Certified sales professional with 4+ years of work experience
Brought in almost 1cr sales for the year 2024 - 25 at Adyar center.
Started as a sales executive now promoted as a manager and handling a branch with my own team.
Spearheaded efforts to introduce the product to a new market with no prior sales or customer base, leading to 5% market penetration within one and half years.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Branch Manager & Senior Student Counselor
2IIM CAT Preparation
11.2021 - Current
Successfully managed a center in Adyar with my team, leading efforts that resulted in the collection of almost close to ₹1 crore within a span of one year.
Led a team to drive 100% sales growth in a market with no historical sales.
Plan and organize monthly and yearly activities to achieve the center's targets and objectives .
Provide training for new employees , ensuring smooth integration into the organization.
Maintain follow-up sheets and reports for performance analysis and future reference.
Managed the entire online department single-handedly for a period of time, successfully achieving targets for two consecutive months.
Managing national-level discount campaigns and manage email and WhatsApp marketing communications to drive engagement and sales.
Participating in various marketing activities, including stalls, webinars, and seminars, to drive brand visibility and increase sales.
Assess marketing potential for colleges that are in my location and conduct research on how to increase the sales.
Involved in the implementation process of Lead Squared CRM for the sales process.
Creating process flow chart for various operations like, incoming call, trial user, walk-in etc.
Customer Relationship Officer
JSW Paints Pvt Ltd.Theni
06.2019 - 01.2021
Conducted market research for 6 months to understand market potential, product that are available, pricing strategy, discounts offered, payment terms, and resulting in the acquisition of 500 of new clients.
Conducted in-depth market research to identify target customers and tailor marketing strategies, resulting in the acquisition of 500 of new clients.
Developed and implemented a comprehensive sales strategy that transformed a previously untapped market, leading to 100% increase in revenue over one and half years.
Facilitated communication between customers, contractors, and internal teams, relaying feedback to the company/managers to facilitate better decision-making and product.
Responsible for retailer appointment, payment collection, addressing customer complaints, and expanding the network.
Expanded the retailer network by appointing 12 new retailers within 12 months, boosting sales and strengthening organizational ties.
Organized regular meetings and marketing activities with contractors to foster trust and deepen relationships with the organization.
Collected around 500+ contractors details and managed to bring in 85+ contractors into using our product on regular basis.
Intern Marketing Analyst
ITC
05.2018 - 07.2018
Conducted market research using SPSS in order to find out the business opportunity in fancy stores for Deo and Non-Deo segment.
Recommended the sales person to visit the non-visited retailers in order to improve the sales and expand their network in Trichy region
Education
MBA -
Thiagarajar School of Management
Madurai, India
04-2019
Bachelor of Engineering - Mechanical Engineering
K. Ramakrishnan College of Engineering
Tiruchurapalli
03-2017
Skills
Lead Generation
Customer Relationship Management
Account research
Presentation Skills
Lead Squared CRM
Business process understanding
Market research
Client relationship management
WhatsApp Marketing
Email Marketing
Accomplishments
Best Manager award for the year 2024
Best sales person of the month received it 4 times.
Implemented Lead squared CRM
Certification
A business manager complete guide to salesforce CRM
Google Analytics for Beginners
Extra – curricular
Runner up – Inferno 2K19 (Intercollege cricket tournament)
Organized IPL Auction in YUKTI 2K19 a national level management fest which consisted of 35 teams from different B-Schools
Member of KAIZEN club in TSM. Organized KIDOREZ, a national level management event by managing nearly 30 Teams from various B-schools
Academic Projects
Participated in the Marketing field activity of selling the products of “Thillai Masala” in Madurai region
Analyzed data collected from 90 respondents through questionnaires to assess “Best online platform to buy products” using excel and identified that amazon.co.in is the best-selling platform
Conducted research on “Study on multiplying brand retail stores” among 150 respondents and analyzed using excel to conclude that there is a relation between customer loyalty and brand expansion
Conducted survey for e-pharmaceutical company KBYTES and Concluded that people prefer buying medicine offline compared to online
Timeline
Branch Manager & Senior Student Counselor
2IIM CAT Preparation
11.2021 - Current
Customer Relationship Officer
JSW Paints Pvt Ltd.Theni
06.2019 - 01.2021
Intern Marketing Analyst
ITC
05.2018 - 07.2018
A business manager complete guide to salesforce CRM
Google Analytics for Beginners
MBA -
Thiagarajar School of Management
Bachelor of Engineering - Mechanical Engineering
K. Ramakrishnan College of Engineering
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LECIA EUBANKSLECIA EUBANKS
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