Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Ram Kumar | Marketing Specialist

Ram Kumar | Marketing Specialist

Chennai

Summary

Experienced Marketing and Communication Specialist with over 11 years of diverse experience in marketing strategy, inbound campaigns, event management, ABM (Account Based Marketing), and client relationship management. Demonstrated expertise in handling products from concept to completion and making critical decisions during challenges. Skilled in content creation, design, analytics, event coordination, project management, and integrated marketing. Proven track record in developing and executing content strategies for global clients, utilizing generative AI-driven use cases, and enhancing brand eminence and reputation. Strong interpersonal skills and ability to collaborate effectively with cross-functional teams across various levels and geographies. Proficient in managing social media presence, conducting market research, and implementing sales and marketing strategies to drive business growth.

Overview

11
11
years of professional experience

Work History

Marketing and Communication Specialist (Data & AI and Gen AI, Cloud First Europe)

Accenture
Chennai
07.2021 - Current
  • Planned, curated, and executed bi-weekly internal newsletters reaching over 50k+ employees, ensuring timely delivery of company news, updates, and achievements
  • Collaborated with cross-functional teams to gather content, draft compelling articles, and maintain editorial calendars
  • Collaborated with cross-functional teams to develop event themes, agendas, and promotional materials, ensuring consistent messaging and brand representation
  • Developing and executing content strategies for global clients utilizing Generative AI-driven use cases
  • Responsible for content production, optimization, and scalable implementation
  • Define and implement corporate-level brand eminence and reputation strategy, ensuring consistency in branding, messaging, and positioning
  • Work with clients across industries and geographies (more prominently North America and Europe) to establish marketing strategies, create and refine content marketing and social media playbooks, and create thought leadership strategies
  • Help drive the content pipeline for media relations through proactive story development, client stories, research and thought leadership, and industry events
  • Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position in selected industries
  • Providing input to market research for positioning and contributions to external marketing and communications plans.

Marketing and Research Executive

PRAMATI TECHNOLOGIES / IMAGINEA
Chennai
11.2015 - Current
  • Manage all aspects of inbound marketing for the B2B
  • Optimize existing and create new marketing campaigns
  • Coordinate/Develop content for new landing page, email templates and downloadable content
  • Manage the social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
  • Improve inbound marketing and lead nurturing funnel process
  • Conduct multivariate testing to increase the efficiency of managed campaigns to attract targeted demographic and increase quality conversions
  • Working on top to bottom event management by working together with sales, business development and engineering teams to bring marketing qualified prospects
  • Undertaking the complete ownership of all aspects of event management and confirm to meet the goals of attending an event as per the plan established
  • Manage scheduling, messaging, logistics, and operational functions to ensure that have the maximum ROI from the events
  • Working across the departments to host the webinars for clients and prospective clients
  • Handling the entire logistics of the conducting the webinar from creating a landing page, email templates for sales and inside sales team, scheduling and tracking the attendance of the webinar and calculating some of the key performance indicators to the ROI of the webinar.

Market Research Analyst

KRYPTOS CONSULTING SERVICES
Chennai
11.2013 - 08.2015
  • Generate Leads for IT Infrastructure Services( US Market )
  • Generate the key contacts by using Primary and Secondary Research Tools and preparing Key Word list for research
  • Research on industry trends, emerging markets and technology
  • Create Email Campaign and monitor the Campaign Status and deliver reports
  • Well acquainted with secondary search sites like Bloomberg, Discover.org, LinkedIn Sales Navigator, Hoovers etc
  • Well versed experience in CRM Systems like Salesforce and Zoho CRM.

Education

M.Sc - Software Engineering

RVS COLLEGE OF ENGINEERING AND TECHNOLOGY
Dindigul
01.2013

Skills

  • Content creation
  • Design
  • Analytics
  • Event Coordination
  • Project management
  • E-mail and direct mail marketing campaigns
  • Research and data analysis
  • Sales and marketing Strategies
  • Marketing Research
  • Promotions and marketing strategies
  • Integrated marketing understanding
  • Program Management
  • Powerpoint Presentation
  • Excel
  • Data Analysis
  • Content management expertise

Personal Information

Title: Marketing and Communication Specialist

Timeline

Marketing and Communication Specialist (Data & AI and Gen AI, Cloud First Europe)

Accenture
07.2021 - Current

Marketing and Research Executive

PRAMATI TECHNOLOGIES / IMAGINEA
11.2015 - Current

Market Research Analyst

KRYPTOS CONSULTING SERVICES
11.2013 - 08.2015

M.Sc - Software Engineering

RVS COLLEGE OF ENGINEERING AND TECHNOLOGY

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Ram Kumar | Marketing Specialist