Ram Reddy Dasula

Roles and Responsibilities:

1. Proficiently managed programmatic campaigns using tools like DV 360 and CM 360, driving impactful results while overseeing day-to-day operations.

2. Spearheaded real-time-bidding (RTB) campaigns on platforms such as Google Display & Video 360 optimizing strategies for optimal outcomes.

3. Monitored campaigns closely within DV 360, extracting and analyzing weekly data to suggest optimization strategies for improved performance.

4. Identified and resolved issues using root cause analysis and meticulous research, ensuring campaigns run smoothly on platforms like DV 360.

5. Recommended process enhancements within DV 360 and CM 360, mitigating operational and financial risks, and optimizing overall campaign execution.

6. Devised strategies and executed multi-platform campaigns, including programmatic video, display, and mobile, to achieve marketing goals.

7. Successfully managed five-digit monthly budgets on DV 360, ensuring efficient allocation and maximizing ROI across programmatic media buys.

8. Extracted, analyzed, and synthesized comprehensive reports, providing insights to inform strategic decisions and showcase KPI achievement.

DIGITAL MARKETING

1. Developed and executed creative marketing content aligned with brand guidelines and objectives.

2. Spearheaded the optimization of online and offline media attribution for accurate performance measurement.

3. My key responsibilities are trafficking, monitoring, and optimization.

4. Collaborated with internal teams to create, deploy, and optimize campaigns for various clients.

5. Analyzed campaign data to identify opportunities for improvement and enhanced targeting.

6. Posting the regular updates in the product through huddles and emails.

1. Involved in working on North East Region Certification in New Jersey, New York, Pennsylvania, and Delaware counties.

2. Quality checking of database on an integrated mainframe system that delivers property ownership and history; Tax assessment & payment data recorded documents like Mortgages, Deeds, Liens, etc., on Data Trace System.

2. Daily, preparing exceptional reports while on quality check of documents.

3. Upgrading of Database using NETTERM and Exceptional Reports.

4. Providing Scan Response for Data Processing Executives and other Executives daily.

5. Error rectification and maintaining standards of Quality as an important function of the Quality Department.