Ranadeb Paul
Advertising, Events & Marketing Professional
B6 1404, Elita Promenade, JP Nagar 7th Phase, Bangalore,Karnataka
Summary
An ambitious, well networked professional, with varied experience in Brand Marketing, Experiential Marketing, Out-of-Home Media & Communication, Activation & Retail Branding, Events & Entertainment, Lifestyle, Sports & Celebrity Management, Journalism & Mentoring. A mentor, equipped with a sound academic background & Industry Expertise spanning over 29 years. Have managed the brand endorsements of M.S. Dhoni, the skipper of the Indian Cricket Team from 2007 to 2010 and Chennai Super Kings, the IPL Franchise during 2008 & 2009. Conceptualized, owned and organized an extremely popular fashion event in Kolkata, India, called “Kolkata Fashion Week” Successfully launched and managed the famous “Incredible India” Out-of-Home Advertising Campaign for the Ministry of Tourism, Govt. of India in three continents & six countries, three years in a row. Versatile, able to perform multiple tasks in pressured environment, possess proven people skills, extremely proficient in both interpersonal & group communication. An avid learner, a patient listener, a passionate traveller, a nature enthusiast.
Overview
31
31
years of professional experience
6
6
years of post-secondary education
Work History
Senior Vice President - Business
BMEG Private Limited
07.2024 - Current
- Company Overview: A VERSE Group Company
- Heading the OOH, Experiential, BTL & Retail Branding division in BMEG for South & East India.
- Have mentored & managed a team of 15 across regions.
- Acquired & managed Clients Like Rapido, Porter, Casa Grand Developers, Ampere (Greaves Mobility), ABFRL (Peter England & Tasva), Nature’s Basket to name a few.
- Have successfully launched and managed multiple national brand campaigns across the geography of the country.
- Have been working closely with the senior management team at BMEG to implement the growth strategy of the company.
- A VERSE Group Company
Founder Director & CEO
Mindscapes Enhance Communications Private Limited
07.2017 - 06.2024
- Spearheaded the company for specialized services in Experiential & engagement Marketing, OOH, BTL & Retail Advertising & Branding, Offline Content Development.
- Acquired & served Clients Like Hindustan Unilever Limited (Surf Excel Matic, Vim Gel, Horlicks), go-mmt Group (redBus, goIbibo, makemytrip), Gaadiweb (Cardekho.com), Swiggy, Mohan Clothing Company (Blackberrys), Arvind (arvind stores), Ixigo to name a few.
- Have successfully launched and managed multiple national brand campaigns across the geography of the country.
- Have successfully managed the content development assignment for red:hotel (a go-mmt initiative) across 16 states & 60 cities.
Chief Executive Officer
NOMAD Marketing Services Pvt Ltd
09.2016 - 07.2017
- Headed the OOH Agency startup venture initiated by The Tribes Group (Tribes Communication Pvt Ltd).
- Had set up the offices in North, West, South & East & got the team on board in all the regions.
- Front-ended critical business wins and made significant inroads with national client accounts.
Head, Brand Marketing
Mantis Technologies Pvt Ltd
09.2015 - 08.2016
- Company Overview: travelyaari.com
- Headed the Brand Marketing Division of one of the largest travel tech portals in India.
- Gave the Brand travelyaari a complete makeover, with a new logo & a changed identity, with an integrated service offering true to the trending tagline #YourFriendForTheRoad.
- Headed & Managed the entire team of Brand Marketing Manager, Product Manager, Digital Marketing Manager & Market Analysts.
- Designed & managed the overall Brand Strategy & the corresponding Brand Elements to maximize the equity of the Brand Travelyaari.
- Oversaw the entire brand marketing activities including campaign planning, liaising with the creative and the media agencies, designing brand promotion and media strategies.
- Planned, designed & oversaw the Affiliate Marketing Strategies.
- Travelyaari.com
Associate Vice President – Business Head South & East & National Lead Retail
Kinetic Advertising India Pvt Ltd
09.2012 - 09.2015
- Company Overview: a WPP Company
- Headed Business for South & Eastern India and driving retail business for Kinetic Nationally.
- National Lead for Airport/ Transit media planning & buying.
- Single-point liaison in India with Aviator Global for key Airport media planning & inventory offerings.
- Part of the core management team in Kinetic India.
- Developed shift in focus from client servicing to business wins & growth.
- Ensured number one position for Kinetic in South India with aggressive new business wins and retention of all key accounts over 2013, 2014 & 2015.
- Personally managed key global accounts like Accenture, IBM, Nike, Lenovo in India.
- Other major accounts included MFL (VH, LP, AS, PE), Myntra, Apollo Hospitals, Ola Cabs, Max Retail, Shell, Indian Terrain, Turtle Ltd, Urban Ladder, Arvind Fashion (FM, CK, USPA) to name a few.
- Drove media partner management & media buying across South & East through local buying teams in each office.
- Initiated retail business for Kinetic both in National & in regional level and have won key business in retail from clients like redbus.in, Air Asia, Ruosh etc.
- Mentored a performance led team of over 60 members across all offices in South & East with infusion of young talents and retention of proven achievers.
- Initiated recruitment of management trainees through campus interviews for the first time in Kinetic.
- Initiated & drove the digital & social media marketing initiative for Kinetic India.
- Achieved growth of 53% on billing & 142% on total revenue extraction for South and 10% on billing & 28% on revenue extraction for East in FY 2014.
- FY 2015 till September had seen a growth of 42% on Billing & 30% on revenue extraction for South and 24% on billing & 20% on revenue for East over YTD 2014.
- Successfully led the Vodafone client servicing team across all circles in South & East to achieve client delight and 1.5 x growth in business.
- Won Lenovo “Campaign of the year award” for Lenovo K900 smart phone launch campaign in 2014.
- A WPP Company
Founder Partner
Media Mindscapes
01.2003 - 12.2012
- Company Overview: Bangalore, India
- Founder Partner in the out-of-home specialist agency.
- Expanded from one office in Bangalore to 4 offices in Bangalore, New Delhi, Mumbai & Kolkata and established a nationwide clientele & operational network.
- Successfully launched and managed the famous “Incredible India” Out-of-Home Advertising Campaign of Ministry of Tourism, Govt. of India in global markets, in New York, London, Paris, Zurich, Singapore & Dubai for 3 consecutive years between 2005 & 2007.
- Handled the Product Launch Activities in the Indian Market for brands like Tommy Hilfiger, Nautica, Suzuki Motorcycles, Haier etc.
- Created and retained a clientele of more than 18 across India, including TESCO HSC, Arvind Brands, VF Arvind & VFC India, Suzuki Motorcycles India, Britannia Industries, Madura Garments, to name a few.
- Trained & mentored a team of 32 young talents during the tenure.
- Bangalore, India
Founder Director & Head of Client Relations
Mindscapes Maestros Events & Sports Management Pvt Ltd
01.2007 - 12.2011
- Company Overview: Bangalore, India
- Exclusively managed the endorsements, advertising assignments & off the field activities of celebrity sportsman & Indian Cricket Captain Mahendra Singh Dhoni (2007 – 2010).
- Signed endorsement deals with clients like Aircel, Maxx Mobilink, Godrej Hershey, TVS Motors, Reebok India, Titan Industries, Dabur India, Lafarge India, Parle Products, GSK, Cello, to name a few.
- Remained the Marketing Agent for the Indian Premiere League (IPL) Franchise Chennai Super Kings for 2 years in 2008 & 2009.
- Signed sponsorship deals with brands like Aircel, Reebok, Peter England to name a few.
- Conceptualized, owned and organized an extremely popular fashion event in Kolkata, India, called “Kolkata Fashion Week” in the years 2009 & 2010.
- Conceptualized & managed numerous corporate events & entertainment programmes across India for clients like Lafarge Cements, Titan Industries, Godrej Hershey’s, Dainik Bhaskar Group, UB Group, to name a few.
- Bangalore, India
Manager, Key Accounts, All India
Vantage Advertising Pvt. Ltd.
01.2001 - 12.2003
- Company Overview: Bangalore, India
- Created key all-India accounts like Britannia Industries Ltd, SAB TV Network, Arvind Brands Ltd & Arvind Fashions Ltd to name a few.
- Successfully launched 12 new products of Britannia pan India through various out-of-home media.
- Bangalore, India
Sr. Executive Business Acquisition
Selvel Advertising Pvt Ltd
01.1996 - 12.1998
- Company Overview: Kolkata, India
- Kolkata, India
Executive Business Acquisition
Selvel Advertising Pvt Ltd
01.1995 - 12.1996
- Company Overview: Kolkata, India
- Kolkata, India
Assistant Sub-Editor
Sambad Pratidin
01.1994 - 12.1995
- Company Overview: a vernacular News Daily
- A vernacular News Daily
Education
Bachelor of Arts (B.A.) - English Literature
The University of Calcutta
01.1988 - 01.1991
Master of Arts (M.A.) - Mass Communication & Journalism
The University of Calcutta
01.1992 - 01.1994
Post Graduate Diploma in Management - Marketing
St. Josephs College of Business Administration
01.1999 - 01.2000
Executive Training Programme - undefined
Indian Institute of Management
Google Certification on Fundamentals of Digital Marketing - undefined
Skills
Strategic leadership
Process improvements
Business development
Revenue generation
Interests
Amateur nature photographer
Trekker
Movie buff
Voracious reader
Personal Information
Date of Birth: 06/09/69
Timeline
Senior Vice President - Business
BMEG Private Limited
07.2024 - Current
Founder Director & CEO
Mindscapes Enhance Communications Private Limited
07.2017 - 06.2024
Chief Executive Officer
NOMAD Marketing Services Pvt Ltd
09.2016 - 07.2017
Head, Brand Marketing
Mantis Technologies Pvt Ltd
09.2015 - 08.2016
Associate Vice President – Business Head South & East & National Lead Retail
Kinetic Advertising India Pvt Ltd
09.2012 - 09.2015
Founder Director & Head of Client Relations
Mindscapes Maestros Events & Sports Management Pvt Ltd
01.2007 - 12.2011
Founder Partner
Media Mindscapes
01.2003 - 12.2012
Manager, Key Accounts, All India
Vantage Advertising Pvt. Ltd.
01.2001 - 12.2003
Post Graduate Diploma in Management - Marketing
St. Josephs College of Business Administration
01.1999 - 01.2000
Sr. Executive Business Acquisition
Selvel Advertising Pvt Ltd
01.1996 - 12.1998
Executive Business Acquisition
Selvel Advertising Pvt Ltd
01.1995 - 12.1996
Assistant Sub-Editor
Sambad Pratidin
01.1994 - 12.1995
Master of Arts (M.A.) - Mass Communication & Journalism
The University of Calcutta
01.1992 - 01.1994
Bachelor of Arts (B.A.) - English Literature
The University of Calcutta
01.1988 - 01.1991
Executive Training Programme - undefined
Indian Institute of Management
Google Certification on Fundamentals of Digital Marketing - undefined
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