RAMAKRISHNA BVR
Mumbai
Summary
A dynamic professional with 25+ years of experience in Strategic planning , Sales & Marketing, Business Development, Product promotion & launch , Client Relationship Management ,Channel Management and Team Management within the pharmaceutical industry.
Currently working as the Director and Business Head at Cipla Cresta (Acute Business), overseeing and leading the largest business unit within Cipla Acute.
Responsible for brand building and P&L management by leading the Sales and Marketing functions. Driving various initiatives, including influencer marketing, therapy shaping, and specialty building through ENT skill development workshops, managing everything from conceptualization to execution in line with the new compliance policy.
Effectively managing P&L, consistently delivering top-line to bottom –line results through various initiatives.
Experience in managing business operations with key focus on Top line and Profitability by ensuring optimal utilisation of resources.
A keen planner, strategist and implementer with demonstrated abilities in developing marketing activities and acceleration of business growth.
Proven expertise in major pharmaceutical therapies, both Acute /Chronic, notably Anti-infective, Respiratory, and across diverse specialities such as GI, Pain, Respiratory. Currently Dealing with ENT, PEAD, Chest and Family Physicians.
Having excellent rapport with National Faculty KOL’s & KBLs. Running Various initiatives with Central IAP, working closely with National Faculty throughout the year.
Overview
26
26
years of professional experience
Work History
General Manager (Sales)
ALKEM LABORATORIES
MUMBAI
09.2015 - 12.2021
- Previous Assignment was with ALKEM Laboratories as “General Manager” Sales Operations, in one of the Acute Division of Alkem, named as Arise with a focus into Anti-infective, Nutraceuticals & GI Therapy. Having Specialty focus in, Pediatric, Gastro & CP catering to the field force of 728 plus employees in Pan India, with a basic profile of managing end-to-end Sales process. handled business volume of 250 Crores per annum in this Alkem laboratories (Arise Division).
- Successful Launch of New Products like Esokem & Novogermina . Got Award in New product category for the successful launch of Esokem in 2018. Esokem-D launch as 27th brand & entered in Top 10 within Year of time. Novogermina launch as 17th brand become 4th Rank in 3 years of time.
- Turnaround performance of Arise division by exceeding sales and profitability in budgets.
- Significantly reduced attrition with improvement in employee satisfaction.
- Developed strong strategic Plan including launch of significant size future portfolio and mega branding of SWICH Group, for making Alkem Arise a significant player in Acute (GP & Peadia) Segment as well as other specialties like ENT, Gastro.
- We Recognized with “Applaud Award” for Best New Product Launch Esokem, Developed Arise division in terms of Scientific Perception among their respective key specialty (“Accord” Scientific Initiative for Pediatricians ,Adroit for GASTRO, Adept IRIS for ENT’s), large No of KOL’s/KBLs participated in this program
- Conducted regular meetings with senior management team to review progress against established objectives.
- Provided guidance and support to subordinate managers in order to foster an atmosphere of cooperation throughout the organization.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Conducted market research to identify trends, opportunities, and threats in the industry.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Assisted in the recruitment process by interviewing potential candidates for open positions.
- Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
- Performed routine audits of internal controls in order to maintain accuracy of financial records.
- Maintained relationships with vendors to obtain the best pricing on supplies and materials.
- Ensured compliance with applicable laws, regulations and industry standards pertaining to operations management.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
- Oversaw product development initiatives from concept through completion stages.
- Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.
- Tracked monthly sales to generate reports for business development planning.
- Managed inventory levels and conducted corrective action planning to minimize long-term costs.
- Designed sales and service strategies to improve revenue and retention.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Conducted employee evaluations to provide adequate feedback and recognize quality performance.
Assistant General Manager
INTAS PHARMACEUTICALS
Ahmedabad
03.2015 - 09.2015
- Worked as Asst General Manager (Sales) for Intas Pharmaceuticals, from Mar 2015 to Sep 2015 based at Ahmadabad, looking after all India operations for Hosprime Division, (Critical Care Segment).
Sales Manager
ABBOTT LABORATORIES
HYDERABAD
09.2012 - 03.2015
- Worked as Sales Manager (South) From Sep 2012 to Mar 2015 for Abbott.
Sales Manager
RANBAXY MAXXIM
Hyderabad
06.1997 - 09.2012
· Total Tenure of Ranbaxy was 15.5 Years (1997 to 2012)
· Worked as Sales Manager (South) from March 2011 to Sep 2012 for Ranbaxy Maxxim.
· Worked as Regional Manager for Ranbaxy Pharma Division at Hyderabad
· Worked as Regional Manager for Ranbaxy Pharma at Nagpur (Nagpur to Solapur) & Chhattisgarh)
· Three years worked as District Manager for Ranbaxy Pharma,Hyderabad.( Telanagana)
Four Years worked as Medical Representative for Ranbaxy Pharma, Hyderabad
Professional Medical Representative
JOHN WYETH INDIA LTD
Kadapa
06.1996 - 03.1997
Education
Post Graduate Diploma in Pharmaceutical Marketing - Post Graduate Diploma in Pharmaceutical Marketing
Pondicherry University
Puducherry, PY04-2001
Bachelor Degree in Life Sciences - LIFE SCIENCES
OSMANIA UNIVERSITY
Hyderabad, TG04-1994
High School Diploma -
OSMANIA UNIVERSITY
Hyderabad, TG04-1991
Skills
- Operations Management
- Employee Relations
- Business operations knowledge
- Business operations background
- Business Development
- Workflow Coordination
- Training and development skill
- Employee Scheduling
- Financial Reporting
- Sales Coaching
- Inventory Control
- Sales Techniques
- Budgeting and cost control
- Budget Control
- Sales Forecasting
- Financial leadership expertise
- Vendor Relationship Management
- Process Improvement
- Resource Allocation
- Marketing initiatives
- Process Improvements
- Procurement
- Staff Management
- Team leadership strength
- Performance management skills
- Excellent negotiation skills
- Good grasp of Medical terminology, anatomy and physiology, system and disease processes, as well as managed care, cost issue faced by the doctors
- SAP SD MODULE
- MS Excel and MS Power point
Accomplishments
- Last 3 Years Cresta Divisions has been Awarded “Best Division”, by One Cipla CEO, India Business.
- Have attended and got certification from IIM Ahmedabad for leadership program.
- Received one time retention bonus of 40 lakhs ,for retaining myself in the company for 2 years .
- In ALKEM ARISE DIVISION ,Got two recognitions in the span of 6 years from NSM to DGM to GM (Sales, India & Nepal) Performance Revival of Old Ulticare to Arise.
Previousassignments
- ALKEM Laboratories, General Manager, Sales Operations, Arise, Anti-infective, Nutraceuticals & GI Therapy, Pediatric, Gastro & CP, 728 plus employees, 2015, 2021, 250 Crores per annum, Got two recognitions in the span of 6 years from NSM to DGM to GM (Sales, India & Nepal), Performance Revival of Old Ulticare to Arise., Successful Launch of New Products like Esokem & Novogermina., Got Award in New product category for the successful launch of Esokem in 2018., Esokem-D launch as 27th brand & entered in Top 10 within Year of time., Novogermina launch as 17th brand become 4th Rank in 3 years of time., Turnaround performance of Arise division by exceeding sales and profitability in budgets., Significantly reduced attrition with improvement in employee satisfaction., Developed strong strategic Plan including launch of significant size future portfolio and mega branding of SWICH Group, for making Alkem Arise a significant player in Acute (GP & Peadia) Segment as well as other specialties like ENT, Gastro., We Recognized with “Applaud Award” for Best New Product Launch Esokem., Developed Arise division in terms of Scientific Perception among their respective key specialty (“Accord” Scientific Initiative for Pediatricians, Adroit for GASTRO, Adept IRIS for ENT’s), large No of KOL’s/KBLs participated in this program.
- Intas Pharmaceuticals, Asst General Manager, Sales, Hosprime, Critical Care Segment, Ahmadabad, Mar 2015, Sep 2015
- Abbott, Sales Manager, Hyderabad, Sep 2012, Mar 2015
- Ranbaxy, Sales Manager, Maxxim, March 2011, Sep 2012
- Ranbaxy, Regional Manager, Pharma Division, Hyderabad
- Ranbaxy, Regional Manager, Pharma, Nagpur
- Ranbaxy, District Manager, Pharma, Hyderabad, Telangana
- Ranbaxy, Medical Representative, Pharma, Hyderabad
- John Wyeth India Ltd, Professional Medical Representative, Kadapa, AP, June 1996, Mar 1997
Personal Information
- Date of Birth: 07/20/73
- Marital Status:Married
Educational Qualification
· Pursuing Leadership Development Program from IIM Ahmedabad, completed 10 Modules in 2024 being in IIMA campus , planning to become Alumni of IIM Ahmedabad
· Post Graduate Diploma in Pharmaceutical Marketing from Pondicherry University, 2001
· Bachelor Degree in Life Sciences from Osmania University 1994 (B.Sc).
· Diploma in Pharmacy from Osmania University 1991.
Timeline
General Manager (Sales)
ALKEM LABORATORIES
09.2015 - 12.2021
Assistant General Manager
INTAS PHARMACEUTICALS
03.2015 - 09.2015
Sales Manager
ABBOTT LABORATORIES
09.2012 - 03.2015
Sales Manager
RANBAXY MAXXIM
06.1997 - 09.2012
Professional Medical Representative
JOHN WYETH INDIA LTD
06.1996 - 03.1997
Post Graduate Diploma in Pharmaceutical Marketing - Post Graduate Diploma in Pharmaceutical Marketing
Pondicherry University
Bachelor Degree in Life Sciences - LIFE SCIENCES
OSMANIA UNIVERSITY
High School Diploma -
OSMANIA UNIVERSITY
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