RAM OJHA

Strategy and Planning.

Team Leadership and Management.

Sales Operations.

Customer Relationship Management.

Product Management

• Develop and implement product launch strategies for imported and gourmet food in the market.
• Making a launch plan and distributor management pan-India.
• Introduced the brand in all modern trade, such as Reliance, Nature's Basket, Lee Marche, Modern Bazar, Spencers, Haiko, Food Story, Food Square, and A+ Store.
• Introduced brands in quick commerce like Zepto, Blinkit, and Swiggy.
• Manage product pricing and promotions.
• Ensure product availability and inventory levels.
• Manage distribution channels and logistics.
• Negotiate contracts with suppliers and distributors.
• Develop and implement marketing campaigns to promote products.
• Comply with all relevant regulations and standards.
• Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
• Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.
• Built and maintained loyal, long-term customer relationships through effective account management.
• Forecasted customer demand to set prices or credit terms for goods or services.
• Formed and sustained strategic relationships with clients.
• Developed marketing strategies designed to increase brand awareness within target markets.
• Created effective business plans to focus strategic decisions on long-term objectives.
• Tracked monthly sales to generate reports for business development planning.
• Implemented successful business strategies to increase revenue and target new markets.
• Analyzed market trends to inform business decisions and strategies.

• Prepared and analyzed financial reports to inform budgeting and financial planning.
• Responsible for Category Management of Confectionery, Tobacco, Electronics, Toys, Destination, and Supermarket categories.
• Delivered 300 cr business in FY 23-24 with a 60% gross margin delivery.
• Launch a new brand and increase the margin by 55% to 60% with the right negotiation and reduced costs.
• I visited Singapore and Cannes for the TFWA to introduce a new brand from the international market and create a unique assortment in Indian travel retail.
• Opened a brand new Technospree at Adani Airport.

• Delivering P&L of our category, home care and processed food, as well as sales and margin, as per the desired AOP of 22%.
• Assortment and New Product Development Management.
• Vendor negotiation and TOT finalization with HUL, PNG, Godrej, Dabur, Mondelez, Perfetti, etc.
• Implementation of strategic initiatives, promo and visibility strategy, vendor strategy, and category strategy
• Deliver sales growth (volume and value), profitability, and inventory turns for the category.
• Marketing plan of category activity with ATL and BTL lines, product and price benchmarking, competitive promotions, and offers analysis.
• Seasonal activity planning for increasing penetration and customer engagement.

• Handling all the merchandising plans of liquor, tobacco, confectionery, and fashion categories.
• Responsible for planning, implementing, and executing the floor planogram.
• Merchandising must be done according to the planogram and with the supplier’s satisfaction.
• MIS, sales analysis figures, and profits.
• Forecasting future sales and profits.
• Planning stock levels, moving stock, and marketing to ensure that best-selling products are always available.
• FSN Analysis.
• Oversaw budgeting responsibilities, reducing costs and increasing margins.
• Analyzed sales data to identify trends and adjust strategies accordingly.
• Analyzed business performance data and forecasted business results for upper management.
• Visiting suppliers and stores to discuss how products are selling.
• Improving the skills of the team by regular updates, training, and development.
• Implementation and execution of in-store promotions and mega promotions.
• Work closely with the logistics department for stock procurement and customs clearance.

• Responsible for sales target achievement, customer service, staff management, stock upkeep, billing, and cash management.
• Promotional activities in the store, which can attract customers, result in maximizing sales.
• Supervision, performance tracking, inventory management, and handling and solving customer queries effectively for the entire store.
• Improving the skills of the team by regular updates, training, and development.
• Responsible for supplying all required materials on a daily basis.
• Prepared reports and other performance analysis papers.