VARADHAN C
Banglore
Summary
- Dynamic and results-oriented Area Sales Manager with extensive experience in leading large teams and managing multiple retail counters across TN & KL. Proven track record of developing and executing successful sales strategies that drive revenue growth and exceed targets. Exceptional leadership skills with a focus on team development, operational excellence, and customer satisfaction. Adept at analyzing market trends and leveraging data analytics to inform strategic decision-making. Committed to fostering a high-performing team culture and building strong client relationships to enhance business performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Area Manager
Ad
Chennai
07.2024 - Current
- Location: Tamil Nadu and Kerala.
- Team Size: 115 staff members.
- Stores managed: 36 (20 Lifestyle, 6 Shoppers Stop, and 10 Pantaloons doors).
- Sales strategy development: Formulate and implement sales strategies to achieve sales targets across all counter types. Analyze market trends and competitor activities to identify opportunities for growth.
- Team Management: Oversee a diverse team of 115 members, including training and development, to enhance team performance. Conduct regular performance reviews, and provide mentorship to staff.
- Relationship Management: Build and maintain relationships with key clients to drive business growth.
- Reporting and Analysis: Prepare and present sales reports to senior management, highlighting performance metrics, and areas for improvement. Utilize data analytics to inform decision-making and optimize sales processes.
- Training and Development: Organize training sessions for staff to improve product knowledge and sales techniques.
Concept Manager
Landmark Group
Bangalore
04.2022 - 06.2024
- Leadership and Team Management: Successfully led and motivated a team of 60 staff members, fostering a positive, high-performing work environment.
- Customer Service Excellence: Implemented customer service strategies, resulting in improved customer satisfaction and increased repeat business.
- New Season Launch Training: Developed and conducted comprehensive training programs to educate the team on new product lines and seasonal trends, resulting in enhanced product knowledge, and improved sales performance.
- Visual Merchandising Expertise: Created and implemented effective visual merchandising guidelines, resulting in visually appealing store displays, and increased customer engagement.
- Brand Management: Demonstrated proficiency in managing a portfolio of 50 brands, including 11 private brands and 39 external brands, ensuring brand consistency and driving brand growth. Conducted regular performance reviews to monitor the progress of individual employees.
- Analyzed weekly reports to identify areas for improvement in operations, budgeting, and staffing levels.
Cluster Manager
Levis
Bangalore
10.2021 - 04.2022
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
- Developed and implemented strategic plans to achieve sales and profitability targets across the cluster.
- Prepared reports on performance, budgeting, staffing levels, resource allocation and other related matters for senior management.
- Participated in recruitment activities such as interviewing potential candidates for positions within the cluster.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Monitored and reported on key performance indicators (KPIs) to senior management.
Assistant Store Manager
Best Seller
Bangalore
12.2019 - 09.2021
- Strengthened workflow productivity by hiring, managing, and developing top talent.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Built customer confidence by actively listening to concerns and complaints and quickly resolving issues.
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Maintained accurate records of employee performance reviews.
Assistant Store Manager
Reliance Trends
Hassan
12.2018 - 12.2019
- Motivator: Being in a role of motivator, I have been assuring that the team should always be in a motivated mode by listening to them, giving them importance, welcoming their ideas, suggestions, and concerns, and being easy to approach.
- Leader: I personally believe in participative leadership, where I’ll teach, coach, and mentor people. Understanding their problems and concerns, taking them along with me in tasks, explaining to them what they did wrong, how they can overcome it, and how they can excel in the long run.
- Manager: Being a manager needs to be creative, committed, knowledgeable, and structured in tasks within guidelines and limits. Finding a mutual way of small actions to create a big-picture achievement of objectives.
Sr.Supervisior
Landmark Group
Bangalore
04.2014 - 12.2018
- I started my retail career as a Fashion Consultant, providing personalized styling advice and excellent customer service to customers.
- Demonstrated exceptional performance and received a promotion to the role of Supervisor, where I took on additional responsibilities and leadership duties.
- Store profitability: Managing a concept of above 32 crores (men's apparel) by turnover and its profitability with respect to people, productivity, Opex cost, and growth of the concept involves.
- Being a leader and manager: responsible for training and development, motivation of teams, and every individual from time to time per their needs. Aligning the team with company objectives and ensuring mutual growth.
- Stock Management: As a store manager, I need to carry out work and follow up on stock movement, rotation, sell-through, and contribution, with special focus on ranking and fast-moving products, keeping our team aware of the fashion trend, fashion forecast, and ranking products in the region and in the store.
Education
Bachelor of Arts - English Literature
Annamalai University Chidambaram
Tamil Nadu, Chidambaram03-2014
Skills
- Leadership and team management
- Sales and Business Development
- Brand Management
- Trend analysis and market research
- Communication and interpersonal skills
- Problem-solving and decision-making
- Data analysis and interpretation
- Training and onboarding
- Product Promotion
Certification
- Certificate of Best Supervisor for the year of 2014.
Languages
Tamil
First Language
English
Advanced (C1)
C1
Kannada
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1
Telugu
Intermediate (B1)
B1
Timeline
Area Manager
Ad
07.2024 - Current
Concept Manager
Landmark Group
04.2022 - 06.2024
Cluster Manager
Levis
10.2021 - 04.2022
Assistant Store Manager
Best Seller
12.2019 - 09.2021
Assistant Store Manager
Reliance Trends
12.2018 - 12.2019
Sr.Supervisior
Landmark Group
04.2014 - 12.2018
Bachelor of Arts - English Literature
Annamalai University Chidambaram
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