RAMYASRI V
Hyderabad
Summary
A management professional with 5 years+ of CPG/ FMCG experience in areas of Revenue growth management, Pricing analytics, Promotional analytics, Campaigns, Digital Marketing, Market Research, Product Launch and Key account management.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Sr Manager - Product Specialist
Sids Farm
02.2024 - Current
- Manage D2C Sid's Farm App operations, customer experience and growth.
- Business owner of Amazon Sales through Ads optimization and Listing
- Develop international market entry strategies and documentation process.
- Design and implement customer acquisition, retention, and loyalty programs.
- Handle Instagram Influencer Marketing for both Hyderabad and Bangalore.
- Google Ads and Meta Ads for leads generation, Remarketing and Branding.
- Weekly BTL activities at Societies, Store Branding and Dairy Exhibitions
- Plan and monitor multi-platform marketing campaigns for business growth.
- Managed annual business of ₹5 crore and heading team of 35 employees
- Conduct market research on consumer behavior, packaging, competitors, and study customer trends, NPD requirements and Marketing strategy.
- Working with Agencies: Digital & Designs, Amazon, International Documentation, International Research and Delivery partners
- Handson CRM Tools: Moengage, Gupshup, Zoho, SalesForce, InciteSol.
Marketing Manager E-Commerce & ATL
Paradise Food Court Pvt Ltd
07.2022 - 01.2024
- P&L owner of E-commerce business in Swiggy, Zomato, Amazon, Paradise Own App overall business of 100 Crore annually
- Managing levers like discounting, spends, visibility and inventory to maximise revenue on online food delivery platforms
- Conducting price elasticity tests and ensuring optimal pricing on SKU level to increase sales based on seasons
- Create Sales Analytics dashboard and presentation for value-driven insights and analyse Return on Marketing Investments
- Ads, discounts and offers based on Time slots, Geo, consumer segments, Cuisine, seasonal, stores, state, city to revenue growth
- Market Research on consumer behavior with data from 1K interviews and 1 Lakh surveys on brand and App experience
- Review performance of all SKUs/categories across NRM levers, pricing initiatives along with competition landscaping
- NPD launch strategy for 20 new products with integrated campaigns
- Cost Reduction by introducing variable packaging cost on online orders ~2 Crore and value addition to EBITA
- Key Projects: Swiggy Late Night capturing 70% of night orders market share and Zomato Intercity delivery resulted 10% daily orders growth
- Own App Lead: Performance and Funnel optimization, Pricing strategies, build features for improving customer experience
- Moengage Tool used to analyse Customer experience/journey mapping/churn/micro segmentation
- Digital campaigns: Way2News CPM, App downloads and loyalty
- ATL: Zoomaland Event, 2 versions of TV Commercial, Radio, Newspaper Ads, TV Shows, Liger Movie association, OOH media Ads
- Cross Branding Activation Paradise with Coca-Cola for IPL Cricket campaign resulted in 30% increase in average order value
Deputy Marketing Manager-FMCG Dairy
Heritage Foods Ltd
12.2020 - 06.2022
- 360 Degree Marketing worked across all Dairy channel partners - GT, MT, HoReCa, Milk Agents, Push carts, Cash & Carry, and E-commerce
- Market Research on Brand health, customer profiling, NPS analysis, Market Mapping, Product development, and Market analysis
- Data Collection: Blend Test, Retail Audit, Mystery Shopping, on-field Marketing opportunities, customer feedback, surveys, focused group
- Identifying whitespace for launching new products, driving marketing Mix , optimizing Promotions and product roadmap
- Handled E-Com accounts: Amazon, Instamart, Milkbasket, Bigbasket
- Promotions: MyGate Milk Subscription campaign, Swiggy Instamart Aha cooking Show, Promoter activity across 100 MRF stores, Trade promotions across GT channel, Paytm cross promotion campaign
- Milestone: Presented Ghee research case to key stakeholders and launched New Ghee pack design, packaging, pack size and prize
- GTM: Launched 30 new products, 15 cities, 1K Pushcart, 10K Parlors
- ATL & BTL: OTT Ads, TV Show sponsors, Radio, Newspaper, Dairy Expo, Events, RWA activities, Merchandising, Retail Branding, OOH Ads
- Design: FMCG product Pack & marketing collateral visual designs focusing on brand recall, regulations and decision factors
- Handled 20 Crore Marketing Budget and worked across 10K+ agencies in media, design, print, marketing collaterals, packaging
Marketing Officer- Ecommerce FMCG
Ebutor Distribution Private Limited
08.2019 - 11.2020
- Own P&L of key accounts: Godrej, Dabur, Reckitt Benckiser, Jyothy Labs, Emami, 3M, Heinz, Wrigley, Mars, and Indo National
- Managed end-to-end Demand supply, sales analytics, pricing strategy, price elasticity, revenue growth strategy
- Stakeholder Management: B2B alliance Onboarding, margin negotiations, TOT closure, Joint business plan (JBP), B2B2C strategy
- Forecasting SKU level, manage funnel pipeline, analyse data driven- market trends, customer/consumer Insights, Funnel analysis
- Trade Promotion & ROI Analytics, optimizing Profit Margins to deliver primary & secondary targeted annual goals
- Created sales dashboards and presentations to drive value insights
- Worked across cross functional internal and external stakeholders, handled overall 13 Crore annual business
- Managed more than 50 company owned distribution units PAN India
- Onboarded 3 FMCG brands each of 1 crore business annually resulting to revenue growth and expand portfolio
- First to Launch Boroplus Hand sanitiser single SKU during COVID’19, GTM and Market entry strategy hit 50 Lakh GMV target
Education
PGDM - Business Management, Marketing
Indian Institute of Management (IIM)
Tiruchirappalli2018
B.Tech - ECE
National Institute of Technology (NIT)
Tiruchirappalli2016
Skills
- 360-degree Campaigns
- Market Research
- Go-To-Market
- Data Visualization
- Revenue & Profit Growth
- Pricing Strategy
- Trade Promotions
- Marketing Analytics
- Stakeholder Management
Certification
- Power BI
- Advanced Excel
- Google Analytics
- Digital and Social Media Marketing
Accomplishments
- Heritage Ghee New pack Revamp resulted in 120% sale growth
- Cross Branding Paradise with Coca-Cola, 30% growth in AOV
- Launched Swiggy Late night and Zomato intercity with Paradise
- Star Performer for Growth strategy
- Launched 50+ FMCG Products
- Network of 10K+ Vendors
- 10 Lakh+ Consumer Research
Languages
English
Tamil
Telugu
Hindi
Timeline
Sr Manager - Product Specialist
Sids Farm
02.2024 - Current
Marketing Manager E-Commerce & ATL
Paradise Food Court Pvt Ltd
07.2022 - 01.2024
Deputy Marketing Manager-FMCG Dairy
Heritage Foods Ltd
12.2020 - 06.2022
Marketing Officer- Ecommerce FMCG
Ebutor Distribution Private Limited
08.2019 - 11.2020
PGDM - Business Management, Marketing
Indian Institute of Management (IIM)
B.Tech - ECE
National Institute of Technology (NIT)
Similar Profiles
MADISON NEUBERTMADISON NEUBERT
Server at Sids GarageServer at Sids Garage
Corbin BrightbillCorbin Brightbill
Line Cook at Sids GarageLine Cook at Sids Garage
Taj BrownTaj Brown
Volunteer at 'Shine For Indie' Community Event For SIDS & KidsVolunteer at 'Shine For Indie' Community Event For SIDS & Kids