Ramachandiran Udayasangar
Chennai
Summary
· 25 years of experience in Global Strategic Sales & Business development in Medical Device Industry
· Led C suite executive team to achieve $12 Million USD in Medical Device business in the year 2018
· Increased Organizational revenue by 22% annual growth by business development projects
· Spearheaded launch of Quill Barbed sutures manufactured by Surgical Specialties corp., USA
· Awarded best Global project leader by International Pharmaceutical Federation (IPF) for developing Cardiovascular business division in Asia Pacific region
· Lead over 180 workshops across the globe for product and business development
· Subject matter expert for products in Ophthalmology, Wound closure, Cardiovascular, Laparoscopic sector, and strong understanding of ISO 13485 protocols and QMS procedures
· Proactively built new business avenues in APAC, part Europe & Africa countries, strategic relationships in International and domestic markets through value driven leadership
Overview
30
30
years of professional experience
Work History
Senior Consultant, Business Development
Premier Healthcare International, India
Chennai
01.2021 - Current
Country Manager – APAC - Sales and Marketing
Surgical Specialties Corp., USA
Chennai
09.2008 - 01.2021
o Leading 20 Sales and Marketing Managers, 15 distributors and 20 sub-dealers across India
o Administer Regulatory affairs and optimize business network to exceed annual Sales Budget
o Analyze sales data, support forecast team and customer insights team for future sales growth
o Conduct Product technical training and coaching sessions for TM, ASMs, RSMs and ZSMs
o Develop strategic plans to build KOLs, HCP’s and PSR to achieve greater results
o Build strong customer relationships with key customers such as endocrinologist, physician cardiologist gastroenterologist.
o Driving Annual revenue growth by 22% undertaking major business development initiatives
o Perform competitor market analysis for gathering data for distribution channel management
o Led price strategy initiatives by Global surgery guidelines to champion pricing for profitability
o Support New product launch introduction (NPI) to understand product technical information
o Strong understanding of ISO 13485 concepts for product compliance and customer returns
o Exceeded Annual sales budget by achieving $12 Million USD in Medical Devices.
Regional Sales Manager, Projects Lead
B Braun Medical Ltd., Germany/India
Chennai
02.2002 - 09.2008
o Support Institutional trade and Sales to improve business planning and performance
o Conduct Salesforce training for Sales representatives to achieve Short, medium, long term goals
o Lead a team of 10 project associates to undertake business development and expansion projects
o Exceeded sales budget by an average of 27% for each fiscal year by undertaking critical projects
o Support Product development and R&D team by gathering customer insights and marketing data
o Establish sales target by forecasting monthly and review product mix for corrective measures
o Analyze secondary sales, customer engagement activities, to provide feedback for improvements
o Support ER and LR (Employee and labor relations), team development and distribution network
Regional Sales Manager
Stericut Gutstrings Pvt Ltd, India
New Delhi
06.1994 - 02.2002
o Lead suppliers network team across India to setup business initiatives and drive profitability
o Develop account plans to increase revenue above market average and achieve annual sales plan
o Prepare sales budget and provide breakdown for fiscal period to executive team for approval
o Lead a team for 5 Inside sales representatives to obtain key business accounts
o Support supply chain team to ensure product availability and meet customer requirements
o Develop strong understanding of product information to support Physicians, Surgeons on site
Education
Post Graduate Diplome in Business Management - Business Management
Annamalai University
Chidambaram08.1994
Bachelor of Arts - Commerce & Business Management
Tagore Arts College
Pondicherry06.1991
Skills
Skills: Customer Relationship Management (CRM), Software as a Service (SaaS), Outreach10, Salesforcecom
Product department: Cardiology, Gynecology, Ophthalmology, Wound closure, Gastroenterology, Robotic & Laparoscopic
o New product launch initiatives
o Business expansion/development
o Project planning and Management (PMP certified)
o Product technical training
o Sales and Operations planning (S&OP)
o Optimizing global business network
o Market Intelligence and data analysis
o Hands-on experience in Digital Marketing
o The ability to analyze data and make data-driven decision
o Experience in end-to-end marketing stack with exposure to a broader content system
Languages
English
First Language
French
Beginner
A1
Tamil
Advanced (C1)
C1
Timeline
Senior Consultant, Business Development
Premier Healthcare International, India
01.2021 - Current
Country Manager – APAC - Sales and Marketing
Surgical Specialties Corp., USA
09.2008 - 01.2021
Regional Sales Manager, Projects Lead
B Braun Medical Ltd., Germany/India
02.2002 - 09.2008
Regional Sales Manager
Stericut Gutstrings Pvt Ltd, India
06.1994 - 02.2002
Post Graduate Diplome in Business Management - Business Management
Annamalai University
Bachelor of Arts - Commerce & Business Management
Tagore Arts College
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