Ramprasad K

• Acquire right properties by scouting and sourcing potential properties
• Add BTS properties to portfolios
• Manage and handle Landlords
• Rent negotiation
• Responsible to add properties in TN & KL region
• Market analysis to be made on regular intervals to stay with the supply trend
• From scratch build a portfolio of 76 properties over the period of 2 years spread across TN & KL.

• Total portfolio - 1800 beds in Cbe , 5709 beds in Chennai, 1080 beds in Kochi and 410 studio rooms in Chennai as on Sep'2023

• Responsible for overall revenue growth and P&L - We are at 90% occupancy and 95% sold out across TN and KL - 90% demand generation through B2C and 10% from B2B

• Responsible for Supply and Demand in TN and KL

• Responsible for BTL and ATL activities , Digital marketing campaigns, CRM

• Identifying and Hiring top talents

• Preparing Annual budget for Marketing, CAPEX and ensuring bottom line is achieved

• Analysing current market trends and changing the value proposition accordingly

• Preparing AOP in line with the overall organisation objective

• Identifying scope for improvement regularly and ensuring corrective actions are implemented

• Making sure Adherence to the Sales Process is happening at the ground level

• Organizing training programs for Cluster Managers and Associates every quarter

• Responsible for offline demand generation
• Responsible for corporate tie ups
• Major Corporates that are tied up with OYO under my regime are as follows: Automobile industry - TVS Srichakra, Bull Machines, Jayem Automotives, Electrodrive Powertrain pvt ltd
• Apparel Industry – U4IC India LTD (VKC)
• Manufacturing Industry - CRI Pumps, Mahendra Pumps, ROOTS
• Textile Companies – Royal Mills (Classic Polo), SP Apparels (Crocodile), Bannari Amman Textiles Pvt Ltd
• FMCG – KOSCA (distributor of COTY)
• Services Industry (IT) - KGISL
• Responsible for overall revenue growth MOM – we are currently growing at 16.8% MoM
• Making sure Adherence to the Sales Process is happening at the ground level
• Organizing training programs for Demand Managers every quarter.

• Carrying Out Promotional campaigns
• Studying the competitors strategies and interpreting their sales data
• A Blog- that airs the voice of customers and to create better Word of Mouth
• Conducted Market research to analyze competitors, determining brand perceptions, evaluating market penetration and understanding customer needs
• Conducted Market research based on Key Performance Indicators(KPI)
• Partnering with local marketing agencies and vendors
• Performing ROI analysis and GAP analysis on Marketing Campaigns
• Representing our Brand in state level and national level events
• Identifying major schools of the prescribed segment in the assigned area
• Meeting with the owners, directors, principals and teachers, giving presentations and demos about the company products and services
• Responsible for End to End operations of Chennai region
• Sales – Direct and Channel
• Fulfillment center Management
• Channel Sales Management
• Scouting and bringing channel partners on board district wise
• Providing Periodical training
• Collaborating with them to achieve targets for the assigned region
• Hands on Experience in ZOHO CRM to effectively track the performance sales stage wise
• Holding Management Review Meeting every fortnight based on the Key Performance Indicators
• Interpreting and analyzing the previous month’s sales data
• Reporting to the Sales Head on daily basis.

• Carrying out BTL activities and promotional campaigns
• City Launches – brand launch in malls, multiplex
• Partnering with various channel partners to ensure brand visibility
• Event sponsor- Housing.com partnered with TNPL( Tamilnadu Premier League) to ensure the brand visibility
• Carrying out ATL activities as per HO instructions
• Facilitating Strategic tie ups with Hospitals, recreation concerns
• Digital Marketing – Ensuring Brand visibility across all social media platforms
• Coordinating with BD team to frame out effective sales practices
• Analyzing SCORE CARDS on a quarterly basis
• Responsible for revenue generation through listings in rentals, Plot project, New project
• Implemented CRM to effectively monitor the franchise sales and operations.

• Performing ROI Analysis, GAP and SWOT Analysis
• Carrying out Above the line (ATL) and Below the line(BTL) activities
• Market Specific promotional activities
• Events to launch products – like free shaving campaign for after shave products
• Designing POS
• Associating with local media partners
• Managing and coordinating the sales executives to achieve the target
• Quarterly reports generation
• Negotiating Annual Contracts with the customers
• Regularly meeting the Customers and redress their grievances.