Summary
Overview
Work History
Education
Skills
Websites
Other Roles Responsibilities
Awards Recognition
Accomplishments
Timeline
Generic

RAMKUMAR V

Chennai

Summary

Driven Manager – Client marketing adept at Ecommerce and performance marketing illustrated across 10+ years of industry experience in related roles. Strategic and innovative with a passion for driving brand awareness and product performance.

Overview

13
13
years of professional experience

Work History

Manager – Client Marketing

Innoppl Technologies (P) Ltd.
07.2021 - Current
  • Built and executed social media strategies and increased ROAS by 400%
  • Expert by implementing Shopping ads strategies and bring the ROAS by 500%
  • Conducted market research and competitor analysis to identify opportunities and stay ahead of industry trends
  • Master in E-Commerce CRO (Conversion Rate Optimization) that increase conversion rate by 45%
  • Launched SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors
  • Initiated top of funnel marketing assets like info graphics and white papers that generated 32,000 unique visitors, resulting in 30% in incremental revenue.

Asst. Brand Manager – Digital Marketing

Lotte India corp. Ltd.
11.2019 - 06.2021
  • Maintenance and magnification of the company website and social media accounts
  • Develop comprehensive brand strategies aligned with overall business objectives, target market insights, and competitive landscape analysis
  • Accomplishment on consumer-centric, strategic planning in numerous verticals that have led to 30% lifts in customer advocacy, 45% lift in audience growth, and ultimately 28% lift in revenue.

SEM Analyst

Dentsu Aegis Network (Paragon)
07.2018 - 10.2019
  • Competence in Google SEM, SEO, and SMM by the virtue of serving as a dedicated account manager for Microsoft Xbox and Lenovo (Australia & NZ)
  • Efficient business development skills by boosting profitability in search engine marketing for Q1 by 25%
  • Improved A/B testing plan for Facebook ad copy, leading to an improvement in ROI of 12%.

Lead – Sales & Marketing

Teleperformance (Google –GMB– FOS)
09.2015 - 07.2018
  • Efficiently headed Google My Business, Google Pay & Google Ads project with the team size of 18 FOS & 4 Team Leaders
  • Expertise in campaign optimization, keyword research, reporting and analysis, ad copy writing, CPC bid management & overall accounts strategy
  • Master in surveillance of A&B Testing, DKI, SKAP, and multivariate tests for continuous optimization of creative content for all campaigns.

Digital Consultant

Get it Info Service P Ltd
04.2011 - 09.2015
  • Employee of the Month" honor for 5+ times by depicting exceptional performances Exponential growth in sales goals by 142% in 2012 and 134% in2013
  • Master in planning and performing campaigns for clients in SEO, SEM, SMM, and delivering Face-book, Twitter, and YouTube insights of engagement metrics by creating digital dashboards.

Education

BCA -

MKU
11.2008

PGDM -

MICA

Skills

  • Screaming Frog
  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Strategic Planning

Other Roles Responsibilities

  • A leading digital marketing trainer with more than 100+ successful training sessions
  • Facilitator in unleashing potentials of young minds interested in digital marketing
  • Proactively collaboration with established companies for digital marketing consultancy

Awards Recognition

  • Awarded Best team leader in pan India by I-Sparkle (OCT-17)
  • Best Employee – Google Partner by Mr. Todd Rowe, Google Global Managing Director (NOV -2013)

Accomplishments

    Awarded Best team leader in pan India by I-Sparkle (OCT-17)

    Best Employee – Google Partner by Mr. Todd Rowe, Google Global Managing Director (NOV -2013)

    Awarded Best leader in Innoppl Technologies (JAN-22)

    Awarded Ultimate Contributor in Innoppl Technologies (JAN-23)

Timeline

Manager – Client Marketing

Innoppl Technologies (P) Ltd.
07.2021 - Current

Asst. Brand Manager – Digital Marketing

Lotte India corp. Ltd.
11.2019 - 06.2021

SEM Analyst

Dentsu Aegis Network (Paragon)
07.2018 - 10.2019

Lead – Sales & Marketing

Teleperformance (Google –GMB– FOS)
09.2015 - 07.2018

Digital Consultant

Get it Info Service P Ltd
04.2011 - 09.2015

BCA -

MKU

PGDM -

MICA

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RAMKUMAR V