RANADEB PAUL
Sr. Business & Marketing Leader - OOH, DOOH, Experiential, Brand Activation, Events
Bangalore
Summary
Senior Business & Marketing Leader with 28+ years of professional experience across Brand Marketing, Experiential & Engagement Marketing, Out-of-Home (OOH & DOOH) Media, Retail Branding, Events & Entertainment, Sports & Celebrity Management, Journalism and Mentorship. Proven track record of building and scaling businesses, leading large multi-city teams, managing marquee national and global brands, and delivering high-impact integrated campaigns across India and international markets.
Overview
32
32
years of professional experience
Work History
Senior Vice President – Business
BMEG Private Limited
07.2024 - 06.2025
- Headed OOH, Experiential, BTL & Retail Branding for South & East India
- Led and mentored a 15-member regional leadership team
- Managed clients including Rapido, Porter, Casa Grand Developers, Ampere (Greaves Mobility), ABFRL (Peter England, Tasva), Nature’s Basket
- Delivered multiple national campaigns and supported growth strategy
- A VERSE Group Company
Founder Director & CEO
Mindscapes Enhance Communications Pvt. Ltd.
07.2017 - 06.2024
- Founded and scaled a specialist agency in Experiential Marketing, OOH, BTL & Retail Branding
- Clients included Hindustan Unilever, MakeMyTrip Group, Swiggy, Arvind, Blackberrys, Ixigo
- Led pan-India launches and offline content for red:hotel across 16 states and 60 cities
Chief Executive Officer
NOMAD Marketing Services Pvt. Ltd.
09.2016 - 07.2017
- Headed OOH startup venture initiated by Tribes Communication Pvt. Ltd.
- Established offices across North, West, South & East India
- Front-ended key national business wins
- (Tribes Group Venture)
Head – Brand Marketing
Mantis Technologies Pvt. Ltd.
09.2015 - 08.2016
- Led brand transformation, identity revamp and integrated marketing strategy
- Managed Brand, Product, Digital & Market Analytics teams
- Oversaw campaign planning, affiliate marketing and agency coordination
- Travelyaari.com
Associate Vice President – Business Head (South & East) & National Lead – Retail
Kinetic Advertising India Pvt. Ltd.
09.2012 - 09.2015
- Headed South & East India business and National Retail mandate
- Managed global accounts including Accenture, IBM, Nike, Lenovo
- Achieved 53% billing growth and 142% revenue growth in South India (FY 2014)
- Won Lenovo Campaign of the Year Award (2014)
- Built and mentored 60+ member multi-city teams
- (GroupM / WPP)
Founder Partner
Media Mindscapes
01.2003 - 12.2012
- Built a national OOH specialist agency with offices in Bangalore, Delhi, Mumbai & Kolkata
- Led the global Incredible India OOH campaign across New York, London, Paris, Zurich, Singapore & Dubai
- Managed product launches for Tommy Hilfiger, Nautica, Suzuki, Haier
Founder Director & Head – Client Relations
Mindscapes Maestros Events & Sports Management Pvt. Ltd.
01.2007 - 12.2011
- Exclusively managed brand endorsements and off-field engagements of M.S. Dhoni (2007–2010)
- Marketing Agent for Chennai Super Kings (IPL) – 2008 & 2009
- Conceptualized and owned Kolkata Fashion Week (2009 & 2010)
- Delivered large-scale corporate events across India
Manager / Assistant Manager
Vantage Advertising Pvt. Ltd.
01.1999 - 12.2003
Business Acquisition
Selvel Advertising Pvt. Ltd.
01.1995 - 12.1998
Assistant Sub-Editor
Sambad Pratidin
01.1994 - 12.1995
Education
M.A. - Mass Communication & Journalism
University of Calcutta
B.A. (Hons.) - English Literature
University of Calcutta
PG Diploma in Management - Marketing
St. Joseph’s College of Business Administration
Executive Training Programme - Kolkata
Indian Institute of Management
Google Certified - Fundamentals of Digital Marketing
Career Break
07/01/25, Present, International Travel & Professional Knowledge Enhancement
Personal Information
Title: Senior Business & Marketing Leader
Entrepreneurial And Early Leadership Experience
- Mindscapes Maestros Events & Sports Management Pvt. Ltd., Founder Director & Head – Client Relations, 01/01/07, 12/31/11, Exclusively managed brand endorsements and off-field engagements of M.S. Dhoni (2007–2010), Marketing Agent for Chennai Super Kings (IPL) – 2008 & 2009, Conceptualized and owned Kolkata Fashion Week (2009 & 2010), Delivered large-scale corporate events across India
- Media Mindscapes, Founder Partner, 01/01/03, 12/31/12, Built a national OOH specialist agency with offices in Bangalore, Delhi, Mumbai & Kolkata, Led the global Incredible India OOH campaign across New York, London, Paris, Zurich, Singapore & Dubai, Managed product launches for Tommy Hilfiger, Nautica, Suzuki, Haier
Core Leadership Expertise
- OOH & DOOH Media Strategy
- Experiential & Engagement Marketing
- Events & Brand Activations
- Retail Branding & BTL
- Brand Strategy
- Business Growth & Revenue Leadership
- Team Building & Mentorship
- Sports & Celebrity Marketing
- Government & Global Campaigns
Skills
Marketing expertise
Strategic leadership
Business development
Revenue generation
Corporate presentations
Timeline
Senior Vice President – Business
BMEG Private Limited
07.2024 - 06.2025
Founder Director & CEO
Mindscapes Enhance Communications Pvt. Ltd.
07.2017 - 06.2024
Chief Executive Officer
NOMAD Marketing Services Pvt. Ltd.
09.2016 - 07.2017
Head – Brand Marketing
Mantis Technologies Pvt. Ltd.
09.2015 - 08.2016
Associate Vice President – Business Head (South & East) & National Lead – Retail
Kinetic Advertising India Pvt. Ltd.
09.2012 - 09.2015
Founder Director & Head – Client Relations
Mindscapes Maestros Events & Sports Management Pvt. Ltd.
01.2007 - 12.2011
Founder Partner
Media Mindscapes
01.2003 - 12.2012
Manager / Assistant Manager
Vantage Advertising Pvt. Ltd.
01.1999 - 12.2003
Business Acquisition
Selvel Advertising Pvt. Ltd.
01.1995 - 12.1998
Assistant Sub-Editor
Sambad Pratidin
01.1994 - 12.1995
M.A. - Mass Communication & Journalism
University of Calcutta
B.A. (Hons.) - English Literature
University of Calcutta
PG Diploma in Management - Marketing
St. Joseph’s College of Business Administration
Executive Training Programme - Kolkata
Indian Institute of Management