Ramya Veena
Assistant Manager - CRM
Hyderabad
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
15
15
years of professional experience
Work History
Assistant Manager Retention
Head Digital Works
10.2025 - 12.2025
- Owned customer retention strategy and lifecycle roadmap across acquisition, engagement, reactivation, and loyalty.
- Designed AI-driven, multi-channel lifecycle journeys across email, push, SMS, and in-app to drive engagement and revenue.
- Built segmentation and personalization frameworks using behavioral data, geo signals, and DAU/MAU trends.
- Owned continuous experimentation through A/B testing, funnel analysis, and cohort tracking to drive sustained improvements in retention and LTV.
- Led real-time journey orchestration with behavioral triggers to improve retention and customer lifetime value.
Retention Marketing Lead
Head Digital Works
04.2023 - 10.2025
- Designed and executed communication journeys through Clevertap for New player campaigns, reactivation and BAU campaigns.
- Monitored and evaluated core retention KPIs to inform lifecycle strategy and campaign decisions.
- Owned end-to-end campaign delivery, ensuring quality, timely execution, and data-backed post-campaign insights.
- Partnered with product, analytics, and tech teams to align lifecycle strategy and data readiness.
- Supervised a team of 5, driving operational efficiency through daily planning, coaching, and execution oversight.
CRM Executive
Head Digital Works
12.2021 - 03.2023
- Owned end-to-end lifecycle campaigns and journeys in CleverTap, from setup to optimization, using conversion, click, and CTR insights to improve performance.
- Partnered with content and design teams to deliver data-backed communications, banners, offers, and missions aligned with retention goals.
- Executed and optimized offers and missions via the admin panel, ensuring accuracy, compliance, and seamless customer experience.
Marketing Executive
Games 24Xy7
04.2020 - 12.2021
- Coordinated stakeholders and owned monthly campaign calendars.
- Optimized major tournaments, driving 10% uplift and higher retention.
- Led Meta retargeting campaigns for high-impact tournaments.
- Ran cross-channel A/B tests on language, creatives, and content.
Ads Specialist
Synergos Marketing Agency
09.2018 - 03.2020
- Drove 25%+ CVR across acquisition campaigns in eCommerce, real estate, B2B, and healthcare.
- Optimized performance via A/B testing, bidding, budgets, and audience segmentation.
- Scaled SEM and LinkedIn campaigns across Dubai & Gulf, delivering 100+ eCommerce conversions.
Digital marketing Executive
Alron IT Company
07.2016 - 08.2018
Customer Service Associate
Amazon.com
01.2011 - 01.2013
Education
Masters of Fashion Management -
NIFT Chennai
01.2016
Skills
CRM Platforms: Clevertap, Event detection system, Webengage, Moengage, Plotline, Braze
Management Tools: Jira, Asana
Analytics: Tabluea, Mixpanel, Holistics
Ad Platforms: Meta, Google, LinkedIn
Communication Channels: SMS, Whatsapp, Push, Email, Inapp
Accomplishments
- Drove 15% increase in retention revenue through strategic BAU campaign planning and segmented user targeting.
- Worked on real time lifecycle marketing automation campaigns driving 2 Cr incremental monthly revenue with ROI of 2.3.
- Implemented new user onboarding journeys from D0 to D15 for Poker apps achieving 30% retention rate.
KEY COMPETENCIES
- Retention & Lifecycle Strategy
- Marketing Automation & Journeys
- AI-Driven Personalization & Segmentation
- Funnel & Cohort Analytics
- Revenue & LTV Growth
- A/B Testing & Optimization
Timeline
Assistant Manager Retention
Head Digital Works
10.2025 - 12.2025
Retention Marketing Lead
Head Digital Works
04.2023 - 10.2025
CRM Executive
Head Digital Works
12.2021 - 03.2023
Marketing Executive
Games 24Xy7
04.2020 - 12.2021
Ads Specialist
Synergos Marketing Agency
09.2018 - 03.2020
Digital marketing Executive
Alron IT Company
07.2016 - 08.2018
Customer Service Associate
Amazon.com
01.2011 - 01.2013
Masters of Fashion Management -
NIFT Chennai