Raman Singh
Tosham
Summary
Dynamic Social Media Strategist with a strong foundation in content strategy and performance analysis. Adept at identifying content gaps and crafting engaging hooks that enhance visibility. Seeking to leverage creativity and analytical skills to drive measurable results.
Overview
1
1
Certification
Work History
Social Media Strategist / Content Planner
Freelance
- Managed small social media pages in fitness, skincare, and local business niches to drive content growth.
- Conducted daily competitor analysis to uncover trends that enhanced post-performance.
- Developed content calendars for consistent posting despite limited resources.
- Crafted engaging hooks and captions to boost visibility and shareability of early posts.
- Tested short-form video formats, including Reels and Shorts, to capture audience attention.
- Executed small-budget ad experiments (₹500–₹800/day) to assess content conversion into leads.
- Tracked key metrics such as reach, engagement, and direct messages to refine content strategies.
Education
BBA - Social Media Marketing
Chandigarh University
Mohali 05-2024
Skills
- Competitor analysis and content gap identification
- Content strategy and calendar planning
- Engaging hooks and concise captions
- Short-form video scripting
- Paid advertising testing and retargeting
- Performance tracking and reporting
- Content design and video editing
- Scheduling tools expertise
Certification
- Meta Blueprint: Facebook & Instagram Ads
- Google Analytics Certification
- HubSpot Content Marketing
Timeline
Social Media Strategist / Content Planner
Freelance
BBA - Social Media Marketing
Chandigarh University
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