Ramita Banga
New Delhi
Summary
Dynamic Influencer Marketing Specialist with a proven track record at One Impression, enhancing brand visibility and engagement through innovative content creation and strategic social media campaigns. Excelled in analytics and relationship management, significantly improving customer satisfaction and engagement. Expert in leveraging market research and creativity to develop impactful strategies that resonate with target audiences.
Overview
7
7
years of professional experience
Work History
Influencer Marketing Specialist
One Impression
01.2024 - 09.2024
- Produced relevant product content to reach target customers.
- Created, curated and managed published content for feed and stories across social media channels.
- Captured daily events in and around using compelling eye-catching imagery and video content.
- Gathered insights from interaction with current and prospective consumers to enhance content.
Senior Associate
Lash Technologies
06.2022 - 09.2023
- Trained and supported new team members, maintaining culture of collaboration.
- Developed and implemented strategies to increase customer satisfaction and engagement.
- Analyzed customer data to identify trends and anticipate customer needs.
- Assisted clients with daily living needs to maintain self-esteem and general wellness.
Mandarin Teacher
Sachdeva Public School
01.2018 - 03.2020
- Observed and evaluated student academic and social progress by submitting grades and report cards according to established school procedures.
- Provided essential learning support to aid student Chinese language development.
- Applied knowledgeability in Chinese culture and language to develop and implement curriculum, which met educational requirements.
- Utilized effective teaching techniques and materials to implement established curriculum goals and objectives.
Education
Diploma - Mandarin Language
Bhartiya Vidya Bhawan
New Delhi, India06.2018
B.ED -
Chaudhary Ranbir Singh University
Haryana06.2018
Bachelor of Arts - English Hons
Laxmi Bai College , Delhi University
Ashok Vihar06.2016
Skills
- Social Media Proficiency: Deep understanding of various platforms (Instagram, TikTok, YouTube, etc) and their trends
- Content Creation: Ability to create engaging content and understand what resonates with target audiences
- Analytics and Data Interpretation: Skills in analyzing campaign performance, understanding metrics, and using data to inform strategy
- Communication Skills: Strong written and verbal communication for collaborating with influencers and stakeholders
- Relationship Management: Building and maintaining relationships with influencers and brands
- Negotiation Skills: Ability to negotiate contracts and terms with influencers effectively
- Market Research: Understanding audience demographics, preferences, and trends to tailor campaigns accordingly
- Creativity: Coming up with innovative campaign ideas that stand out
- Brand Awareness: Understanding how to align influencer partnerships with brand values and objectives
Timeline
Influencer Marketing Specialist
One Impression
01.2024 - 09.2024
Senior Associate
Lash Technologies
06.2022 - 09.2023
Mandarin Teacher
Sachdeva Public School
01.2018 - 03.2020
Diploma - Mandarin Language
Bhartiya Vidya Bhawan
B.ED -
Chaudhary Ranbir Singh University
Bachelor of Arts - English Hons
Laxmi Bai College , Delhi University
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