Ramesh Nagaraj
Bangalore
Summary
Data driven Ecommerce Professional with 7+ years of experience in category management, key account/vendor management, performance marketing and operations.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Key Account Specialist, Ecom
VRX SPORTS PVT LTD (Brand :Xtep)
Bangalore
06.2022 - Current
- Implemented Joint Business Plans in coordination with 3P Ecom Marketplaces. Managing annual business of INR. 40 Cr.
- Started B2B business channel, contributing to 65% of the overall ecommerce business. Ensuring timely fulfilment of PO's. Marketplace (B2C) business YOY growth is at 40%.
- Led the efforts to reduce the cost of doing business. Implemented strategy resulted in reduced returns (from 65% to 38%).
- Ensuring brand is getting required visibility during major events such as BBD, GIF & BFF.
- Regularly optimizing platform ads, resulting in reduced ACoS and increased ROI. Optimizing inventory for all channels based on channel and product affinity.
Ecommerce Executive
Voi Jeans Retail India Pvt Ltd
10.2020 - 06.2022
- Responsible to scale business on brand.com 3P Marketplaces & B2B channel(Amazon, Myntra, Flipkart). Managed annual business of INR. 25 Cr.
- Streamlined catalog management, order processing, returns management & inventory management processes. Ensuring timely fulfilment of PO's.
- Led efforts in increasing AOV, reducing delivery timelines (Multi warehousing), discount planning.
- Conceptualized and implemented marketing strategies on marketplaces and social media.
- Ensuring brand participation in key sale events such as BBD, GIF.
Ecommerce Executive
Sakhi Enterprises
10.2018 - 10.2020
- Responsible to scale business on Brand.com and Marketplace (sakhifashions.com and AMAZON.com).
- Manage vendor relations, including new products, pricing, promotions, and terms, as well as sourcing new vendors.
- Responsible for the overall maintenance, performance, and product selection of the site through daily navigation testing and use of online analytics to continually improve customer experience.
- Streamlined order management, returns management, inventory management processes.
Retail & Online Merchandiser (Planner)
Rika lifestyle Private Ltd
05.2017 - 09.2018
- Product launch & Inventory update in Online websites (Amazon, Jabong Limeroad, Flipside Fashion,etc)
- Maintaining close relationship with company buyers to maximize profitability by predicting and monitoring sales trends and accurately controlling stock levels
- New stock allocation and replenishment for offline Retail stores (Centro and EBO Kiosks)
- Promotions & Off Sale Planning: Plan and execute promotion
- EOSS stock planning & Inventory management between stores
- EBO - Operations end to end operations and assembling every department on time
- Stock Planning for E-Commerce: New stock allocation for existing online portals. Control the stock flow on the online portals.
- Team Management: Motivate the Team towards all the aspects
- Getting the perfect work from labors & on time processing
Education
B.E - Mechanical Engineering
University College of Engineering, Arni
01.2017
Skills
- Category Management
- Business Analysis and Strategy
- Key Account Management
- Inventory Management
- Performance marketing
- Operations Management
Certification
- Amazon Ads Advanced Retail Certification
- Amazon Ads Retail Certification
- Microsoft Excel - Excel from Beginner to Advanced
Languages
- Tamil
- English
- Hindi
Accomplishments
- Best Performer, 2022-23, VRX Sports Private Limited
Platforms & Tools
- Shopify & Magento
- Amazon & Flipkart Vendor Central
- AMS, Flipkart Ad Portal, IRIS
- Meta Business Suite
- Google Business Manager
- OMS & WMS: Unicommerce, Increff, Fynd & Browntape
Timeline
Key Account Specialist, Ecom
VRX SPORTS PVT LTD (Brand :Xtep)
06.2022 - Current
Ecommerce Executive
Voi Jeans Retail India Pvt Ltd
10.2020 - 06.2022
Ecommerce Executive
Sakhi Enterprises
10.2018 - 10.2020
Retail & Online Merchandiser (Planner)
Rika lifestyle Private Ltd
05.2017 - 09.2018
- Amazon Ads Advanced Retail Certification
- Amazon Ads Retail Certification
- Microsoft Excel - Excel from Beginner to Advanced
B.E - Mechanical Engineering
University College of Engineering, Arni
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