Ramya Naveen
Digital Marketing Specialists
Bangalore
Summary
Digital marketing aspirant with a passion for driving brand awareness and engagement. Seeking to leverage skills and knowledge to contribute to the success of a dynamic organization. Committed to staying abreast of the latest industry trends and applying innovative strategies to achieve marketing objectives. Resourceful team player with experience with common software applications and social media platforms. Well-versed in business organization and strategies for successfully modernizing workplaces. Skilled at project support with proven history of solutions-oriented problem-solving.
Overview
6
6
years of post-secondary education
1
1
Certification
Work History
Performance Marketing Intern
Bold & Beyond Marketing agency (Formerly know as Meraki Creative Inc)
- Assisted in design process for promotional materials which contributed to raising brand awareness among target audiences.
- Executed ads across Google and Meta and generated impressive ROI greater than 20%.
- Have performed Brand research and competitor analysis.
- Performed SEO activities for Bold&Beyond for brand re-purposing.
Digital Marketing Specialist
Namma Technologies Pvt Ltd
12.2023 - Current
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Championed data-driven approach to decision-making, consistently evaluating and adjusting strategies based on insights gained.
- Deployed ads across various platforms like GDN and Meta and generated 10 % increase in ROI.
Education
Post Graduate Programme in digital marketing - Digital Marketing
Great Lakes Executive Learning
Bangalore 01.2023 - 08.2023
Pgdm in HR -
Liba,loyola-chennai
Chennai, India 08.2010 - 07.2011
Bachelors of Engineering in computer science -
RMK UNIV/Anna UNIVERSITY
Chennai, India 07.2005 - 08.2009
Skills
Performance Marketing: Executed and optimized data-driven paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to achieve 20% increase in conversion rates
Search Engine Optimization (SEO): Proficient in optimizing websites for improved search engine rankings, keyword research, and on-page optimization techniquesSocial Media Marketing: Experienced in creating and managing social media campaigns across various platforms, driving brand engagement, and analyzing performance metricsPay-Per-Click Advertising (PPC): Skilled in developing and optimizing PPC campaigns on platforms like Google AdWords and Facebook Ads, maximizing conversions while minimizing costsContent Marketing: Proven ability to create compelling and persuasive content for blogs, social media, email marketing, and other digital platforms to attract and engage target audiencesEmail Marketing: Knowledgeable in creating effective email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads and drive conversionsDigital Advertising: Familiar with various advertising channels, such as display ads, remarketing, influencer marketing, and affiliate marketing, to increase brand visibility and reachMarketing Automation: Proficient in using marketing automation platforms like HubSpot or Mailchimp to streamline processes, nurture leads, and deliver personalized customer experiencesWebsites
Certification
Currently pursuing a Digital Marketing executive course.
Eportfolio
https://eportfolio.mygreatlearning.com/ramya182
Projects
Created a Facebook Ad Campaign for Personal Digital Property and analyzed the performance using tools like Facebook ads manager and Facebook business account. Strategized and executed Adword campaign for personal digital property using Google Ads keyword and campaign management skills. Identified the aims and goals of the Primary Digital Property and built a website from scratch using cms wordpress. Content Marketing plan was formulated for the Primary Digital Property based on the 3H (Hero, Hub, Hygiene) approach. A specific Hero content was also produced and published on the Primary Digital Property.
Timeline
Digital Marketing Specialist
Namma Technologies Pvt Ltd
12.2023 - Current
Post Graduate Programme in digital marketing - Digital Marketing
Great Lakes Executive Learning
01.2023 - 08.2023
Pgdm in HR -
Liba,loyola-chennai
08.2010 - 07.2011
Bachelors of Engineering in computer science -
RMK UNIV/Anna UNIVERSITY
07.2005 - 08.2009
Performance Marketing Intern
Bold & Beyond Marketing agency (Formerly know as Meraki Creative Inc)