Ramadass Selvaraj

• Retail
• Telco (DTH)
• IT
• Hospitality
• Healthcare
• Manufacturing

Accomplished technology executive with over 25 years of experience delivering enterprise IT transformation, digital innovation, and customer experience enhancement across Telecom, Media & Entertainment sectors—with a strong alignment to the evolving needs of Direct-to-Home (DTH)and digital broadcast platforms. Proven success in driving complex technology programs that modernize legacy systems, optimize operations, and enable new-age customer engagement.

With deep expertise in Telecom & Media IT ecosystems, I have led large-scale programs in BSS/OSS, CRM, ERP, AI/ML, Cloud, and Data Analytics—helping organizations like Tata Sky and COMCAST navigate the convergence of broadcast, broadband, and digital services. Delivered critical programs to transform subscriber management, digital self-service platforms, OTT integrations, and predictive analytics -driven recommendation engines.

Key Highlights of Telco (DTH):

· Media & Telecom Domain Expertise: Led transformation programs for Tier-1 telcos and DTH providers, with a strong grasp of subscriber lifecycle management, content monetization, and customer retention strategies.

· AI-Driven CX Transformation: Enabled advanced analytics and cognitive solutions (e.g., IBM Watson) to enhance personalized service delivery, reduce churn, and optimize marketing ROI.

· Omnichannel Experience & Digital Platforms: Spearheaded self-service apps, portals, and smart device integrations across web, mobile, and set-top-box ecosystems.

· Operational Agility & Cost Efficiency: Drove Agile/DevOps delivery models, resulting in faster time-to-market and operational savings—critical for dynamic broadcast environments.

· Strategic Leadership & P&L Ownership: Successfully managed multimillion-dollar portfolios, led high-performing cross-functional teams, and maintained strong CxO-level engagement to support growth and innovation.

I bring a unique blend of technology foresight, business acumen, and telco-media domain depth that aligns perfectly with Dish TV’s journey toward digital-first broadcasting, OTT convergence, and enhanced customer experience.

Top-notch Business leader with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.

• Advance Project Management, Agile Project Management.
• Certified Siebel Consultant (Siebel 2000, 7 & 7.7), Siebel University, USA.

• Proficiency Forte - CIO / Head of Information Technology
• Extensive experience in managing the IT global function and successful management of P&L.
• Strong experience in defining IT Roadmap and Strategy for India’s largest Travel retail organization - TFS & SSP (UK), World’s largest food manufacturing organization (TAPF), India’s largest DTH Organization - TATA SKY, global healthcare client such as GE Healthcare, Johnson controls, Manufacturing giant - HERO MOTO CORP, HONDA and Ingersoll Rand.
• Extensive experience in digital strategy and transformation for largest clients.
• Expertise in managing large and business critical programs, steering the governance body, administrative board and project units from inception of the program.
• Accountable for multi-vendor engagements in multi-operating locations including contract renewals.
• Experienced in end-to-end program management, project planning, implementation & delivery management that involved CRM, ERP, POS, Portal, Mobility and BI.
• Managed P & L of $ 200M+ and 250+ consultants spread across geo using global delivery model.
• Definition of IT strategy and roadmap for major clients. Took ownership of IT management including assessment of business needs, preparing IT blueprint and delivering business solutions.
• Successfully delivered more than 35 large programs and services including business transformation programs for major Retail, Telecom, Media & Entertainment, Healthcare, Manufacturing, IT, Banking clients ensuring Benefit Realization.
• Have designed and developed customer facing apps for consumers and retailers, enterprise systems that caters to 15 - 50M+ users, built RA systems for retail units that reduced pilferage across all outlets.
• Monitored IT policies & service management to ensure business effectiveness.
• Ensured implementation of ITIL frameworks for effective incident management, change management.
• Commissioning of Disaster Recovery and standardization of BCP for undisrupted business.
• Responsible for handling IT audit, statutory audit, compliance & security audit in addition to managing IT
• Instrumental in setting up of GDC for global clients in India.
• Responsible for Stakeholder & Communications Management, Program planning and allocation, developing quality management systems to monitor quality and timeliness of deliverables.
• Established operational systems, processes and policies in line with organization’s vision & mission.
• Developed, Training and Implementation of Program Management Methodology & Framework to effectively manage the portfolio of programs - Agile and DevOps
• Created DevOps strategy and roadmap for faster GTM and to accelerate business growth & profitability.
• Drove standardization of applications and adherence to industry best practices to improve business efficiency.
• Accountable for product / vendor evaluation and selection, scope definition, CTQ’s and QFD.
• Responsible for defining the roadmap and implementation of artificial intelligence using IBM WATSON.
• Responsible for implementation of best of the campaign marketing solution for effective campaign management using UNICA.
• Responsible for building the state-of-the-art analytics platform -Informatica, EDW, Oracle OBIEE, Tableau, SAS
• Spearheaded launch of enterprise mobility application for enablement of sales in rural India that accelerated sales growth exponentially by 25% for newer acquisition, service application for Installers that reduced 15% call volume to partner desk
• Played a key role in transformation of the existing MEDIA & ENTERTAINMENT business model by using latest technology, best of breed products. Resilient & scalable SOA solution with real time integration.
• Instrumental in leading the Broadband initiative starting from conceptualization until deployment of enterprise applications including CRM, Order Management, Billing, Order Fulfillment, Inventory Management and Service Management.
• Designed and implemented Service Level Agreements to improve overall IT Service Level. This resulted in a 20% cost reduction and 10% increase in productivity gain.
• Distinction of winning several awards and recognitions - Under technology innovation and best mobility category.
• Formulation of Agile, DevOps and Factory Model for executing large programs through effective onsite - offshore methodology.
• Identified best talent from industry by conducting interviews and embracing them to be part of highly motivated team.
• Mentored and coached team member to improve technical competencies & deliver results.
• Facilitated team member development through performance appraisals and setting goal.

• COO, For World’s first Retail AI Platform - RetailGPT, Bengaluru, 2024 - till date
• COO, For one of the largest tier 2 airport travel retail hospitality organization, Mumbai, 2023 - 2024
• CIO, For the World’s largest non-profit organization, Bengaluru, 2021 - 2023
• CIO / Vice President, For World’s largest retail group company organization, Mumbai, 2019 - 2021
• CIO / Vice President, For one of the largest travel retail hospitality organization, Mumbai, 2016 -
• 2019 General Manager - IT , TATA Sky Limited, Bangalore, 2012 - April 2016
• Delivery Manager, IBM Global Service India Private Limited, Gurgaon, 2011 to 2012.
• Deputy General Manager, Birlasoft India Limited, Bangalore, 2007 to 2011.
• Assistant Consultant / Delivery Lead, TATA Consultancy Services, USA, 2001 to 2006.
• Siebel Consultant, Karma Information Technologies Limited, Chennai, 2001.