Summary
Overview
Work History
Education
Skills
Core Competencies
Certification
Languages
Timeline
Generic

RAMAMURTHY SRINIVAS

Bengaluru

Summary

AI-led Performance Marketing Specialist with 5+ years of hands-on experience managing $100M+ in ad spend across Google Ads, Meta, and emerging platforms. Certified by Google Ads and Meta Ads with proven track record of generating substantial revenue across diverse industries. Expert in data-driven campaign optimization, advanced automation, and AI-powered strategies delivering maximum ROI

Overview

6
6
years of professional experience
1
1
Certification

Work History

Performance Marketing Manager - Ireland

Bark.com
05.2024 - Current
  • Generated €3M+ revenue from €1.4M+ ad spends achieving 2.1X blended ROAS across Google Search, PMax, Discovery, Demand Gen, Meta Ads, Bing and other platforms
  • Generated €1.55M+ in net profits while maintaining 51.7% profit margin through AI-driven bid optimization and category-specific pricing strategies
  • Managed €200k+ monthly marketing budget across Google Search, PMax, Discovery, Video, Display, Meta Ads, and Bing optimizing for maximum ROI
  • Achieved 24% YoY revenue growth and 31% YoY profit growth through data-driven campaign optimization and market expansion strategies
  • Generated 450k+ qualified leads across 1000+ service categories achieving consistent growth in lead volume and quality metrics
  • Launched 75+ new categories in the Irish market, helping many reach industry-leading positions in under a year
  • Boosted conversion rates 25%+ YoY across top 100 categories by implementing dynamic QNA flows and A/B testing user experience elements
  • Increased average revenue per purchase by 22% YoY by optimizing variable pricing rules for key categories
  • Executed 20+ advanced PPC experiments like - Modern Search, Longtail Portfolio Bidding, AI Max, Pmax Incrementality, Campaign Level Bidding, Bid exploration etc,.
  • Led multiple AI-driven marketing projects (Hades, Artemis, Plutus, Olympus), including custom bid modelling, ad asset creation, negative search query refinement, campaign hygiene checks, and ad ops automation for PPC use-cases
  • Restructured 200+ PPC campaigns and implemented automated hygiene protocols, resulting in 15% improvement in Quality Score and 12% reduction in wasted spend
  • Conducted monthly seller focus groups with 50+ sellers, identifying key pain points that refined targeting strategies and improved customer lifetime value by 35%
  • Established cross-continental team collaboration with UK, NA, AU and EU teams to share market intelligence, competitor activities, category positioning, and test wins scenario sharing
  • Led cross-functional teams focused on marketing data analytics, product insights, channel diversification, and ad ops tool development
  • Conducted market research to identify new opportunities in new and existing service categories

Manager - Digital Marketing

Brick&Bolt Pvt Ltd
11.2022 - 05.2024
  • Managed a substantial average monthly media budget of ₹1.2 CR INR ($145,000+), overseeing various digital channels including Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, and other programmatic advertising platforms
  • Generated more than 100k leads, maintaining an average conversion rate of 22% during my tenure with Brick&Bolt
  • Generated more than ₹670 CR INR in GMV and ₹45 CR INR in Revenue through Paid Channels by maintaining a ROAS of 5X
  • Increased campaign ROI 25% by implementing Enhanced Conversions and Offline Tracking across Google Ads and Meta platforms
  • Improved ad performance with server-side rendering for Google Ads, cutting load times by 20% and increasing CTRs by 35%
  • Conducted VOC audit, achieving a 15% CPL reduction and gaining valuable insights into customer profiling
  • Leveraged Unbounce to create customized landing pages without coding, achieved 25% improvement in conversions from Mobile Devices
  • Utilized web-hooks for real-time communication between applications, streamlining processes

Marketing Manager

Oliveboard Pvt Ltd
10.2021 - 11.2022
  • Delivered 10X ROAS managing ₹60L ($70k+) INR monthly budget through strategic Google Ads and Meta Ads optimization.
  • Led the Performance Marketing Team to achieve outstanding results, driving a substantial 25% increase in revenue.
  • Generated more than 360k leads at an average CPI (Cost per Install) rate of 100 rs INR from channels like Google Ads, Facebook Ads.
  • Implemented automated rules and scripts for real-time campaign monitoring with predefined performance thresholds.
  • Experimented with new channels like LinkedIn Ads, Quora Ads, Snapchat Ads, Sharechat, Moj, Criteo, Eskimi, Adroll etc to increase top of the funnel leads.
  • Developed creative briefs for graphic designers, ensuring alignment with overall marketing objectives.
  • Conducted regular competitor analysis to maintain a competitive edge in the Ed-tech space.

Digital Marketing Executive

Kerala Ayurveda Ltd
10.2020 - 10.2021
  • End-to-end management of all Performance Marketing Campaigns on platforms like Google Ads, Facebook Ads, Amazon Ads, Flipkart Ads etc.
  • Strategically managed Facebook Shopping campaigns, leveraging dynamic product ads and catalog optimization to drive a 35% increase in click-through rates.
  • Optimized product listing pages contributing to a 25% increase in product page views and a 20% rise in add-to-cart rates
  • Conducted regular A/B testing of ad creatives, audiences, and bidding strategies to identify winning combinations.
  • Managed various E-commerce platforms such as Amazon, eBay, and Nykaa, Flipkart, Pharmeasy etc.

Digital Marketing Consultant - Self Employed

First Step Digital Solutions
09.2019 - 11.2021
  • Implemented advanced PPC strategies on Google Ads, Facebook Ads, Taboola Ads, Adgebra, TikTok Ads, Snapchat Ads etc.
  • Worked with renowned Indian clients like Giva Jewellery, Godrej Nature Basket, Phoenix Market City, Lenovo Laptops, Xiaomi Mobiles India, Act Fibernet, Radisson Blue Hotels, Johnnie Walker, Apollo Diagnostics, Maxx Protien etc.,
  • Worked on Amazon Seller Central and Amazon PPC Advertising Campaigns for multiple international clients from Australia, Singapore, United States etc.
  • Worked on various Digital Marketing Campaigns, Landing Page Designs, CRO techniques, full-scale SEO, customer engagement and retention, social media campaigns etc., for 20+ clients worldwide.
  • Cultivated interpersonal skills by building positive relationships with others.

Education

Bachelor of Engineering - Civil Engineering

Visvesvaraya Technological University

Skills

  • Google Ads

  • Meta Ads

  • LinkedIn Ads

  • Bing Ads

  • Google Search 360

  • Google Analytics

  • Google Search Console

  • Google Tag Manager

Core Competencies

  • AI & Machine Learning: Custom Bid Models, AI-led Smart Bidding, Predictive Analytics, Automated Asset Creation & Ad Ops
  • Platform Expertise: Google Ads (Veteran), Meta Ads (Veteran), Bing Ads (Expert), Tiktok Ads (Pro) LinkedIn Campaigns (Pro), Amazon Marketing Services (Pro)
  • Analytics: SQL (Intermediate), Excel VBA (Basic), Python (Basic), Mix Modeling (Intermediate), Looker Studio (Intermediate), Tableau (Basic)
  • Marketing Tech: Google Analytics 4, Tag Manager, Search Console, Unbounce, Metabase, HubSpot CRM
  • Attribution & Mix Modelling: Enhanced Conversions, Conversion APIs, Server-side rendering, Cross-domain Tracking
  • Automation: N8N Workflows, RAG, Google Ads Scripts, FB Automated Rules, Zapier, API, Webhooks

Certification

  • Advanced Digital Marketing Specialization - University of Maryland
  • Agentic AI and AI Agents for Leaders - Vanderbilt University
  • Generative AI: Accelerate your Digital Marketing Career
  • Understanding Consumer Behavior - Using Neuroscience for Marketing
  • Advanced Google Ads - Linkedin Learning
  • Advanced Facebook Advertising - Linkedin Learning
  • Google Analytics (GA4) - Essential Training

Languages

English
Advanced (C1)
Hindi
Advanced (C1)
Tamil
Bilingual or Proficient (C2)
Kannada
Bilingual or Proficient (C2)

Timeline

Performance Marketing Manager - Ireland

Bark.com
05.2024 - Current

Manager - Digital Marketing

Brick&Bolt Pvt Ltd
11.2022 - 05.2024

Marketing Manager

Oliveboard Pvt Ltd
10.2021 - 11.2022

Digital Marketing Executive

Kerala Ayurveda Ltd
10.2020 - 10.2021

Digital Marketing Consultant - Self Employed

First Step Digital Solutions
09.2019 - 11.2021

Bachelor of Engineering - Civil Engineering

Visvesvaraya Technological University

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