RamyaSri Karumanchi
Hyderabad
Summary
Results-driven digital marketing professional with extensive experience at Cognizant Technology Solutions, specializing in Google Ads management and campaign optimization. Proven track record in enhancing lead generation and conversions through strategic keyword analysis and policy compliance. Adept at delivering actionable insights and fostering team collaboration to achieve high-quality outcomes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Process Executive
Cognizant Technology Solutions
09.2024 - Current
- Plan, execute, and optimize Google Ads campaigns driving improvements in lead generation, conversions, and brand visibility.
- Monitor and evaluate campaign performance using Google Ads analytics and reporting tools, delivering data-driven insights to enhance campaign outcomes.
- Conduct keyword analysis, ad quality checks, and campaign diagnostics to improve ad relevance and performance.
- Identify and resolve campaign delivery, policy compliance, and conversion tracking issues, ensuring smooth ad operations.
- Apply Google Ads policies and Trust & Safety guidelines to maintain platform integrity and advertiser compliance.
- Collaborate with cross-functional teams to improve campaign effectiveness, quality scores, and advertiser satisfaction.
- Maintain high accuracy and productivity while managing high-volume ad reviews and campaign-related workflows.
Business Operations senior Associate
Accenture
02.2018 - 09.2024
- Handled all the workflows such as Classic Ads, Political Ads and Hold for review queues.
- Provided comprehensive solutions for website performance - to enhance the visibility of websites on the Internet.
- Provided training to the team members on to review process & Google policies and performing quality audits.
Education
MBA -
Gitam University
Vijayawada01.2019
Skills
- Google Ads management
- Keyword research and analysis
- Conversion tracking
- Policy compliance
- Quality score optimization
- Campaign reporting
Projects
Project #2 –Google Ads
Client: Google,
Organization: Cognizant Technology Solutions
Role: Senior Process Associate
- Plan, execute, and optimize Google Search campaigns to drive leads, conversions, and brand visibility
- Monitor campaign performance using Google Ads analytics, and provide data-driven insights
- Conduct keyword research, ad quality checks, and campaign diagnostics to improve performance
- Resolve policy, tracking, and delivery issues to ensure smooth campaign operations
- Apply Google Ads policies and Trust & Safety guidelines for compliance
- Collaborate with teams to improve campaign effectiveness and quality scores
Project #1 –Google Ads trust and safety
Client: Google
Organization: Accenture
Role: Business Operations Senior Associate
- Managed workflows, including Classic Ads, Political Ads, and Hold-for-Review queues
- Reviewed ads and provided solutions to improve website performance and visibility
- Trained team members on Google Ads policies and review processes
- Conducted quality audits to ensure accuracy and compliance
Awards
- Best Performance award 'RNR'
- Star of Business - 100% Production and Quality
- Mentoring and auditing quality
Certification
Google Ads Search Certification.
Accomplishments
Best Performance award “RNR”
Star of Business – 100% Production and Quality
Mentoring and auditing quality
Star of Business – 100% Production and Quality
Mentoring and auditing quality
Timeline
Senior Process Executive
Cognizant Technology Solutions
09.2024 - Current
Business Operations senior Associate
Accenture
02.2018 - 09.2024
MBA -
Gitam University