Ramshankar K

• Oversaw business planning and retail operations for leading FMCG brands, including Amul, supporting regional expansion through efficient route planning, inventory management, and replenishment strategies.
• Implemented and trained retail clients on the Amul Ordering Software, automating order cycles, improving inventory accuracy, and creating a more professional and efficient ordering process.
• Conducted regular visits to client locations and head offices, offering technical and marketing support, strengthening relationships with buyers, department heads, and store managers.
• Led seasonal and promotional marketing campaigns across Tier A hypermarkets, increasing product visibility, sales velocity, and engagement for both new and established SKUs.
• Designed and executed tailored marketing strategies for long-tail SKUs and new product launches, boosting shelf rotation and category contribution.
• Analysed market trends, product performance, and consumer behaviour to deliver data-backed insights, enhancing brand positioning and in-store execution.
• Achieved consistent revenue growth, currently managing a business portfolio with £150,000 in monthly revenue from the Amul brand alone, while meeting KPI benchmarks across segments.
• Negotiated pricing, trade terms, and promotional offers with key clients, aligning with brand guidelines and adapting to market needs.
• Played a central role in onboarding two new brands: Fizzy – a frozen natural fruit pulp brand, Le Hive Honey Cake – a popular regional confectionery line.
• Ensured smooth client onboarding, aligning all retail partners with brand policies, merchandising guidelines, and operational practices.

• Managed a diverse sales portfolio of over 37 brands, achieving business revenue and KPI targets consistently across the Midlands region.
• Maintained long-term, value-driven relationships with key buyers, store managers, and distribution partners.
• Conducted store visits and retail audits to understand market needs, merchandising opportunities, and competitor activities.
• Supported order planning and forecasting, ensuring optimal inventory levels and timely product availability.
• Identified new business opportunities by analyzing consumer behavior, sales data, and market trends.
• Implemented promotional campaigns in collaboration with the marketing team to improve brand visibility and sales growth.

• Led data analysis and category reviews for key accounts, identifying growth opportunities through market, shopper, and customer insights.
• Created category-led presentations and proposals for retailers, supporting range reviews and merchandising plans.
• Monitored sales performance, product mix, and pricing trends to support business planning decisions.
• Prepared weekly and monthly inflation trackers for major product categories.
• Supported category and commercial teams with market insights, trend analysis, and project-based tasks.

Analyzed customer buying trends, market conditions, and competitor actions to develop and implement sales and marketing strategies.

• Successfully launched the AMUL range of Frozen Snacks (Happy Treats), achieving targeted sales within the initial quarter.
• Maintained strong relationships with established accounts and prospected new retail clients, achieving consistent sales targets.
• Assisted in business planning and route optimization to improve delivery efficiency and market coverage.
• Coordinated and executed in-store promotional campaigns in alignment with brand guidelines.
• Onboarded 30+ new outlets within a span of 16 months.

• Prepared and reviewed federal and state tax returns, ensuring compliance with corporate requirements.
• Trained new interns and staff on tax processes and software tools.
• Communicated complex tax concepts to non-technical stakeholders in an easily understood manner.
• Received the Exceptional Client Service award for outstanding client handling and issue resolution.