Azure DevOps
Ramanathan Narayanan
Product Manager - Digital Strategy, CX/DX And Sales Digitization
Mumbai
Summary
Advanced CSPO certified Product Manager with 8+ years of experience in Auto Industry, handling 7 products end to end and responsible for dealer Digital Transformation and Enhanced CX. Agile learner, quick adapter, and passionate about growth. Looking for challenging opportunities with no relocation constraints.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Product Manager
Mahindra & Mahindra
2 2022 - Current
- Managing the lifecycle of 7 tech products, from conception to deployment.
- Responsible for the digital transformation of the Dealerships with new Digital Initiatives
- Spearheading the CRM initiatives to ensure enhanced Dealer and Customer Experience in the entire customer buying cycle.
- Collaborated with cross-functional teams to gather requirements, deploy products, and ensure adoption.
- Successfully developed product documentation and managed product demos and testimonials.
Consultant
Michael Page International
06.2021 - 01.2022
- Drove business development initiatives, generating new and repeat business.
- Managed diverse client portfolio, including Fortune-500 companies, large Indian enterprises, and SMBs.
- Played a key role in generating revenue for pan-India operations within the Pharmaceuticals and Healthcare sector.
Area Sales Manager and Brand Champion
Mahindra & Mahindra Ltd
04.2019 - 05.2021
- Managed 6 dealers with 31 outlets in Kerala, closing multiple bulk deals and driving 40% of total volume.
- Oversaw channel KPIs and ensured compliance with CI norms and manpower structure.
- Assumed the role of Brand Champion for Treo Auto in Kerala, designing ATL/BTL strategies and gathering market feedback.
- Spearheaded building of the Treo Brand in Kerala with multiple initiatives and Brand building campaigns.
Product Manager and New Launches
Mahindra & Mahindra Ltd
06.2018 - 04.2019
- Led the launch of 3 new M&M passenger cars in Gujarat, achieving the highest opening bookings for all three models.
- Planned and executed pre-launch, launch, and post-launch events at President Motors.
- Enhanced the customer buying experience through digital interventions.
- Optimized the utilization of the Central Test drive vehicle and developed market strategies to increase customer conversions.
Sales Consultant and Market Activation
Rajasree Motors Pvt. Ltd
05.2015 - 05.2016
- Successfully handled the sales of Mercedes-Benz passenger cars, catering to diverse customer needs.
- Owned and executed on-field market activation strategies, maximizing brand visibility and engaging potential customers.
- Cultivated strong customer relationships, increasing reference sales and fostering loyalty.
Experience Executive
Eram Motors Pvt. Ltd, Dealer for Mahindra & Mahindra Ltd
06.2014 - 05.2015
- Promoted and sold Mahindra and Mahindra's XUV5OO, executing premium activities, mall displays, and HNI meets to expand the customer base.
- Promoted to enhance sales of the SsangYong Rexton within 3 months for outstanding performance.
- Achieved the national runner-up position in Mahindra's prestigious sales talent contest, Mahindra Idols
Education
MBA - Marketing And Retail Management
Welingkar Institute
Mumbai, India 06.2016 - 05.2018
BTech - Applied Electronics and Instrumentation
Adi Shankara Institute of Engineering And Technology
Kerala, India 06.2010 - 05.2014
Skills
- Product Management
Stakeholder Management
Channel Sales and Marketing
Communication and Presentation
Auto Industry Knowledge
Software
Salesforce CRM - Sales Cloud
Mendix
Certification
Professional Scrum Product Owner
Accomplishments
- Secured Business Excellence Awards in in every quarter from 2022
- Successfully launched a new mobile app for internal sales teams to help review dealer KPIs.
- Onboarded 460+ channel partners with 21000+ users to Salesforce CRM in 1 year, stabilizing the platform in record time.
- Completed UI revamp of mobile app for channel partners in 6 months, improving usability and efficiency.
- Revamped the Analytics applications for internal sales users and dealer users
- Digitized processes moving towards a paperless dealership
Languages
English
Advanced
Hindi
Advanced
Tamil
Upper intermediate
Malayalam
Advanced
Timeline
Advanced Certified Scrum Product Owner
04-2024
Salesforce Certified Associate
07-2023
Professional Scrum Product Owner
10-2022
Consultant
Michael Page International
06.2021 - 01.2022
Area Sales Manager and Brand Champion
Mahindra & Mahindra Ltd
04.2019 - 05.2021
Product Manager and New Launches
Mahindra & Mahindra Ltd
06.2018 - 04.2019
MBA - Marketing And Retail Management
Welingkar Institute
06.2016 - 05.2018
Sales Consultant and Market Activation
Rajasree Motors Pvt. Ltd
05.2015 - 05.2016
Experience Executive
Eram Motors Pvt. Ltd, Dealer for Mahindra & Mahindra Ltd
06.2014 - 05.2015
BTech - Applied Electronics and Instrumentation
Adi Shankara Institute of Engineering And Technology
06.2010 - 05.2014
Product Manager
Mahindra & Mahindra
2 2022 - Current
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