Rama Krishna J S

• Conceptualized & Built a Rs.15 Mn fresh petfood business within just 10 months, during the peak of COVID.
• Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
• Analyzed and tracked business metrics making appropriate adjustments to increase Average Order Value (AOV), Retention & reduce Customer Acquisition Cost (CAC).
• First company to build an algorithm to help pet parents calculate their pet's Energy requirement basis 8 factors & suggest the right diet.
• Identified new revenue generation opportunities to maximize bottom-line profitability, through engaging customers actively & understanding their needs.

Achievements :

• Built a Business with a 55% Gross Margin, 83% Retention, Customer Lifetime Value of 38K and a CAC of 3.1K

• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Oversaw hiring, adding valuable, talented professionals to strengthen the team, Led a team of over 350 members.
• Drove performance initiatives, facilitating a 250% revenue increase, increased the supply by over 300% through geographical expansion across 12 additional cities within 10 months.
• Maintained P&L and improved the business margins over 40% by streamlining processes & multiple other initiatives.

Achievements:

• Best Performing Hub in India for 2 consecutive quarters. Jan-Mar, Apr-Jun 2019

• Exceeded targets by building, directing and motivating high-performing sales team. Grew the business by over 250% over 4 years.
• Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
• Executed successful promotional events and trade shows.
• Boosted market share by establishing sales and distribution channels, developing new products and solidifying sales partnerships.

Achievements:

• Best Performing Region for Yrs 2015, 2016, 2017
• Line Manager Excellence Award in 2017

• Increased company revenue to $23 Million through aggressive new market strategies.
• Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits. Engineered a business turnaround from $250k Loss to a Net profit of $30K within 11 months.
• Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth. Initiated 3rd party processing for Edible Oil, for the first time in Mozambique.
• Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts. Reduced storage & demurrage charges through a strategic arrangement with PIL cargo.
• Identified new revenue generation opportunities to maximize bottom-line profitability. Initiated trade flows into neighboring countries of Zimbabwe, Zambia.

• Established and managed 100+ accounts worth over $50 Million in yearly revenue.
• Developed sales strategy based on research of consumer buying trends and market conditions. Created a New product, Mozpao targeting the large pool of Artisan Bakers across the country
• Organized events and product demonstrations across the country to establish the new brand. Garnered a market share of over 30% within 6 months of launch.
• Directed strategic planning, budgeting and partnership development to fuel growth and optimize profits.
• Expanded strategies to develop market share, increase penetration and boost engagement. Boosted the overall Market share to 70% in North, Central Mozambique & 30% in South Mozambique.
• Performed competitive analyses and adjusted sales and marketing strategies accordingly. Indirectly contributed to competition reduction from 9 players to just 3 players within 8 months.

• Headed a Business of over $100 Mn, with a growth of 200%+ in 4 yrs.
• Secured consistent stock supply by providing accurate sales forecasts and managing shipments appropriately. Handled imports of over 150,000 Tons annually across 3 ports & 7 Warehouses across the country.
• Developed short-term goals and long-term strategic plans to improve risk control and mitigation. Worked closely with Banks to mitigate currency risk in a highly volatile market.
• Built supplier relationships to mitigate risk and establish effective purchasing arrangements with indirect and logistics customers. Coordinated with Traders in Singapore to maximise profits basis analytics driven forecasting & market push.
• Mentored local personnel on best practices and protocols to maximize productivity. Improved the Local representation in the leadership from 10% to about 45%
• Boosted brand awareness while managing internal and external marketing campaigns and programs. Launched 4 new brands with some of them becoming household names in Mozambique

Achievements:

• Best Brand of Mozambique in 2012
• Largest Rice importer with a Market share of 29% in 2012

• Building Business Relations with New channels in a highly competitive market
• Improve profitability by reducing the combined ratio of the business
• Identified opportunities for growth within Southern AP territory and collaborated with channel teams to reach revenue goal.

Achievements:

• Built business three fold from Rs. 18 L to Rs. 54 L in the cluster with a loss ratio reduction from 108% to 93%.