Rakshita Budhlakoti

Marketing Analytics & Reporting:

• Analyzed campaign performance using tools like Google Analytics and BrightEdge to deliver actionable insights.
• AI adaptation to ensure brand growth in every way.
• Created and maintained dashboards to monitor traffic, user behavior, and ROI across digital channels.
• Identified trends and optimization opportunities through detailed reporting on SEO, content performance, and user engagement.
• Delivered monthly and quarterly reports to leadership, aligning data insights with business objectives.
• Used data-driven strategies to improve organic visibility, increase traffic, and boost conversion rates.
• Webinar planning and execution.

Project Management and Content Coordination:

• Led end-to-end execution of marketing and communication projects, ensuring timely delivery and alignment with brand strategy.
• Coordinated with cross-functional teams (design, SEO, tech, content) to streamline workflows and meet project deadlines.
• Oversaw content calendars, reviewed content for consistency and accuracy, and managed multi-platform publishing.
• Created a project management plan and trackers to track progress, allocate resources, and mitigate risks effectively.
• Delivered successful campaigns by balancing creativity with structured execution and stakeholder expectations.

Stakeholder Engagement and Collaboration:

• Acted as a key point of contact for internal and external stakeholders, ensuring alignment on project goals and deliverables.
• Built strong working relationships across departments, fostering open communication and collaboration.
• Facilitated regular check-ins, presentations, and feedback sessions to maintain transparency and trust.
• Addressed concerns proactively and provided strategic solutions to support long-term stakeholder partnerships.
• Ensured stakeholder satisfaction through consistent updates, timely delivery, and value-driven results.

Team management:

• Self-learning and upskilling to enhance brand value.
• Served as a role model for the team by demonstrating commitment to excellence, professionalism, and adherence to company values at all times.
• Managing a team of diverse and enthusiastic individuals with delegated work responsibilities and extending my knowledge to the team as needed.
• Conduct thorough research on competitors’ performance analysis, social media trends, and website audits.
• Developed sales dashboards using Power BI based on the monthly data.
• Establish comprehensive SOPs for current web auditing and customer management processes.
• Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making and marketing strategy planning using Google Analytics 4, HubSpot, BrightEdge, and Salesforce.
• Promote a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
• Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.

• Day-to-day interaction with advertisers promoting their business on Google.
• Providing resolution or troubleshooting steps if advertisers face any difficulty while running their ads online.
• Reviewing Ads to comply with Google policies.
• Guiding advertisers to completing setup of their ads through calls, emails, or chat.
• Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
• Championed the adoption of new software tools that streamlined workflows across multiple departments.

• Responsibilities include direct customer interaction via CRM, creating online marketing strategies, and digital advertising campaigns for small to medium enterprises using Google's keyword pay-per-click platform.
• Selecting the appropriate business category, keywords, and phrases suitable for the business.
• Determining the ads to appear on Google's search and partner network, and display network.
• Optimizing the performance of the online campaigns based on data and report analysis, and keeping customers posted.
• Restructured customer service process by keeping documentation for best practices, ensuring quicker response times.
• Ensuring business models are compliant with Google Ads Policies documents.
• Database created for the Google project, which is now known as 'smart campaigns.

• Provided exceptional customer service to ensure customer satisfaction.
• Gathered customer feedback through surveys and used the data to improve customer service.
• Conducted regular follow-up calls with customers after resolving their issues.
• Provided accurate information about products and services to customers.
• Developed strong relationships with customers by providing personalized assistance and support.
• Resolved complex problems by working with other departments to provide solutions that meet customer needs.
• Identified areas of improvement in customer service processes and suggested changes accordingly.