Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ralston D'Souza

Bangalore

Overview

8
8
years of professional experience
1
1
Certification

Work History

CEO / Founder

LivEzy Online Fitness Pvt Ltd
02.2022 - Current
  • Implementation of a Choose Your Coach feature on the website, enabling users to select preferred coaches based on a comprehensive questionnaire
  • Implemented strategies to optimize coach dashboards and client login portals, resulting in a 30% reduction in support tickets
  • Successfully scaled marketing teams, customer support, sales, and operations to support the company's rapid growth
  • Established the HR department to improve talent acquisition, employee development, and company culture
  • Successfully conducted fitness transformation challenges, walkathons, and online/offline events to engage users and build a sense of community
  • Achieved a 20% increase in client retention and a 30% boost in overall sales, contributing to the company's growth and success

CEO / Founder

LivEzy Online Fitness Pvt Ltd
02.2021 - 01.2022
  • Recruited and managed a full-stack developer and a UI/UX designer to strengthen our online infrastructure and improve user experience
  • Created flow charts and blueprints for www.livezy.com client portal, coach and client dashboards
  • Utilized SQL for database management, ensuring data integrity and performance
  • Design and implement database schemas, optimize queries, and manage database migrations for MySQL.
  • Supported data extraction and analysis using tabular tools to generate insightful reports
  • Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives.
  • Led sprint reviews and planning meetings to promote full team engagement.

Managing Director

Ralstonfitness LLP
02.2019 - 01.2021
  • Built and trained an operations team responsible for customer support, sales, standard operating procedures (SOPs), and processes
  • Implemented tools such as Zoho CRM and Salesforce for efficient customer relationship management and sales lead tracking
  • Integrated WhatsApp Business API to enhance real-time customer communication and support
  • Monitored key performance indicators (KPIs) such as response time, conversion rate, and resolution time to continually improve customer support and sales processes
  • Recruited and developed a fitness coaching team, ensuring a high standard of coaching and adherence to quality
  • Established a robust feedback system to gather input from clients and coaches, enabling continuous improvement
  • Measured customer satisfaction through Customer Satisfaction (CSAT) and Net Promoter Score (NPS) to optimize the platform's functionality
  • Orchestrated a marketing team focused on organic growth through content creation and referral programs, driving engagement and user acquisition
  • Led cross-functional team meetings, ensured effective communication and motivated employees to achieve goals and targets
  • Actively involved in front-end development, optimizing HTML, CSS, and JavaScript to enhance website functionality
  • Utilize AWS services such as EC2, S3, RDS to deploy, manage, and scale web applications in a cloud environment.

Online Fitness Coach

Ral Fitness Sole Proprietorship
01.2018 - 01.2019
  • Built a scalable online coaching system that helped generate 40L in revenue
  • Monitored website performance and user behaviour using Google Analytics, making data-driven decisions to enhance the website's user experience
  • Managed social media accounts, building audience engagement and consistent brand representation across platforms
  • Nurtured a thriving community of fitness enthusiasts, building meaningful discussions and interactions among the audience
  • Utilized Excel and Google Docs for data organization, client database, and business management

Fitness Coach

Ral Fitness Sole Proprietorship
07.2016 - 12.2018
  • Created a strong social media specifically to market my service
  • Generated approximately 2 million total views on YouTube in this time frame
  • Successfully managed all aspects of content creation, promotion, and business operations single-handedly
  • Created, edited, and published engaging and informative fitness videos on YouTube, consistently growing the subscriber base to 10,000 at the time
  • Generated content ideas, developed scripts, and implemented effective pre and post-production processes using Adobe Premiere Pro and Adobe After Effects
  • Utilized SEO strategies to optimize video titles, descriptions, and tags, resulting in improved search rankings and organic growth
  • Designed and maintained a user-friendly website (Website: www.ralstonfitness.com), integrating payment systems for selling digital fitness services as I started to transition online
  • Initiated marketing campaigns, collaborating with other fitness coaches and brands to increase visibility and reach
  • Effectively used YouTube and Google Ads to promote content, reaching a wider audience and increasing revenue
  • Designed eye-catching graphics and thumbnails for videos using Adobe Photoshop
  • Utilized Adobe After Effects for advanced video effects and animations
  • Monetized with AdSense, maximizing revenue potential

Associate - Assurance Team Member

Ernst & Young
07.2015 - 07.2016
  • Built knowledge about risk management which includes understanding significant business processes, regulation applicable to the client, other risks specific to a client's business
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Timely identified accounting issues and discussed with GDS senior/Assistant Manager
  • Interacted with the global engagement team on a regular basis and developed productive working relationships with them

Education

Bachelor of Commerce - Finance

St. Joseph College of Commerce
Bangalore, India
03.2015

Skills

  • Graphic Design (Adobe Photoshop, Canva)
  • Data Management (Excel, Google Docs)
  • Content Creation and Editing (Adobe Premiere Pro, Adobe After Effects)
  • SEO and Analytics (Google Analytics)
  • Proficient in programming languages: HTML, CSS, and JavaScript, PHP
  • Skilled in data querying (SQL) and management
  • Proficient in UI/UX design using Figma

Certification

  • Google Data Analytics
  • ISB Product Management Programme

Timeline

CEO / Founder

LivEzy Online Fitness Pvt Ltd
02.2022 - Current

CEO / Founder

LivEzy Online Fitness Pvt Ltd
02.2021 - 01.2022

Managing Director

Ralstonfitness LLP
02.2019 - 01.2021

Online Fitness Coach

Ral Fitness Sole Proprietorship
01.2018 - 01.2019

Fitness Coach

Ral Fitness Sole Proprietorship
07.2016 - 12.2018

Associate - Assurance Team Member

Ernst & Young
07.2015 - 07.2016

Bachelor of Commerce - Finance

St. Joseph College of Commerce

Similar Profiles

CREATE PROFILE
Ralston D'Souza