Raktim Chatterjee

Marketing and Communication Strategy

• Conceptualised the complete strategy for the biggest motorcycling event of TVS Motor – MotoSoul, showcasing TVS custom launch, communication device launch and community platform launches along with several motorsport activities
• Conceptualising and establishing the complete brand world of TVS RONIN, TVS Racing Merchandise and Accessories, TVS Premium Brand Experience (MotoSoul – The Ultimate Biking Festival)
• Establishing community and loyalty platform for TVS Premium Brand Experience
• Managing the introduction of data analytics across all the social media handles
• Designing the customer journey for TVS Premium Brand Experience
• Assuring required brand equity measures – SA, consideration & enquiries
• Strategic implementation of online and offline media planning
• Owning and maintaining the P&L in-line with the company’s strategy
• Increased customer engagement level by 120% by creating focused marketing strategy
• Participating in the quarterly and annual planning of company objectives

Product Launch

• Successfully completed the 2nd edition of The Ultimate Biking Festival - MotoSoul
• Successfully launched the 1st modern retro motorcycle TVS Ronin along with the complete accessories and merchandise in the TVS Premium segment portfolio
• Successfully launched a 2nd line of business TVS Racing Merchandise & Accessories in the TVS Premium portfolio
• Launched 1st in the segment the Configurator application to amplify online sales through customisation
• Launched Global Community Platform with KOGO for TVS Premium Brand Experience
• Identifying opportunities to reach new market segments and expand market share

Business Growth

• Generated the highest ever engagement rate of 13.5 MM through TVS - MotoSoul
• Created TVS Ronin as the highest contributing product of TVS Motor
• 1st ever product launch to garner more than 8 MM engagement across social media platforms
• Planned annual marketing strategy & executions and ensured growth by 13% in Fy’23 with a plan to grow by 50% in FY’24
• Redesigning the complete premium motorcycle imagery through creating an experiential eco system for customers
• Reaching to more than 8 MM prospective customers every month to create brand evangelists
• Expanding the business through a separate line of business of Merchandise and Accessories
• Collaboration with Indian Army – Swetha Ashwa and Torandos
• Collaborated with other departments to establish productive and timely completion of projects.

Team Management

• Handling team of direct reporting: 4 and Indirect 40 pan India, heading the global experiential marketing platform for Premium motorcycle
• Maintained excellent communication with internal and external stakeholders to develop a completely new segment
• Set, monitor and report on team goals
• Coordinate sales and marketing efforts to boost brand awareness
• Craft quarterly and annual hiring plans
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Analyzed customer feedback data to identify areas of improvement and develop solutions.

• Successful in growing the business by 20% through new client development and existing clients
• Successfully implemented SOPs for product testing, dealer audits, customer and dealer satisfaction
• Enhanced gross margin and company’s profitability through effective utilization of resources
• End to end client management through designing effective research instrument, data analysis and insights delivery to fulfill the business objectives of clients
• Instrumental in leading and motivating a team of 3 to deliver on-time and effective results
• Developed creative presentation, trend reports, kitted assets and product data sheet
• Worked closely with product development teams to create and maintain and maintain marketing materials for business case presentations and client meetings
• Oversaw business operations and produced updated status reports outlining each project to meet milestones.
• Hired and managed consultants, contractors and sub-contractors to complete project tasks.
• Directed project design functions, developed proposals and conversed with customers and funders.
• Developed project control roadmap to guide various projects.
• Oversaw up to 21 projects simultaneously without sacrificing standards.
• Orchestrated wide range of projects, improvement strategies, changes implementation, new revenue stream establishment and creative marketing and advertising.
• Developed and implemented project plans and budgets to ensure successful execution.
• Tracked project and team member performance closely to quickly intervene in mistakes or delays.

• Successfully increased team’s efficiency level by 15% to deliver more projects
• Developed business with home country across different business verticals
• Successfully performed data analytics skills for different ad hoc reports to facilitate clients with insights on both store and panel data
• Effective tracking of competition data to help clients improving their product portfolio
• Determined areas for improvement and implemented processes to alleviate problems.
• Analyzed problematic areas to provide recommendations and solutions.
• Managed monetary transactions with perfect accuracy, which elevated customer satisfaction ratings.
• Gave budget suggestions for projects, outlining financial needs and forecasting.
• Streamlined processes to cut downtime and optimize employee productivity.
• Created monthly forecast templates and resource management allocations for approved projects.
• Identified new revenue ideas and opportunities within existing markets.
• Prioritized projects and project tasks depending upon key milestones and deadline dates.
• Assessed needs for projects and made proposals to senior executives.
• Closely monitored and updated company systems for efficiency, output and other factors to improve overall productivity.
• Increased company revenue through restructuring processes and advising executives on important decisions.

• Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
• Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands
• Built and strengthened relationships across functional leadership areas to keep revenue development and operational plans interconnected and effective.
• Developed operational processes to help organization adapt to market change.
• Ensured data quality management and on time delivery of projects
• Successfully managed operations of key clients to ensure on time delivery
• Pivotal in increasing & enhancing client satisfaction
• Leveraged meeting minutes to measure progress and accountability.
• Negotiated supplier discounts to improve bottom line.
• Evaluated suppliers to maintain cost controls and improve operations.
• Prepared annual budgets with controls to prevent overages.
• Drove team engagement to achieve aggressive company targets.
• Performed statistical analyses to gather data for operational and forecast team needs.