Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Languages
Personal Information
Timeline
Generic
Ramesh Manna

Ramesh Manna

Kolkata

Summary

Result-driven professional with a career span of 15 years in Media Ad sales, Business Development, Marketing strategy, market research, Key Account Management, Relationship Management, Channel Management in Media Industry.

Overview

18
18
years of professional experience

Work History

Freelancer

Self
Kolkata
12.2024 - Current
  • developing ideas and pinpointing business problems
  • analysing and interpreting a variety of information
  • commissioning external qualitative and quantitative research
  • keeping up-to-date with cultural/social trends and customers’ views and attitudes
  • undertaking qualitative research activities
  • making presentations to clients and agency staff
  • evaluating campaign effectiveness

Manager-Digital Ad Sales

ADZ Junction Media Private Limited
Kolkata
05.2024 - 11.2024
  • Develop marketing strategies that align with the organization's business goals
  • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
  • Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Conduct market research and analyze trends to identify new opportunities and improve campaign performance
  • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
  • Stay up-to-date with emerging digital marketing trends and technologies, - Digital marketing
  • Inuxu digital media

Manager- Digital Ad Sales

Inuxu digital media
Kolkata
01.2023 - 12.2023

Generate & exceed assigned revenue targets per month.
Ideate new age digital brand & solutions.
Research on Digital Advertising Agencies and Advertisers / Brands that spend on online advertising (SEM, Display advertising, affiliate, and more).
Execute rich media solutions across platforms that is developed by the organization .
Cultivate new large accounts in the region.
Negotiate and finalize deals across Website, Mobile Site & Apps in the region.
Ideate & monetize on new Digital associations across major news & topical activities.
Champion best practice & process-oriented market approach.
Identifying the market opportunities through meetings, networking and other channels
Analyze and produce reports for management
Connect with existing and potential clients to build and maintain positive relationships
Client Servicing and Post-Sales servicing in case of any client concerns, as well as regular reporting to the national sales head.

BDM- Ad Sales (Government)

The crayons network
Kolkata
06.2022 - 12.2022
  • Responsible for Ad Sales revenue generation from respective categories & market
  • Managing clients & local agencies
  • Develop the market, expand and open new categories of clients who may be currently inactive on Radio as a medium
  • Maintain existing client relationships and build relationships with new clients/agencies
  • Make at least 5-6 calls/meetings every day
  • Pitch and develop Non-FCT/activations solutions
  • Analyze and present data on key trends in the industry and business

Manager- Ad Sales (Print & Digital)

Sankha press pvt ltd
Kolkata
07.2019 - 05.2022
  • Thought leadership with strategic planning insights
  • Drive ad revenues thru consultative sales selling from the assigned verticals
  • Understanding of changing media landscapes /new age media
  • Serve as a key member of ad revenue & business development team
  • Establish and build strong, profitable, long-term relationships with advertisers especially with clients
  • Identify, rationalize, and define potential advertisers and strategy for assigned ad revenue business
  • Responsible for Ad Sales revenue generation from respective categories & market
  • Managing clients & local agencies
  • Develop the market, expand and open new categories of clients who may be currently inactive on Radio as a medium
  • Maintain existing client relationships and build relationships with new clients/agencies

Manager- Ad Sales (Print & Digital)

Swabhumi publication pvt ltd
Kolkata
08.2014 - 06.2019
  • Ad sales (Print & Digital), Responsible for Ad Sales revenue generation from respective categories & market
  • Managing clients & local agencies
  • Develop the market, expand and open new categories of clients who may be currently inactive on Radio as a medium
  • Maintain existing client relationships and build relationships with new clients/agencies
  • Make at least 8-10 calls/meetings every day
  • Pitch and develop Non-FCT/activations solutions
  • Analyze and present data on key trends in the industry and business

Sr Executive- Ad Sales ( Print Media)

Bartaman patrika pvt ltd
Kolkata
02.2010 - 07.2014
  • Ad sales ( Print Media), Responsible for Ad Sales revenue generation from respective categories & market
  • Managing clients & local agencies
  • Develop the market, expand and open new categories of clients who may be currently inactive on Radio as a medium
  • Maintain existing client relationships and build relationships with new clients/agencies
  • Sr executive- Ad sales
  • Sampark advertising agency

Sr Executive- Ad Sales

Sampark advertising agency
Kolkata
08.2007 - 01.2010
  • Persuading clients to buy advertising space or time
  • Finding out who controls the advertising budget in target organisations and contacting them
  • Explaining the benefits of your medium, using statistics on readership or viewing figures
  • Offering a price and negotiating around it
  • Closing the deal and recording the details

Education

Graduation - History Hons

Vidyasagar University
11-2006

Skills

  • Key account sales
  • Clients services
  • Marketing
  • Media buying
  • Operation
  • Revenue generation
  • Team management
  • Ad sales
  • Business development
  • Sales
  • Branding
  • Online marketing
  • Media planner
  • Relationship management
  • Media sales
  • Digital sales
  • Social media

Hobbies and Interests

  • Long drive
  • News reading

Languages

  • Bengali, A1
  • English, B1
  • Hindi, B1

Personal Information

  • Title: Media Manager-Sales & marketing
  • Date of Birth: 12/05/1985

Timeline

Freelancer

Self
12.2024 - Current

Manager-Digital Ad Sales

ADZ Junction Media Private Limited
05.2024 - 11.2024

Manager- Digital Ad Sales

Inuxu digital media
01.2023 - 12.2023

BDM- Ad Sales (Government)

The crayons network
06.2022 - 12.2022

Manager- Ad Sales (Print & Digital)

Sankha press pvt ltd
07.2019 - 05.2022

Manager- Ad Sales (Print & Digital)

Swabhumi publication pvt ltd
08.2014 - 06.2019

Sr Executive- Ad Sales ( Print Media)

Bartaman patrika pvt ltd
02.2010 - 07.2014

Sr Executive- Ad Sales

Sampark advertising agency
08.2007 - 01.2010

Graduation - History Hons

Vidyasagar University
Ramesh Manna