Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Ramendra Mishra

Bengaluru

Summary

Motivated professional with extensive experience in product sales & marketing. Possesses unmatched leadership and strategy skills to maximize company revenue. Expertise in management, marketing strategies and revenue management. Analytical problem-solver with talents for leading marketing campaigns as well as excellent customer relations aptitude and relationship-building skills. Proficient in independent decision-making and sound judgment to positively impact company success.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Business Account Manager

Novo Nordisk
01.2023 - Current
  • Managing all aspects of tender business operations, ensuring regulatory compliance and adherence to company policies.
  • Negotiating prices with relevant authorities, optimizing cost efficiencies ensuring accuracy and timely resolution of discrepancies.
  • Collaborated with cross-functional teams to develop innovative solutions for complex business challenges through automation solutions.
  • Coach and mentor team members to improve their skill-set and advance their careers.
  • Manage payment reconciliation, timely submission of security deposits, streamline settlements for expired products and efficient handling of claim processing in coordination with collection agencies.
  • Follow-up for refund processing of EMD and performance bank security to minimize outstanding payments receivable.

Senior Area Manager

Novo Nordisk
01.2020 - 12.2022
  • Implemented monitoring mechanisms and coaching protocols for sales executives, systematically evaluating and improving their operational efficiencies to optimize performance and achieve sales objectives.
  • Queries & grievances handling of KOLs to ensure smooth flow of operations and adherence to SOPs.
  • Enhanced overall productivity by identifying skill gaps and providing targeted training to team members.
  • Guided the sales team to align their monthly & quarterly sales targets and drive business growth.

Head Marketing

Bio Nucleus Pharmaceuticals
11.2018 - 12.2019
  • Responsible for product launch activities including research, analytics & brand activation for the entire product portfolio.
  • Designed and implemented android application for sales reps to promote uniform brand communication.
  • Ideation & implementation of patient acquisition strategies that improved the overall market share.
  • Led a team of marketing professionals for successful product launches and promotions.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Product Manager

Bio Nucleus Pharmaceuticals
11.2017 - 10.2018
  • Spearheaded the introduction and establishment of innovative concepts for the flagship products BioLarge Forte, Vito Gold D3, D LUMA, Vitabox among others.
  • Optimized product launch procedures to expedite go-to-market timelines, integrating efficient digital marketing strategies such as SEO and SEM to enhance visibility and market penetration.
  • Developed new detailing methods to enhance in-clinic effectiveness, optimizing brand communication and engagement strategies.
  • Liaisoning with external agencies to deliver key initiative for the brand.

Senior Area Manager

Sanofi (Diabetes Care)
05.2009 - 10.2017
  • Worked with Sanofi (Insulin Div) as Senior Area Manager for Delhi, Rajasthan & Haryana for brands Lantus & Amaryl.
  • Accountable for achieving area sales targets by implementing process optimization and comprehensive marketing strategies.
  • Identified new territories for expansion, established territory team and conducted training for new hires.
  • Conduct market research, evaluating acceptance of two new marketing strategy concepts and proposed actionable insights for moving forward.
  • Supervised management trainees for different market research studies in North zone.

Marketing Executive

Ranbaxy Laboratories
01.2008 - 05.2009
  • Responsible for generation of prescription based sales.
  • Planning, analysis, and evaluation of monthly sales activity.
  • Performing campaign activities to increase the sales of the products

Education

Strategic Leadership Program -

Indian Institute of Management
Bangalore
2023

Brand Management -

London Business School
London, UK
2018

MBA - Pharmaceutical Marketing

Indian Institute of Pharmaceutical Marketing(IIPM)
Lucknow
2009

Bachelor's of Biotechnology -

Birla Institute of Medical Research
Gwalior, India
2007

Skills

  • Sales & Marketing
  • Product Launch
  • Team management
  • Marketing campaign strategy
  • Stakeholder management
  • Strategic Planning
  • Business retention & expansion
  • Product Roadmaps
  • ROI Analysis
  • Training & Development
  • Revenue Forecasting
  • Budget Management
  • Prioritization and Execution
  • Teamwork and Collaboration

Certification

  • Certification in Search Engine Optimization, University of Illinois.

Accomplishments

  • Novo Nordisk - "Performance Award" at Talent Conclave in the year 2023.
  • Novo Nordisk - "Certificate of Excellence" for surpassing total business volume in the year 2022.
  • Bio Nucleus - Excellent performance for "Innovative Marketing Campaign" in the year 2018.
  • Sanofi - "Super Achiever" award by Sanofi at Singapore in the year 2014 & 2015.
  • Sanofi - "Cup of Honor" for outstanding performance for Business Development in the year 2010.
  • Ranbaxy - "Ranbaxy Star Club" award for sales target achievement in the year 2009.

Timeline

Business Account Manager

Novo Nordisk
01.2023 - Current

Senior Area Manager

Novo Nordisk
01.2020 - 12.2022

Head Marketing

Bio Nucleus Pharmaceuticals
11.2018 - 12.2019

Product Manager

Bio Nucleus Pharmaceuticals
11.2017 - 10.2018

Senior Area Manager

Sanofi (Diabetes Care)
05.2009 - 10.2017

Marketing Executive

Ranbaxy Laboratories
01.2008 - 05.2009

Strategic Leadership Program -

Indian Institute of Management

Brand Management -

London Business School

MBA - Pharmaceutical Marketing

Indian Institute of Pharmaceutical Marketing(IIPM)

Bachelor's of Biotechnology -

Birla Institute of Medical Research

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