RAMAKRISHNAN VARADARAJ
Hyderabad
Summary
Senior E-commerce leader with 14+ years of experience, including 7 years in Retail Media & Performance Marketing and 7 years in E-commerce Head / Senior Management roles. Proven expertise in P&L ownership, marketplace scaling, performance marketing, supply chain optimization, and team leadership across Amazon and Flipkart.
Overview
14
14
years of professional experience
Work History
E-COMMERCE LEAD STRATEGY
Mediamint PVT Ltd
01.2019 - 01.2026
- Owned end-to-end e-commerce P&L including revenue, margins, CAC, and profitability
- Scaled Amazon & Flipkart businesses with consistent YoY growth
- Led performance marketing and retail media strategy to improve ROAS
- Managed operations, logistics, inventory planning, and CX
- Built and led category and cross-functional teams
RETAIL MEDIA & PERFORMANCE MARKETING
SocialHi5 PVT Ltd
01.2012 - 01.2018
- Managed large Amazon Ads portfolios (SP, SB, SD)
- Drove search term mining and keyword expansion
- Optimized bids and structure to reduce ACOS
- Supported product launches and festive scaling
Education
Bachelor's Degree - Information Technology
MBA - Marketing
Manipal University
Skills
P&L Ownership & Revenue Growth
Amazon & Flipkart Marketplace Leadership
Retail Media (ACOS, ROAS, TACOS)
E-commerce platforms
Customer segmentation
Product management
Mobile commerce
Conversion rate optimization
Multichannel marketing
Online advertising
Affiliate marketing
Sales strategy development
Pricing strategy
Competitor analysis
Inventory tracking
Teamwork and collaboration
Customer engagement
Multitasking
Decision-making
Self motivation
Team collaboration
Online marketing
Market research
Customer relationship management
Marketing
Client relationship development
Lead generation
Competitive analysis
Goal setting
Email marketing
Timeline
E-COMMERCE LEAD STRATEGY
Mediamint PVT Ltd
01.2019 - 01.2026
RETAIL MEDIA & PERFORMANCE MARKETING
SocialHi5 PVT Ltd
01.2012 - 01.2018
MBA - Marketing
Manipal University