead all facets of the business, driving strategy and execution across three core verticals—Account Management, Publisher Delivery, and Advertiser Sales—while maintaining the organization’s P&L accountability.

• Managed a P&L of ₹110+ Cr ARR, achieving a CAGR of 19% from 2022 to 2024. Ensured consistent revenue growth through strategic partnerships, operational optimization, and data-driven decision-making.
• Led and optimized operations across Account Management, Publisher Delivery, and Advertiser Sales, ensuring seamless collaboration and operational excellence.
• Strategized and managed high-value advertiser partnerships, including Flipkart, Ajio, Myntra, Nykaa, ClassicRummy, Magzter, Lenskart, TataNeu , Jiomart, Reliance Digital , Croma and BoAt, delivering significant revenue growth.
• Identified gaps in the industry and created innovative, strategic products to enhance business feasibility and drive optimization.
• Championed Admitad's strategic SaaS product for D2C brands, delivering tailored performance and branding solutions for brands like BoAt, Mamaearth, Mcaffeine, Lenskart, 1MG, Pepperfry, Noise, Boult Audio, Fitspire, Fiona Diamonds and Candere (total D2C portfolio - 70+ Indian HomeGrown D2C Brands)
• Remained abreast of emerging trends, including AI, LLM, and AR/VR, assessing their impact on the advertising industry.
• Explored and implemented advanced delivery mechanisms like programmatic advertising and CTV, ensuring the adoption of cutting-edge technologies.
• Recruited, trained, and mentored a team of 65 digital marketing professionals across Gurgaon and Mumbai, fostering a culture of collaboration, innovation, and excellence.
• Provided leadership and set clear expectations by establishing KPIs, conducting regular performance evaluations, and driving accountability
• Built and strengthened relationships with industry partners to drive growth.
• Set and monitored annual budgets for departments and entire business.
• Developed in-depth knowledge of each client's business through research and regular on-site meetings.
• Developed strategy to combat increased competitive presence within territory.

Manage the profit center for FRC - Online Services Vertical for IN and APAC region.

Manage Affiliate marketing campaign operations and monthly billing and invoicing alongside maintaining a healthy growth rate of 28% CAGR across 3 FY's 

Manage and upselll Admitad's tools and products to advertisers like Norton, Microsoft, Byju's, Unacademy, Dream11, Timesprime and other merchants from Edtech, Gaming, software and Services platforms

· Managing and Growing Key Direct clients for Admitad India. Namely – Nykaa, Paytm Mall, Paytm , JetAirways, Jabong , Myntra, Shoppersstop, Pepperfry, Bankbazaar, Arvind Retail(NNNOW.com), KFC, Zomato, Samsung, Urban Ladder, Jockey , Jack&Jones , Kotak Mahindra 811

· Managing a few International Exclusive clients in travel category – Emirates India and Russia accounts

· Onbording new direct clients and managing them to grow to increase the Month on Month revenue campaign wise and overall as well.

· Working and maintain a healthy Business development pipeline and making weekly plans to get the pipeline converted and adding new prospective clients.

· Staying abreast with the Ecommerce market trends and news to judge new prospective clients and developing a strategy to close the client from pitching stage

· Cross Selling and Upselling Admitad’s Publisher’s Key delivery points to help the clients achieve short and long term goals.

Responsible for recruiting and managing publishers across various genres for running the exiting CPS/CPL/CPI/ CPM / CPO campaigns.

Directly managed and onboarded publishers like  Cashkaro, Paisawapas , Coupondunia, grabon, Nearbuy etc

Maintained and fostered relationships with these top tier publishers which played and instrumental role in exponential growth for Admitad India business from few lakhs in 2015 to 100+ crores in 2022-23

· Marketing of drilling rigs world-wide & the PHEL range of products related to fabrication & machining from various target customers.

· Cultivate instant rapport, build, and maintain key client relationships to successfully sell Drilling Rigs and related equipment valued from $120K up to $250K. 

· Visited Nigeria , Ghana and Ethiopia for Business development and agent orientation in the North African region In July ’14 to train our local agents and create a network of service centers and engineers in those geographies for a stronger foothold in those regions