Ramya Dhamodharan
SEO Specialist
Chennai
Summary
Digital Marketing Consultant offering 11 years of related experience, building a digital-first culture across Technology (Consult, UX, QA, Dev) Product Management & Marketing departments. Skilled in evaluating needs and implementing strategies that increase revenue and brand growth. Bringing forth board knowledge towards technology through Community of practice.
Overview
11
11
years of professional experience
37
37
years of post-secondary education
4
4
Languages
Work History
SEO Specialist
Fefundinfo Pvt Ltd
Chennai
01.2016 - Current
- Developed and apply both strategic and tactic digital marketing roadmap with a focus on driving acquisition and conversion
- Established Community of Practice across technology to widespread the knowledge and help others to understand the basics and collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Worked with other consultants to understand the challenges in technology and recommended changes to website architecture, content to improve visibility, SEO positions for target keywords in accordance with development methodology.
- Implemented automation for the Seo tags and Performance loading along with the smoke test run by QA.
- Implemented DevOps and act as a partial Scrum Master role for the UX dept.
- Providing Seo scorecards that includes insights on product stability and the impacts of Seo along with the solutions to the product consultants. Through this created customized marketing materials to increase product awareness.
- Crew member of the UX team to give prototype suggestions and the challenges for the betterment of the design to improve UX.
- Part of Consult team to drive business ideations and innovations for new technology.
- Wider Knowledge in handling tools like Azure App Insights, PowerBi, Google Data studio, HubSpot marketing, new relic, GA, GTM, Heat Maps etc
- Reduced 30% expenses on automation, third party rendering and other tools that is not widely in use.
- Assisted in Tech Due diligence strategy and publishing reports to CO's across all products
- Successful migration for all products in its newer platforms (GA4, New CRM, Platform Migration)
- Increased traffic by 30% through identifying causes and fixes of anomalies. Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
SEO Executive
Lumina Datamatics
Chennai
06.2014 - 12.2015
- Developing and maintaining the Lumina Datamatics website and optimizing, and enhancing campaigns based on current trend data
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, and landing pages
- Closely worked with marketing teams to help and support in banner conversions
- Produced and submitted weekly reports outlining progress against KPI objectives
- Helped & developed social media pages to promote businesses.
- Created dynamic SEO strategies to exceed market competitors and meet the needs.
- Implemented search engine optimization recommendations & best practices.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
SEO Executive
Sulekha.com
Chennai
05.2013 - 06.2014
- Utilized search engine optimization and emphasized importance of link building.
- Developing and improving websites to enhance natural search rankings
- Providing insights and trends through GA
- Responsible for Keyword Research, Content Creation & Marketing, Creating & Promoting Infographics and running Campaigns
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Developed and implemented quality link-building strategies.
SEM Executive
Dotcom Info way
Chennai
11.2012 - 04.2013
- Exceeded goals through effective task prioritization and great work ethic.
- Providing insights and trends through Bright edge and Google Analytics bi-weekly.
- Created SEO plans and communicated deadlines to complete projects on time.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Web Developer/SEO Analyst
Contempo Technologies
Chennai
10.2011 - 11.2012
- Created site layout and user interface using HTML and CSS practices
- Developed company website using and by converting designs to HTML code.
- Planned website development, converting mockups into usable web presence with HTML, & JavaScript
- Engaged with clients to plan and optimize site issues and queries.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Created content strategies for digital media.
Education
B. Tech - I.T
Arunai Engineering College
Tiruvannamalai 06.2009 - 01.2011
Diploma. (CSE) - undefined
Ranipettai Institute of Technology
10.1972 - 01.2008
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Hr. Sec School from Little Flower Convent
Skills
Data analysis & SegmentationA/B TestingPowerBiProduct Scorecards
Strategic Planning
Google Analytics Full HistoryHubSpot hub, new relic, and Deep CrawlCRMTimeline
SEO Specialist
Fefundinfo Pvt Ltd
01.2016 - Current
SEO Executive
Lumina Datamatics
06.2014 - 12.2015
SEO Executive
Sulekha.com
05.2013 - 06.2014
SEM Executive
Dotcom Info way
11.2012 - 04.2013
Web Developer/SEO Analyst
Contempo Technologies
10.2011 - 11.2012
B. Tech - I.T
Arunai Engineering College
06.2009 - 01.2011
Diploma. (CSE) - undefined
Ranipettai Institute of Technology
10.1972 - 01.2008
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Hr. Sec School from Little Flower Convent