Boddepalli Ram Kumar

• Developed innovative brand strategies and user-centered designs, enhancing overall customer engagement and satisfaction.
• Collaborated with cross-functional teams to create impactful visual identities, driving brand consistency across all platforms.
• Conducted user research and usability testing, refining design solutions that improved user experience and accessibility.
• Led branding workshops to align stakeholders on creative direction, resulting in cohesive brand messaging and identity.
• Analyzed competitive market trends to inform design decisions, ensuring the brand remained relevant and competitive.
• Mentored junior designers on best practices in UI/UX design, fostering a culture of continuous improvement and collaboration.
• Utilized design software and tools to create wireframes and prototypes, streamlining the design process and enhancing productivity.
• Presented design concepts to clients, effectively communicating brand vision and securing buy-in for proposed solutions.
• Oversaw technical production and implementation of online creatives.
• Handled client communications and led meetings, providing clear direction, and consistent updates on design progress.
• Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.

• Led the design and development of user interfaces, enhancing usability and improving overall user satisfaction.
• Collaborated with cross-functional teams to define project requirements, ensuring alignment with business objectives and user needs.
• Conducted comprehensive user research and usability testing, resulting in actionable insights that informed design iterations.
• Developed wireframes and prototypes using industry-standard tools, streamlining the design process and improving project timelines.
• Mentored junior designers and facilitated knowledge sharing sessions, fostering a collaborative and innovative team environment.
• Analyzed user feedback and behavior analytics, translating data into design enhancements that increased user engagement.

• 24+ months’
• Got the role as Head of Design – UI UX, Here I am working with a team of creative designers and collectively producing user-centered creative solutions for all types of digital platforms (mobile/desktop/TV, etc.)
• Responsibilities:
• - Creating user-centered designs by understanding business requirements, and user feedback
• - Producing high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
• - Translating requirements into style guides, design systems, design patterns and attractive user interfaces
• - Designing UI elements such as input controls, navigational components and informational components
• - Creating original graphic designs (e.g. images, sketches and tables)
• - Identifying and troubleshooting UX problems (e.g. responsiveness)
• - Collaborating with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.
• - Incorporating customer feedback, usage metrics, and usability findings into design in order to enhance user experience
• - Investigating user experience design requirements for our suite of digital assets.
• - Developing and conceptualizing a comprehensive UI/UX design strategy for the brand.
• - Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.
• - Heuristic Evaluation.
• Led the design team in creating user-centric interfaces, resulting in enhanced user engagement and satisfaction.
• Developed and implemented design systems that streamlined workflows, improving project delivery timelines and efficiency.
• Conducted user research and usability testing to inform design decisions, significantly increasing product usability metrics.
• Collaborated with cross-functional teams to integrate feedback into designs, fostering a culture of innovation and continuous improvement.

I worked as a freelance consultant for the clients on time and money, worked for several clients on their design solutions, it’s a challenging one, and handled multiple projects on same time. IDA, Brio, Inspiredge, Sweya, Redmelon, etc.

• Developed and implemented design systems that streamlined workflows, improving project delivery timelines and efficiency.
• Conducted user research and usability testing to inform design decisions, significantly increasing product usability metrics.
• Collaborated with cross-functional teams to integrate feedback into designs, fostering a culture of innovation and continuous improvement.
• Oversaw successful rebranding initiatives for numerous companies, revitalizing outdated image.
• Championed responsive design principles, enhancing accessibility and user experience across multiple platforms and devices.

• 16+ months’
• Got the role as UI / UX Consultant, Here I worked as a creative art director (work from home) and provided the top “material design” solutions to the Websplanet team
• Associated with intrust global immediate release from TCS, I body shopped to Websplanet team – Israel.
• Responsibilities:
• - Build wireframes and storyboards to conceptualize design from end to end.
• - Define visual elements, product elements, and overall design
• - Develop overall brand for the project (logo, colour scheme and other elements)
• - Brainstorm to enhance designs.
• - Manage design wireframes, mock-ups.
• - Extend brand to intuitive interactive model and user experience.
• - Develop clean well executed design concepts.
• - Coordinate with development team on design and prototype of new interfaces.
• - Coordinate with UI programmer to strategize and execute user interfaces.
• - Translate user requirements into usable interfaces aligning with business goals.
• - Perform UI client presentations at various project stages.
• - Coordinate with technology teams, business analysts and developers.
• - Test the beauty of the interface by users. Then record the user feedback
• Conducted user research and usability testing, informing design decisions that enhanced user experience and engagement.
• Developed wireframes and prototypes using industry-standard tools, facilitating effective communication of design concepts to stakeholders.
• Collaborated with cross-functional teams to refine design processes, improving project delivery times and overall efficiency.
• Analyzed user feedback to iterate on designs, resulting in more intuitive interfaces that increased user satisfaction.

• Joined in TATA group on 17-June-2015 as a Creative Manager and 8+ years of hibu experience really helped me in mentoring 200+ designers with a team of 6 creative leads, and I enjoyed my work till November-2016.
• Responsibilities:
• Maintains an open line of communication with artists, other Creative leads, Team Leaders and Department heads, liaises with onshore team and communicates local team requirements, effectively present and facilitate website entries with on shore for reviews, regularly reports and updates department heads regarding team performance, Assessment of new hires for ops endorsement.
• - Inspire and coach designer in building websites that are aesthetically pleasing
• - Provide real time feedback to designer on areas of improvement
• - Provides a training on design improvements
• - Conducts training rollout topics and schedules relevant to the best practices
• - Understands US/UK contextual knowledge requirements
• - Acts as a resource person in providing web tools to effectively build websites.
• - Primarily accountable in maintaining the design quality
• - Escalate all design related issues with onshore team
• - Focus on continuous improvement in terms of design quality
• Led creative projects by collaborating with cross-functional teams to develop innovative marketing strategies that enhanced brand visibility.
• Managed the creative process, ensuring alignment with client objectives, resulting in successful campaign launches and positive feedback.
• Developed and implemented brand guidelines, maintaining consistency across all platforms and improving overall brand recognition.Hyd
• Spearheaded the use of design software and tools to streamline workflows, increasing efficiency in project turnaround times.era

• 12+ years’ experience in delivering creative solutions for top clients in Hibu India Pvt. Ltd.
• Proven experience driven me in this organization
• Joined on 16th August ’05
• Joined as Creative Designer >> Team lead >> Sr. Team lead >> Sr. Creative lead >> Creative team manager…
• Even a sound knowledge in design Hibu given me an opportunity to lead the team of 300 designers which was a turning point

• I started my career as a creative consultant for my clients from March-2018 till Nov-2020 I worked for several clients on their design solutions, it’s a challenging one, and handled multiple projects on same time.