RAMAMURTHY SRINIVAS
Bengaluru
Summary
Dynamic and Data-Drive Performance Marketing Specialist with 5 years of experience in Paid Marketing. Certified by Google Ads and Meta Ads, managing over $20M in Ad budgets. Proven track record of generating substantial revenue across diverse industries. Expert in optimizing campaigns for maximum ROI.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Manager - Digital Marketing
Brick&Bolt Pvt Ltd
11.2022 - Current
- Managed a substantial average monthly media budget of 1.2 CR, overseeing various digital channels including Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Taboola, Criteo, Adroll, and other programmatic advertising platforms.
- Developed effective media planning and buying strategies investing substantial effort in data analysis and innovative techniques for achieving maximum ROI.
- Crafted and executed a comprehensive Paid Acquisition Strategy that consistently surpassed GMV targets by an impressive 180% for the last three months
- Achieved a significant milestone by generating more than 100k leads, maintaining an average conversion rate of 22% during my tenure with Brick&Bolt.
- Generated more than 670 CR in GMV and 45 CR in Revenue only through Paid Channels by maintaining a ROAS of 68X considering GMV and 5X considering Revenue.
- Implemented Enhanced Conversions, Offline Conversion Tracking and Conversions API on paid channels like Google Ads and Facebook Ads to synchronize CRM with Ad platforms, leading to a 20% surge in conversion tracking precision and achieved 25% increase in ROI.
- Revolutionized ad performance with server-side rendering for Google Ads, cutting load times by 20% and increasing CTRs by 35%. Led to 25% more visitors, 12% higher engagement, and a 30% boost in overall conversions
- Executed VOC audit, analyzing feedback from surveys, reviews, Inside Sales Call Auditing and social media. Achieved 15% CPL reduction, streamlined inside sales processes, and gained profound insights into customer profiling and buyer personas. Strengthened competitive advantage through actionable improvements.
- Leveraged Unbounce to create customized landing pages without coding. Achieved 25% improvement in conversions from Mobile Devices.
- Utilized webhooks for real-time communication between applications, streamlining processes. Leveraged Zapier for automated tasks, connecting multiple platforms, leading to increased efficiency in campaign management.
- Implemented a lead qualification process on our landing page to segregate leads as Type A and Type B. Increased sales efficiency by prioritizing resources on qualified leads.
- Worked on new initiatives like Commercial Ad Shoots for Digital Ads, Ad shoots for Cinema, Influencer Shoots, Testimonial Videos, Social Media Collaboration, Celebrity Video Shoots and offline branding activities like Bus Branding, Auto Branding, Hoardings and Signboards etc.
- Developed Microsoft Excel and Metabase dashboards using SQL to track and optimize marketing and company-level metrics like leads, conversions, revenue, ROAs and ROI, facilitating data-driven decision-making.
Marketing Manager
Oliveboard Pvt Ltd
10.2021 - 11.2022
- Managing a monthly marketing budget of 60 Lakhs INR, I delivered an impressive 10x return on ad spend (ROAS)
- Worked on advanced media planning and buying strategies to consistently deliver impactful results across channels like Google Ads, and Facebook Ads.
- Generated more than 360k leads at an average CPI (Cost per Install) rate of 100 rs on channels like Google Ads, Facebook Ads, Taboola, etc while maintaining a staggering average conversion rate of 22%
- Led the Performance Marketing Team to achieve outstanding results, boasting a 33% conversion rate on paid search campaigns, driving a substantial 25% revenue increase.
- Implemented Web Conversions API, Offline CAPI, Conversion Leads Optimization (CLO) for Facebook Ads, similarly implemented Enhanced Conversions for Google Ads thru DataHash platform.
- Set up automated rules and scripts within the Google Ads and Facebook Ads to monitor campaign performance metrics in real-time and trigger automatic adjustments based on predefined thresholds.
- Experimented with new channels like LinkedIn Ads, Quora Ads, Snapchat Ads, Sharechat, Moj, Criteo, Eskimi, Adroll etc to increase top of the funnel leads.
- Utilized A/B testing to optimize ad creatives and messaging for PMax campaigns in Google Ads, resulting in a 25% boost in ad engagement metrics and a 20% increase in conversion rates.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Additionally, I optimized website performance with a 25% improvement in website speed and a notable 30% decrease in Bounce Rate.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
Digital Marketing Executive
Kerala Ayurveda Ltd
10.2020 - 10.2021
- End-to-end management of all Performance Marketing Campaigns on platforms like Google Ads, Facebook Ads, Amazon Ads, Flipkart Ads etc..
- Strategically managed Facebook Shopping campaigns, leveraging dynamic product ads and catalog optimization techniques to drive a 35% increase in click-through rates (CTR) and a 30% boost in conversion rates
- Google Shopping Ads campaigns, optimizing product feeds and bidding strategies to achieve a 30% increase in click-through rates (CTR) and a 25% boost in conversion rate.
- Optimized product listing pages to enhance conversion rates, contributing to a 25% increase in product page views and a 20% rise in add-to-cart rates
- Conducted regular A/B testing of ad creatives, audiences, and bidding strategies to identify winning combinations and maximize campaign effectiveness.
- Collaborated closely with product teams and merchandising departments to align Google Shopping campaigns, Facebook Shopping Campaigns with inventory levels, promotional calendars, and seasonal trends etc.
- In addition to this, I took the responsibility of end-to-end management on various E-commerce platforms such as Amazon, eBay, and Nykaa, Flipkart, Pharmeasy etc.
Digital Marketing Consultant - Self Employed
First Step Digital Solutions
09.2019 - 11.2021
- Implemented advanced PPC strategies on Google Ads, Facebook Ads, Taboola Ads, Adgebra, TikTok Ads, Snapchat Ads etc, resulting in a 25% reduction in cost per acquisition (CPA) and a 20% increase in conversion rates across all platforms.
- Worked with renowned Indian clients like Giva Jewellery, Godrej Nature Basket, Phoenix Market City, Lenovo Laptops, Xiaomi Mobiles India, Act Fibernet, Radisson Blue Hotels, Johnnie Walker, Apollo Diagnostics, Maxx Protien etc.,
- Developed and executed comprehensive marketing funnel strategies to drive user engagement and increase customer acquisition, leading to significant improvement in funnel conversion rates and a uplift in overall sales revenue.
- Worked on Amazon Seller Central and Amazon PPC Advertising Campaigns for multiple international clients from Australia, Singapore, Hongkong, United States etc.,
- Worked on various Digital Marketing Campaigns, Landing Page Designs, CRO techniques, full-scale SEO, customer engagement and retention, social media campaigns etc., for 20+ clients worldwide.
- Cultivated interpersonal skills by building positive relationships with others.
Education
Bachelor of Engineering - Civil Engineering
Visvesvaraya Technological University
Bengaluru, IndiaPre-University Education - Computer Science
VVS Pre-University College
Bengaluru, IndiaSkills
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Bing Ads
- Google Search 360
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Data Studio
- Taboola
- Quora Ads
- Twitter Ads
- Pinterest Ads
- Eskimi
- Adgebra
- Ahrefs
Technical Skills
- Search Engine Marketing
- Performance Marketing
- Pay Per Click Advertising
- Programmatic Advertising
- Growth Marketing
- Advanced A/B Testing Methodologies
- Paid Media Planning and Buying
- Conversion Rate Optimization (CRO)
- Marketing Attribution and Mix Modelling
- Data Analytics - Microsoft Excel, SQL
- Competitor Analysis and Bench-marking
- Cross-channel Marketing Integration
- Advanced Campaign Optimization Techniques
- Buyer Persona Development and Profiling Techniques
- Marketing and Sales Journey Mapping
Certification
- Understanding Consumer Behavior - Using Neuroscience for Marketing
- Marketing Attribution and Mix Modelling (MMM)
- Generative AI for Digital Marketing
- Advanced Google Ads
- Advanced Facebook Advertising
- Google Analytics (GA4) - Essential Training
- Google Search Ads Certification
- Google Display Ads Certification
- Google Shopping Ads Certification
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Tamil
Bilingual or Proficient (C2)
Kannada
Bilingual or Proficient (C2)
Telugu
Intermediate (B1)
Malayalam
Beginner (A1)
Timeline
Manager - Digital Marketing
Brick&Bolt Pvt Ltd
11.2022 - Current
Marketing Manager
Oliveboard Pvt Ltd
10.2021 - 11.2022
Digital Marketing Executive
Kerala Ayurveda Ltd
10.2020 - 10.2021
Digital Marketing Consultant - Self Employed
First Step Digital Solutions
09.2019 - 11.2021
Bachelor of Engineering - Civil Engineering
Visvesvaraya Technological University
Pre-University Education - Computer Science
VVS Pre-University College
- Understanding Consumer Behavior - Using Neuroscience for Marketing
- Marketing Attribution and Mix Modelling (MMM)
- Generative AI for Digital Marketing
- Advanced Google Ads
- Advanced Facebook Advertising
- Google Analytics (GA4) - Essential Training
- Google Search Ads Certification
- Google Display Ads Certification
- Google Shopping Ads Certification
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