Rakshith M.S

• Assign daily deliverables to Teams based on the volume considering the SLA and Quality.
• Help the Teams in troubleshooting the campaigns, campaign reports in achieve their KRAs'.
• Act as interface between Client and Teams in communicating the latest updates, immediate requests, resolving technical issues or escalations there by leading to Client satisfaction.
• Retrieve campaign performance data by various dimensions such as Geography, Activity, Site, and Location for Google AdManager campaigns. Additionally, gather performance metrics by Age, Gender, Creative type, Devices, and Video from Meta (Facebook Business Manager).
• Organize data in the desired format and adjust column arrangements as necessary before uploading to SharePoint.
• Ensure the Power BI Desktop template is refreshed with the latest data and address any compilation issues encountered during data loading.
• Generate a final data visualization output report for each campaign requested while incorporating insightful observations aimed at enhancing advertiser retention.
• Deliver a post-campaign analysis to the client, offering a comprehensive overview of the campaign's performance and suggesting strategies for improvement.
• Inform the client about any technical modifications, newly introduced metrics or dimensions, and the latest updates in Power BI to address any potential issues effectively.
• Provide the Managers and Finance team with the monthly and stack ranking and billing data respectively

Technical Environment:

• Power BI Desktop
• MS Sharepoint
• Google AdManager 360
• Facebook Ads Manager (Meta)
• MSuite
• MS Excel

• Managed the comprehensive execution of social campaigns trafficking of creatives in various formats for within SLA.

• Implemented changes to ad copies, creatives, and targeting as per Client suggestions with great accuracy.

• Achieved a remarkable QA of 99% for the trafficked campaigns and updated the daily and weekly dashboards containing critical data such as Impressions, Clicks, Leads, and CPL, facilitating comprehensive client reviews during weekly calls. There by leading to high satisfaction levels among Managers and Clients.

• Collaborated closely with peers to recommend and resize creatives for Stories and Reels placements, with Digital Team effectively avoiding any potential errors against default sizes.

• Facebook Ads Manager (Meta)
• GA4
• GTM

• Responsible for campaign trafficking and reporting of metrics.

• Complete the QA for the campaign setup and creative upload of various formats such as single image, video, carousel, slideshow, and Influencers.

• Update the budget periodically across different strategy funnels campaigns and report the same to onshore Managers.

• Turn on/Off the creatives as per the end date or date sensitiveness.

• Optimization strategies of campaigns and identify areas for improving the campaign performance based on targeting.

• Co-ordinate with stakeholders of different channels in updating the data on documents and ppt.

• Send daily campaign performance and revenue generation across all channels (Display, Social, SEM) to Managers for review.

• Facebook Ads Manager (Meta)
• GA
• GTM

• Responsible for providing campaign trafficking and campaign management services across 200 + Websites and 150+ Facebook pages

• Hands on experience in campaign creation, delivery management, reporting, testing, and troubleshooting.

• First point of escalation to resolve any discrepancies, implement best practices, coach, and mentor staff

• Responsible for continuous improvement, document and refine QA process for display and social campaigns to meet and improve quality %’s.

• Managing more than 1000 Facebook campaigns per month with different strategic objectives and optimizing delivery to meet end goal.

• Responsible for training and mentoring traffickers and quality assurance team to achieve and exceed performance goals.

• Google AdManager 360
• Facebook Ads Manager
• DV360
• Live Intent
• M//Traffic
• M//Suite

Campaign troubleshooting, Ad quality and Account creation

• Responsible for troubleshooting Inventory, Ad delivery, creative, AdX rules, line items issue to provide better insights to the Publishers on their campaign status.

• Identify and block unwanted or policy violating Ads for publishers such as ‘BSKYB’ and ‘British Telecom’ and report it to onshore and offshore Managers.

• Deliver basic campaign performance reports to the client on their request.

• Create Double click for publishers (DFP), AdExchange (AdX) and AdSense accounts for publishers when a request is sent from Account Managers or Technical Account Managers.

• Mapping of Advertisers with appropriate URL/domain to help publishers in setting up ‘Private auction' and ‘Preferred deals' to achieve better revenue.

• Doubleclick for Publishers (Google AdManager 360)
• Doubleclick AdExchange
• Doubleclick AdSense
• Boot
• ICS
• Publisher tool bar

• Provide quality assurance requirements for social campaign management (Meta) services for one of the Australia’s most popular media group News Corp.

• Responsible for providing campaign trafficking and campaign management services for advertisers across different industries.

• QA the optimization strategies of campaigns and identify areas for performance improvement of campaign to the Traders.

• Responsible for continuous improvement, documentation and refine QA process for campaigns to meet and improve quality%.

• Responsible for optimization QA of more than 80+ advertiser accounts involving various strategic objectives and optimizing delivery to meet end goal.

• Provide the Managers with the QA team performance on daily, monthly, and quarterly basis for actionable insights and decisions.