For a checking account holder: A bank might cross-sell a debit card, credit card, personal loan, or a certificate of deposit (CD).
For a mortgage holder: A bank could offer related products like homeowners insurance or a home equity loan.
For a general customer: The bank can promote investment and insurance products, such as mutual funds, bonds, or life insurance.
For a customer with a basic account: The bank may suggest mobile banking apps, online banking platforms, and other digital services for convenience and better engagement.
Cross-selling life insurance and investments is a strategy where a financial professional offers life insurance to clients who have investments, or vice versa.
To create a more comprehensive financial plan. This approach involves selling an additional, complementary product to an existing customer to meet their evolving financial needs
A complementary sale: Offering life insurance to an investment client or investment products to a life insurance client.
A solution for financial needs: Using a combination of products to cover a wider range of needs, such as life insurance for income protection or mortgage coverage, and investments for wealth growth.
A way to build a comprehensive plan: Providing both a safety net (life insurance) and a growth vehicle (investments) to create a more robust financial strategy. such as providing income protection or legacy planning with life insurance, or using life insurance as a foundation for investment goals. It strengthens customer relationships, increases revenue, and is often more cost-effective than acquiring new clients.
DEPUTY MANAGER (DM2) IN VRM PROCESS
KOTAK MAHINDRA BANK LTD
10.2022 - 03.2023
Common cross-selling examples in banking
For a checking account holder: A bank might cross-sell a debit card, credit card, personal loan, or a certificate of deposit (CD).
For a mortgage holder: A bank could offer related products like homeowners insurance or a home equity loan.
For a general customer: The bank can promote investment and insurance products, such as mutual funds, bonds, or life insurance.
For a customer with a basic account: The bank may suggest mobile banking apps, online banking platforms, and other digital services for convenience and better engagement.
ASSISTANT MANAGER - TELESALES
HDB FINANCIAL SERVICES LTD
05.2016 - 02.2022
Calling customer to Maintain good relationships with customer services
Explain to the customer Loan sanction amount, Rate of interest, Loan & Terms Products
Maintain the Green Percentage
Processing Leads From login to Disbursement Personal loan & Terms products
Generation leads of cores & Cross products
Personal Loan Login to Disbursement process
Maintain And Develop Good Relation Ship with Customer
Explain to customer the different types of loan and credit option that are available, as well as the terms
Collecting document accordingly to the checklist from the customer
Monitoring & verification of customer profiles
Coordination with credit team for sanction of the file
Coordination with operations team for disbursement process