Ramu Katta
Senior Account Manager
Hyderabad,TG
Summary
Results-driven Senior Programmatic Account Manager with over 7 years of experience in digital media, programmatic advertising, and data-driven campaign management. Proven expertise in optimizing programmatic strategies, leading high-performing teams, and managing multimillion-dollar budgets across industries including automotive, telecom, healthcare, and finance. Adept at client relationship management, strategic media planning, and performance analytics, delivering measurable results and exceeding KPIs. Passionate about leveraging data-driven insights to enhance advertising solutions
Overview
12
12
years of professional experience
4
4
Certification
Work History
Senior Account Manager
Paragon Digital services
Hyderabad
08.2021 - Current
- Spearheaded programmatic media strategies, optimizing campaign performance and exceeding KPIs.
- Managed multimillion-dollar programmatic advertising budgets, ensuring ROI-driven execution.
- Led a team of programmatic analysts, ad operations specialists, and account managers.
- Developed and executed strategic media plans, aligning with clients' brands and performance objectives.
- Analyzed campaign performance data, providing insights for optimization and growth strategies.
- Successfully managed high-profile clients including Jaguar Land Rover, T-Mobile, BMW, GAMMA, and Galderma.
- Delivered post-campaign analysis and strategic recommendations to improve future media investments.
- Identified upselling opportunities and expanded existing accounts, driving revenue growth.
Lead - Ad Operations
Audience Group
Hyderabad
03.2020 - 07.2021
- Oversaw end-to-end programmatic campaign execution in DV360, TTD, Teads, Pulsepoint, and Vistara.
- Provided strategic campaign consultation and monthly performance reports using Tableau & Data Studio.
- Led a team of campaign managers, optimizing ad performance and efficiency.
- Achieved 38% visibility improvement for key clients, resulting in significant brand lift.
- Streamlined operational workflows, enhancing team productivity and campaign execution.
Senior Product Engineer
HCL Technologies
Hyderabad
02.2018 - 03.2020
- Provided technical support for Google Ad Manager 360, resolving complex SSP-related issues.
- Assisted North American clients with programmatic and direct campaign operations, including display, video, and native advertising.
- Optimized AdX yield strategies, increasing publisher revenue.
- Conducted training sessions for newly onboarded employees, enhancing operational efficiency
Senior Process Executive
Cognizant
Hyderabad
08.2016 - 01.2018
- This process aims to categorize the boosted video ads and identify the breaches according to Government Guidelines and Facebook policies
- Restrict policy violating videos and allow the suitable content to go Live on Facebook ads
- QA and audit the flagged videos
Analyst
Global Logics
Hyderabad
05.2013 - 07.2014
- This process aims at modeling 3D interior layouts of different structures based on the client demands and then publishing it live on maps thus making it helpful for the users to search those structures on Google maps
- For this we use tools like Sketch Up, NYX and Building Maker
Education
M.Tech - CTM
National Institute Of Technology
Warangal04.2016
B. TECH - Civil Engineering
Malla Reddy Institute Of Technology
Hyderabad04.2012
Skills
- DV360
- The trade desk
- Pulsepoint
- Google ads
- Teads
- Vistara
- Adform
- Google ad manager
- Tableau
- Google analytics
- Radar
- Liveramp
- Oracle
- Media planning
- Brand development
- End to end account management
- Programmatic advertising
Accomplishments
- Received the Rising Star Award at Paragon Digital services and also the star performer three times over three years
- Earned four Spotlight Awards for outstanding performance during 2016-2017 at CTS
- Recognized as an Outstanding Performer at HCL in 2019, achieving the Best CSAT Record with zero DSATs over a period of 13 months
Hobbies and Interests
- Photography
- Travelling
- Cricket and Badminton
Personal Information
Title: Senior Account Manager (Programmatic)
Certification
- DV360 (Display and Video)
- Google ads
- Google analytics
Languages
Telugu
First Language
English
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1
Timeline
Senior Account Manager
Paragon Digital services
08.2021 - Current
Lead - Ad Operations
Audience Group
03.2020 - 07.2021
Senior Product Engineer
HCL Technologies
02.2018 - 03.2020
Senior Process Executive
Cognizant
08.2016 - 01.2018
Analyst
Global Logics
05.2013 - 07.2014
M.Tech - CTM
National Institute Of Technology
B. TECH - Civil Engineering
Malla Reddy Institute Of Technology
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