Rammyaa R Nair

• Co-founded a boutique strategic marketing consulting firm focused on helping companies with market entry, go-to-market and growth strategies.

* Worked with companies in the start-up space translating their idea and vision into an actionable business plan and eventually into a venture by analysing the market, positioning the offering - packaging the offering.
• Created strategic road maps and execution plans for clients to achieve mid and long-term growth objectives.

* Built brands for companies in edtech, fintech, services and consumer industry.

Built and led a virtual on-demand team, creating a collaborative and flexible work environment.

• Built and maintained strong relationships with clients, partners and other stakeholders.

• Consulted a US based F&B venture on market feasibility and India market entry strategy drawing insights from market research, industry and competitor analysis and understanding the consumer behaviour.
• Conducted a business development function audit for an e-learning company highlighting finds and recommended optimizations.
• Translated the vision of a start-up entrepreneur into a business plan and conceptualised a venture by understanding market trends and consumer expectations through brand building, market positioning and offering conceptualization.

• Led India off-shoring operations for the financial/ business research project through a team of 17 direct and 60 indirect reports across two locations.
• Built client relationships by responding to inquiries, identifying and assessing clients' needs and resolving problems.
• Managed stakeholder expectations from 20+ countries across time-zones.
• Organized workflow and assessed appropriate staffing to provide optimal service.
• Created a well-engaged, high-performing team while reducing attrition by 35% and improving employee satisfaction by 22%.
• Mentored and coached 25+ associates, helping them amplify their performance and fill up senior positions during project expansion.

• Key account management for major brands in the consumer, entertainment and luxury industry.
• Built and strengthened long-lasting client relationships rooted in customer-centricity and service quality.
• Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
• Developed and maintained strong working relationships with clients, partners and other stakeholders.

• Integral part of the CEO's core strategy team, working with C-suites on mid-term and long-term strategy at both corporate and business unit level.
• Helped identify new markets, customer segment and service line for business units by synthesizing research and intelligence into actionable insights.
• Developed business cases for potential opportunities in new segments, markets and offerings.
• Liased with business leaders to create execution plans at a BU level to achieve organizational objectives.
• Created roadmaps for business unit to achieve short and mid term growth objectives.
• Supported the sales team in strategic account management to establish mutually beneficial long term relationships with key clients.
• Created a sales enablement system with supporting marketing collaterals to accelerate the performance of sales teams across geographies.
• Established an internal market intelligence system to capture industry insights and market trends to facilitate strategic business decisions.
• Supported the global sales team with marketing collaterals and prospect specific pitch decks.
• Coordinated with cross-functional teams to create client presentations, RFIs and deliver pilot projects and handle smooth project transitions.

• Monitored and reported industry, market, competitor and consumer trends to the senior management to aid business plans.
• Collated potential client lists and created tailored prospect dockets to facilitate smoother sales conversations.
• Supported the field sales team with marketing collaterals and RFIs.
• Managed the social media handles of the company communicating the brand message clearly and consistently.

• Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
• Kept detailed records of sales and customer information to maintain top-notch service.
• Liaised with customers, partners and vendors to better understand customer needs and recommend appropriate solutions.
• Enhanced product presentation and promotional material displays, working alongside retail representatives.
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• Prepared detailed research reports across Telecom, BFSI and Oil and Gas industries.
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